valueclick-media



ValueClick’s CMO Discusses Company’s Rebranding as Conversant

Written on
February 6th 2014
Author
Richard L. Tso

ADOTAS – As the competitive ad-tech landscape begins to look a little bit more crowded these days, companies are searching to find their niche. Programmatic ad company The Rubicon Project just filed for its $100 million IPO, signaling that the fast-moving ad tech space is heating up with similar recent moves ... more...

Study: Mobile and Video Take a Bigger Bite from 2012 Ad Budgets

Written on
March 15th 2012
Author
Brian LaRue

ADOTAS – According to a report issued earlier this week by eMarketer with data from a ValueClick Media survey, 65 percent of marketers said they planned on spending more on mobile advertising in 2012 than they did in 2011, and 49 percent said they planned on spending more in video ... more...

Greystripe Acquisition Opens Mobile Playing Field for ValueClick

Written on
April 25th 2011
Author
Gavin Dunaway

ADOTAS – It’s a big acquisition Monday, and we’re going to have to hit them one by one. The mobile ad network space just got a little less indie as Greystripe has been acquired by ValueClick for $70 million. The mobile ad network will retain its staff and management team — ... more...

DoubleVerify Knows Who’s Been Compliant or Not

Written on
March 11th 2011
Author
Gavin Dunaway

ADOTAS – Who are the most compliant display ad networks in your neighborhood? Well, for the second half of 2010, DoubleVerify gave a big thumbs up to AOL’s Advertising.com, AudienceScience, Casale Media, Dedicated Media, interclick, Microsoft Media Network, Specific Media, Traffic Marketplace and ValueClick Media. These good boys and girls had ... more...

Retargeting a Rocket Booster for Searches

Written on
September 23rd 2010
Author
Gavin Dunaway

ADOTAS – Retargeting is on many industry minds these days, especially after a New York Times article presented it as the latest bogeyman to arrive from the nightmarish world of online advertising — even though the technology to reach departing site visitors via related display ads is 10 years old. ... more...

ValueClick Media launches ActiveAds

Written on
March 23rd 2009
Author
Edward Barrera

ADOTAS – ValueClick Media has unveiled a new advertising unit that enables advertisers to tailor banner ad creative for each consumer. ActiveAds allows marketers to display customized messages in ad creative without the need to develop and manage multiple creative units. Banner ads are dynamically assembled to present a more relevant version ... more...

ValueClick Launches Precision Behavioral Targeting Tool

Written on
July 21st 2008
Author
Kathleen

ADOTAS – ValueClick Media, a division of ValueClick Inc., has unveiled a new BT suite. Advertisers will be able to access anonymous consumer behavior and predictive technology with the behavioral targeting solution, called Precision BT. The product suite contains two products, Precision Retargeting (an enhanced version of the user retargeting ... more...