vendare
Vendare Merges with Netblue
Online marketing firm Vendare and performance marketing company Netblue have agreed to merge, pending stockholder approval. Vendare provides advertising, promotion, and marketing services for web publishers, and reaches more than 120 million customers a month. Netblue, formerly known as YFDirect, provides many of the same services. It specializes in performance-based marketing [...] more...
Report: Clicks Twice as Likely with Contextual Ads
According to a report by marketing research company Synovate for Vendare Media’s ad network Traffic Marketplace, consumers are more than twice as likely to click on an ad if it’s contextual. Three out of five participants responded to contextual ads as opposed to ads targeted by demographic, geography, or behavior. [...] more...
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Latest News
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- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
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- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
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Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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