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AT&T Mobile Puts Yahoo Search Front and Center

Written on: September 8th 2008
Author: Kathleen

ADOTAS – AT&T will now feature Yahoo search services as its default on its cell phones. With roughly 70 million customers, AT&T is giving the struggling Yahoo a much-needed leg up. Yahoo will also churn out the advertising that appears alongside search results. AT&T will offer a hand-picked set of Yahoo’s [...] more...

Verizon, Google Deal To Bring Mobile Into Big Leagues

Written on: August 22nd 2008
Author: Kathleen

ADOTAS – Verizon and Google are set to launch a mobile search partnership – a move that will shake up the burgeoning industry and a sign that major players are looking beyond the tried-and-true online advertising techniques they’ve come to rely on. Mobile search is still in its infancy (it’s worth [...] more...

Click-2-Call Patents To Be Auctioned Off

Written on: August 18th 2008
Author: Editor

ADOTAS — IpAuction, Inc. will be auctioning the worldwide portfolio of U.S. patents in the “click-2-call” space owned by Click Interconnect Inc. (CLICK) of Fort Lauderdale, FL. President of CLICK, Ernesto Liebster is currently evaluating proposals for exclusive licensing right that CLICK could accept prior to the auction date of [...] more...

U.S. Lawmakers Query Internet Firms on Ad Targeting

Written on: August 4th 2008
Author: Reuters Group

U.S. lawmakers are questioning the biggest U.S. Internet companies about whether they track their customers’ visits online and use the information to tailor Internet advertisements for them. Senior members of the House Energy and Commerce Committee wrote to broadband Internet providers and other online companies on Friday, asking whether they have [...] more...

In Coup, Platform-A Lands Ad Deal With Verizon

Written on: April 14th 2008
Author: Kathleen

ADOTAS — If the recent voluminous number of press releases are any indication, Lynda Clarizio, the seventh president of AOL’s Platform-A in as many years, is whipping her faltering shop into shape. Today, AOL announced that Verizon has selected Platform-A as a major ad provider of its online and mobile Web [...] more...

Yahoo Unveils Mobile Search 2.0, Verizon Launches Service

Written on: April 3rd 2008
Author: Editor

ADOTAS – Yahoo unveiled new features to improve its current online search service for mobile phone users – oneSearch 2.0 now allows voice queries that provide more relevant information in its results. Verizon also entered the voice search fray with a new ad-supported search product called 1-800-THE-INFO. Google, Microsoft and AT&T [...] more...

Verizon And AT&T Take Home The Most Shoes. I Mean, Spectrum.

Written on: March 21st 2008
Author: Editor

ADOTAS - AT&T Inc. and Verizon Wireless have been reported to be the largest winners in the bid at the government auction of radio spectrum, putting both firms in the commanding position to roll out the advanced wireless online services to consumers, according to wsj.com. The companies accounted for 80% of [...] more...

AdBrite Extends Reach – Second Only to Google

Written on: March 5th 2008
Author: Editor

ADOTAS — Online advertising marketplace AdBrite announced today that more than 50,000 Web sites are active in its network – making it second only to Google among ad providers in number of sites. AdBrite has subtly shifted its focus recently, putting larger sites in its crosshairs. “We’ve expanded from our roots [...] more...

YouTube Expands Mobile Reach

Written on: January 24th 2008
Author: Editor

YouTube is opening its services to run on millions more handset phones which the company announced today. The company is expanding its service availability from a few phones to a wide range used by 100 million users globally that stream videos to mobile screens, reports Reuters. Dwipal Desia, YouTube’s mobile product manager [...] more...

Verizon Rolls Out iPhone Crusher

Written on: October 3rd 2007
Author: Editor

It has not taken long for mobile phone companies to come out with their answers to the iPhone. Verizon Wireless has unveiled three new phones, including the Voyager which is said to compete with the Apple contraption. The Voyager offers faster Internet access than the iPhone, and replicates the touch screen [...] more...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...