valueclick



Conversant Acquires Digital Video Technology Company SET Media

Written on
February 6th 2014
Author
AdotasWire

WESTLAKE VILLAGE, Calif.,February 6, 2014 (ADOTAS) – Conversant, Inc. (Nasdaq: CNVR) today announced it has completed the acquisition of SET Media, a digital video technology company that connects brands with people through high quality, targeted and brand safe video advertising. The acquisition strengthens Conversant’s technology stack and portfolio of highly ... more...

ValueClick’s CMO Discusses Company’s Rebranding as Conversant

Written on
February 6th 2014
Author
Richard L. Tso

ADOTAS – As the competitive ad-tech landscape begins to look a little bit more crowded these days, companies are searching to find their niche. Programmatic ad company The Rubicon Project just filed for its $100 million IPO, signaling that the fast-moving ad tech space is heating up with similar recent moves ... more...

UPDATED: Twitter Officially Launches Tailored Audiences Program

Written on
December 6th 2013
Author
Mike Daly

ADOTAS – Twitter brought its tailored audiences ad program out of beta today and named the following companies as its official ad partners: Adara AdRoll BlueKai Chango DataXu Dstillery Lotame Quantcast ValueClick [x+1] “With tailored audiences, you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter,” writes Abhishek Shrivastava, Product Manager, ... more...

Network Advertising Initiative Announces 2013-2015 Board of Directors

Written on
June 5th 2013
Author
AdotasWire

WASHINGTON, D.C. (ADOTAS) — The Network Advertising Initiative (NAI) today announced its 2013-2015 Board of Directors and new Executive Committee. Douglas Miller, Global Privacy Leader, AOL Inc., will serve as board chair. The entire Board of Directors, comprised of 12 member-elected privacy and digital media veterans, will work closely with ... more...

AFAIK: Wollf Olins, InMobi, Synthesio, Integral Ad Science

Written on
May 1st 2013
Author
Mike Daly

ADOTAS — Here are some midweek news items of note: GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! Angela Kyle (pictured) joins Wolff Olins this month as head of new business development for the US. In this role, she will help the firm uncover opportunities to partner with ambitious ... more...

Infolinks Names Dave Zinman CEO, Aims to Fix ‘Broken’ Display Ad Industry

Written on
October 19th 2012
Author
AdotasWire

PALO ALTO, CALIF. (October 15, 2012) — Infolinks, a global leader in monetizing digital advertising for publishers, brands and their agencies, today launched Infolinks In3, a new suite of real time intent-based advertising products that creates new revenue opportunities for website publishers and maximizes returns for advertisers. Simultaneously, Infolinks ... more...

GreyStripe’s AdBoosters Pump Up the Click-to Actions

Written on
October 18th 2011
Author
Gavin Dunaway

ADOTAS – Mobile ad network GreyStripe, now part of the ValueClick family, has introduced a new series of mobile ad units with Ad Boosters, 40×40 click-to action buttons out of the way of the actual campaign message. These touchpoints can be customized depending on what kind of action the campaign (or ... more...

Welcome Aboard: GetJar’s Mork Moves to Google

Written on
August 15th 2011
Author
Bryn Durgin

After more than three rollercoaster years at GetJar, Chief Marketing Officer Patrick Mork has decided to move on to Google as marketing director for mobile applications starting the first week of September. Mork will remain at GetJar until August 19. ValueClick announced the opening of their newest office location in Atlanta, Georgia. The ... more...

Interclick and ValueClick Feel Stock Market Shellacking

Written on
August 5th 2011
Author
Gavin Dunaway

ADOTAS – In case you haven’t been paying attention, the U.S. stock markets have been taking a shellacking lately, and if you thought the ad tech sector — with it’s ever-growing revenue and rapidly developing technology — would be immune, think again. On Thursday, the NASDAQ composite dropped 136.68 points yesterday for ... more...

Retargeter Dotomi Scooped Up by ValueClick

Written on
August 3rd 2011
Author
Gavin Dunaway

ADOTAS – ValueClick seems to be seriously fleshing out its offerings — after acquiring mobile ad network Greystripe back in April, the multichannel marketer has just purchased retargeting specialist Dotomi, complete with its in-house dynamic creative technology. The price tag was $295 million — 55% cash and 45% ValueClick stock. Dotomi CEO John Guiliani ... more...