ValueClick Gets Contextual Through LucidMedia

Written on
August 19th 2010
Gavin Dunaway

ADOTAS – After an encouraging trial period, ValueClick, which runs affiliate network Commission Junction as well as numerous other online marketing services, has integrated LucidMedia’s ClickSense contextual technology, enabling the use of advanced contextual targeting across ValueClick’s advertising platforms. “In today’s results-focused online advertising environment, it is important that we provide ... more...