venture-capitalism
Answers Served: Poptent’s New CEO Talks Crowdsourcing Video Ads
ADOTAS – Poptent, formerly known as XLNTads, has had a busy week. The social network of 20,000 video auteurs, which uses crowdsourcing to build video ads for online and offline purposes, not only raked in $3 million in Series A funding from MK Capital, it also got a new CEO [...] more...
Got Funds? Visual IQ Takes Home $3 Million
ADOTAS: I wonder what the attribution experts at Visual IQ would attribute their funding success to? Dressing sharp? Day-glo smiles? The master of inter-channel attribution — whose cofounder, President and CTO Anto Chittilappilly has contributed many a fine feature to this publication — received $3 million in growth investment from [...] more...
Got Funds? $6 Million for Medialets
ADOTAS – On the heels of an integration deal with Aol ad server ADTECH and an analytics partnership with Dynamic Logic, rich media mobile solution provider Medialets left a Series B round of funding $6 million the richer. The round was led by the Foundry Group and also included participation from [...] more...
Got Funds? eXelate Grabs $15 Million
ADOTAS – Venture capitalists have got a fever for audience data, and the only cure is to fund the data sellers. eXelate, which provides an open marketplace for audience targeting data as well as data management tools for publishers, brought home $15 million in a Series B round of funding [...] more...
Got Funds? $15 Million in AdMeld’s Pocket
ADOTAS – Publisher revenue optimizers and sell-side platforms are making venture capitalists drool all over themselves — it’s not a pretty picture, but the cold hard cash makes up for their sticky saliva trails. AdMeld departed from a Series C financing round with $15 million in its wallet. The round [...] more...
Got Funds? Foursquare, Click Forensics & Chango See Big Bucks
ADOTAS – Certainly Foursquare garnered the most attention with its latest round of venture capital funding, but don’t forget Click Forensics and Chango, who showed their worthiness for investor cash. First, though, the big fish: location-based moso (mobile social) network Foursquare brought home $20 million, with venture capital firm Andreessen Horowitz [...] more...
Funding Gives Urban Airship a Push
ADOTAS – Despite the seemingly endless parade of alerts and updates smartphone users are hit with, Scott Kveton, CEO of mobile infrastructure builder Urban Airship, doesn’t see a wave of notificaion fatigue hitting mobile users anytime soon. Rather, users are demanding more targeted notifications and ones that provide actionable data. Investors [...] more...
Got Funds? TagMan Secures $1.3 Million
ADOTAS – Conversion attribution is gaining prominence in the digital advertising space, so firms such as TagMan, which offers tag management solutions, would seem a wise investment. The company closed a first round of outside financing with $1.3 million. Leading the investing herd were Cambridge Angels and the London Business School [...] more...
Got Funds? Flurry
ADOTAS – As it breaks the milestone of tracking more than a billion end user app sessions per month, mobile application analytics provider Flurry announced it has raised $7 million in a Series B round of financing. Then leading investor was venture capital firm InterWest Partners, but legacy investors Draper Fisher [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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