valueclick
ValueClick *proposed settlement in shareholder lawsuit over ‘deceptive’ practices
ADOTAS — Amid an underperforming lead generation business, and with speculation it might be sold, a *recently proposed $10 million settlement in a lawsuit brought by shareholders, and the details of it, does not put ValueClick’s past practices in a good light. ValueClick denied the allegations at the time the lawsuit [...] more...
False advertising lawsuit against ValueClick tossed
ADOTAS — The online advertising company has been whacked before because of its advertising practices, but not this time. A California judge this week threw out a $45 million false advertising lawsuit against ValueClick that was brought by Internet service provider Hypertouch under a state law barring false and misleading commercial [...] more...
ValueClick revenue falls
ADOTAS — ValueClick’s revenues fell 14.6 percent in the last quarter. The online ad company posted a $261.2 million GAAP net loss from continuing operations on a preliminary, pre-tax $327 million non-cash goodwill impairment charge. That compares to income from continuing operations of $17.6 million. If the charge hadn’t been included, [...] more...
ValueClick’s Mediaplex Unveils Targeting Suite
ADOTAS – Mediaplex, ValueClick’s technology arm, has released its Dynamic Behavioral Targeting suite, the company said. The suite was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve one-to-one messaging. The solution aims to enable clients to determine who they want to target based on previous behavior and [...] more...
Happy 10th Birthday Commission Junction!
ADOTAS – ValueClick’s Commission Junction is celebrating its 10-year anniversary as one of the first global affiliate marketing networks. Commission Junction, among other things, was one of the first to introduce the idea of an open marketplace in which the performance metrics of advertisers and publishers are available to all [...] more...
Ad Networks Headed for Doomsville
ADOTAS – The Wall Street Journal weighed in today with a juicy take on the whole “uh oh, the online ad network world may be screwed” theory that’s been bandied about for weeks now. Noting the presence of more than 300 online networks, the Journal rakes through the muck to extract [...] more...
Hiring Round-Up: Gigya, WidgetBucks, JumpTap, Asianada
ADOTAS – Gigya has named David Yovanno, erstwhile media business head for ValueClick, as its CEO. Yovanno replaces Eyal Magen, Gigya’s co-founder and CEO. Magen will become Gigya’s chief strategy officer. WidgetBucks has brought Jeff Bergstrom on board as CFO. Bergstrom’s 18-year financial career includes extensive involvement with technology and Internet [...] more...
ValueClick Sues Tacoda
ADOTAS – ValueClick has sued Tacoda for allegedly infringing on ValueClick’s patented behavioral targeting system. (ValueClick recently announced the launch of a new behavioral targeting platform that was designed to even more predictive – the suit targets patents from the 1990s though). MediaPost was the first to report on the suit, [...] more...
And The Results Are In
DM CONFIDENTIAL — A few weeks ago we talked about how the beginning of July marks one of several important dates for those who track financial performance, and this past week, the public companies in our sector report their second quarter numbers. Hearing how public companies do, especially those with [...] more...
Google, Yahoo, ValueClick: To Buy or Not To Buy?
ADOTAS – In the immemorial words of Bruce Springsteen: they’re “going down down down … down down down.” As Google, Yahoo and ValueClick’s stock hit the skids, many wonder if now’s the time to buy and score a deal. Google is tough to bet against in any market with its monopoly [...] more...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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