vendare
Vendare Merges with Netblue
Online marketing firm Vendare and performance marketing company Netblue have agreed to merge, pending stockholder approval. Vendare provides advertising, promotion, and marketing services for web publishers, and reaches more than 120 million customers a month. Netblue, formerly known as YFDirect, provides many of the same services. It specializes in performance-based marketing [...] more...
Report: Clicks Twice as Likely with Contextual Ads
According to a report by marketing research company Synovate for Vendare Media’s ad network Traffic Marketplace, consumers are more than twice as likely to click on an ad if it’s contextual. Three out of five participants responded to contextual ads as opposed to ads targeted by demographic, geography, or behavior. [...] more...
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Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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