valueclick
GreyStripe’s AdBoosters Pump Up the Click-to Actions
ADOTAS – Mobile ad network GreyStripe, now part of the ValueClick family, has introduced a new series of mobile ad units with Ad Boosters, 40×40 click-to action buttons out of the way of the actual campaign message. These touchpoints can be customized depending on what kind of action the campaign (or [...] more...
Welcome Aboard: GetJar’s Mork Moves to Google
After more than three rollercoaster years at GetJar, Chief Marketing Officer Patrick Mork has decided to move on to Google as marketing director for mobile applications starting the first week of September. Mork will remain at GetJar until August 19. ValueClick announced the opening of their newest office location in Atlanta, Georgia. The [...] more...
Interclick and ValueClick Feel Stock Market Shellacking
ADOTAS – In case you haven’t been paying attention, the U.S. stock markets have been taking a shellacking lately, and if you thought the ad tech sector — with it’s ever-growing revenue and rapidly developing technology — would be immune, think again. On Thursday, the NASDAQ composite dropped 136.68 points yesterday for [...] more...
Retargeter Dotomi Scooped Up by ValueClick
ADOTAS – ValueClick seems to be seriously fleshing out its offerings — after acquiring mobile ad network Greystripe back in April, the multichannel marketer has just purchased retargeting specialist Dotomi, complete with its in-house dynamic creative technology. The price tag was $295 million — 55% cash and 45% ValueClick stock. Dotomi CEO John Guiliani [...] more...
Greystripe Serves Mobile Video Ads, Cross-Platform
Video ad network Greystripe, recently acquired by ValueClick, has introduced cross-platform mobile video ad units, ready to be served within iOS and Android smartphone and tablet apps as well as the mobile web. Advertisers need only deliver a 30-second or shorter clip and Greystripe will do the reformatting work — optimizing [...] more...
Got Funds? $25 Million for Jumptap
ADOTAS – Though originally cited last month as a $20 million haul, mobile ad network Jumptap just reported that it actually raised $25 million in a late-stage round of funding that featured participation from existing investors AllianceBernstein, General Catalyst, Redpoint Ventures, Summerhill Ventures, Valhalla Partners and WPP. In addition, several [...] more...
Greystripe Acquisition Opens Mobile Playing Field for ValueClick
ADOTAS – It’s a big acquisition Monday, and we’re going to have to hit them one by one. The mobile ad network space just got a little less indie as Greystripe has been acquired by ValueClick for $70 million. The mobile ad network will retain its staff and management team — [...] more...
ValueClick Gets Contextual Through LucidMedia
ADOTAS – After an encouraging trial period, ValueClick, which runs affiliate network Commission Junction as well as numerous other online marketing services, has integrated LucidMedia’s ClickSense contextual technology, enabling the use of advanced contextual targeting across ValueClick’s advertising platforms. “In today’s results-focused online advertising environment, it is important that we provide [...] more...
ValueClick Delivers a Targeting Bundle of Joy
ADOTAS – Yesterday at the eTail East 2010 conference in Baltimore, ValueClick debuted the first implemented vertical for its new Platform Services solution, the Retail Performance Platform, which aims to improve conversion rates and average order value through the bundling of numerous ValueClick services. However, retail is only a taste [...] more...
Welcome Aboard: Industry Hirings & Promotions
ADOTAS – Well look who’s back — James “Gnarly” Zarley is reclaiming his role of CEO at ValueClick as the current occupant Tom Vadnais steps out. Zarley was chairman and CEO of the firm, which operates affiliate network Commission Junction, from 1999 to 2007. Martin T. Hart has stepped up [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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