vertical-ad-network
What Do You Mean SheKnows Everything?
ADOTAS – All I saw in the email header were the words “She Knows Everything!” Oh no — did she stumble upon the New Age section of my record collection? Damn you Yanni, why must you tempt me with your glorious mustache? Or even worse — did she discover all [...] more...
Glam Offers Mobile Goodies for Pubs and Advertisers
ADOTAS – Women’s-interests vertical ad network Glam Media continues its summer metamorphosis with the introduction of mobile advertising and publisher mobile site/app creation platforms. Working across the iOS, Android, WebOS and WP7 platforms, the GlamMobile platform will allow brands to use the same creative elements for both desktop and mobile campaigns, [...] more...
Glam Does Canada With BBS Acquisition
ADOTAS – Female-focused vertical network Glam Media is moving into the Great White North, setting up shop in Toronto with the acquisition of Canadian online media outfit BBS Media. Glam, who had partnered with BBS for four years prior, is planning to add numerous local Canadian content creators to its publisher [...] more...
Gay Ad Network Steps Up to Video With Gaycast
ADOTAS – All the display operators want in on video, and vertical ad networks are no exception — Gay Ad Network has rolled out online video advertising network and syndication platform Gaycast. Targeted at gay and lesbian consumers, Gaycast’s launch partners include American Airlines, Mandalay Bay and the Florida Keys [...] more...
Travel Ad Network Flies Away With TravelMuse
ADOTAS – While it was once just another vertical ad network, the Travel Ad Network (TAN) is maturing into a real media company. The firm just boosted its owned and operated properties with the purchase of travel-planning website TravelMuse. Attracting about 100,000 uniques each month, TravelMuse’s specialty is reaching consumers early in the “travel [...] more...
Glam Buys AdPortal & Sportsgenic; IPO Imminent?
ADOTAS – In what’s possibly preparation for an IPO, last week female-focused vertical ad network Glam Media purchased male-focused sports ad network Sportsgenic and its fully funded startup spinoff AdPortal. Peter Kafka of All Things Digital quotes the price tag as between $12 million and $15 million, including earnout provisions. Sportsgenic, [...] more...
Adify shows off new creation: Adify Media
ADOTAS — Adify has unveiled a transparent, brand-safe global ad network that gives advertisers private marketplaces for their campaigns. Adify Media reaches across the vertical ad networks that use Adify Network Builder as well as several Cox media properties to give advertisers and media planners customized access to engaged, educated and [...] more...
Burst Media Creates Vertical For Mommies
Provider of advertising representation, technology and services to independent Web publishers, Burst Media announced today the introduction of the Burst Media Moms Network. The network is made up of 150 sites with content that is targeted to moms. This vertical network will be helpful for those wanting to sell mom-minded [...] more...
Shelter Media Brings Vertical Network Home
Today, Shelter Media announced the launch of its home and garden vertical advertising network. This network is aimed at delivering premium ads to consumers and home improvement & design professionals looking to make significant investments for the home. Advertisers have access to home improvement, home décor and real estate information, buying [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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