verizon-corp.
Verizon Corp. and Verizon Wireless Will Consolidate Over $1 Billion In Marketing Budget
Verizon Corp. today announced they will be consolidating an estimated $1.9 billion advertising and media business for its corporate and business-to-business units. The business decision will affect 10 creative and media-buying agencies, and forces companies like Interpublic’s DraftFCB, which was a longtime agency for Verizon Corp., and independent McGarrybowen, which worked [...] more...
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