vc_funding
Click Forensics Achieves $5 million in Series A Funding
Click Forensics announced today that it has secured $5 million in a Series A funding round led by Austin Ventures and Shasta Ventures, which will enable the click fraud monitoring and reporting company to expand on several realms. Along with marketing and solutions expansion for online advertisers, Click Forensics [...] more...
Film-Focused Social Networking Site Raises Millions
Although not officially announced, Flixster, an online social network for movie fans, has raised nearly $2 million within a round of venture capital from LightSpeed Ventures, TechCrunch reports. On the site, members get to discuss movies, rate them and more. Based in San Francisco, the website accounts for more than [...] more...
Heavy.com Closes $20 Mil in Funding
18-34 male-friendly brand Heavy.com today announced that it has closed a $20 million financing round from Polaris Venture Partners. This deals marks the second time Polaris has provided major funding to the site, dating back to the $10 mil Heavy received in early 2006. The financing, according to the Heavy.com higher-ups, [...] more...
Mom-Centric Social Networking Site Raises $1.5 Million
New York-based MomJunction.com, a social-networking site for mothers, has recently raised $1.5 million in a first venture capital round. The meeting was led by PointRoll CEO Christopher Saridakis and founder Jules Gardner along with entrepreneur Pat Croce, all whom are media and technology investors within MomJunction. Users on [...] more...
Double Fusion Bestowed $26 Million in Funding
Today, Double Fusion announced that it has reached a $26 million investment deal with several Venture Capital Partners. The endorsements came from Norwest Venture Partners, Time Warner, Accel Partners, Jerusalem Venture Partners, Hearst Corporation, IDG Ventures Pacific and Sedona Capital. Double Fusion began in 2004 as an in-game advertisement establishment, [...] more...
Greenspan Flips for Flurl
With his venture capital firm LiveUniverse, Intermix founder/MySpace developer Brad Greenspan has purchased a majority stake in online video search engine Flurl.com. LiveUniverse focuses exclusively on video, entertainment and social networking. Flurl indexes video from more than 1000 video sites on the web, including YouTube. According to comScore World [...] more...
ViTrue Wins Funding from Comcast, TBS
User-generated ad company ViTrue has gained an undisclosed amount of venture funding from Comcast Interactive Capital, the new technology investment wing of the Comcast Corporation and cable programming provider Turner Broadcasting Systems, a division of Time Warner. ViTrue plans to use the funding to further develop its user-created advertising platform and [...] more...
VideoEgg Hatches $12 Million in Funding
VideoEgg, a social video ad network which launched on Monday, has just announced it has received $12 million in round C funding, headed by venture firm Maveron. August Capital and First Round Capital, two of VideoEgg’s existing investors, also contributed. VideoEgg will use the new funds to expand the ad network [...] more...
Tremor Network Receives $8.4 Million
Rich media and online video ad company Tremor Network has completed its latest round of series A financing, bringing in $8.4 million in capital. Most of the investment came from Masthead Venture Partners and Canaan Partners and emphasized Tremor’s growth as a video ad network. Tremor provides in-banner and in-stream [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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