valentines-day



Valentine Browsing Behaviors: Big Data for the Big Day

Written on
February 14th 2014
Author
Adotas

ADOTAS — eXelate has created this infographic that examines the identity of the Valentine’s Day shopper (e.g. 80% more likely to be married than the average shopper) and his/her browsing/purchasing behavior as leading up to today. “From one month to two days before V-Day, the number of users browsing on ... more...

Valentine’s Day Ad Blitz: Heineken, Aerva and Head & Shoulders Go Social

Written on
February 13th 2014
Author
Richard L. Tso

ADOTAS — Forget the flowers, chocolates and trite Hallmark cards. With the world’s most romantic (or depressing) holiday less than a day away, several companies are dishing out the saccharine and cash towards social campaings to capitalize on the Valentine’s Day gift-giving trend. As Adweek first reported,Heineken partnered with ... more...

A Seasonal Guide to Shopper Marketing

Written on
February 12th 2014
Author
Sha Fakiri

ADOTAS – For decades, retail marketers relied on colorful Sunday paper sales circulars to supplement their ad campaigns and drive customers into stores, but today’s shopping trends have changed. Readership for the print versions of Sunday papers has diminished, and some merchandisers have begun to replace the giant store displays ... more...

Larissa’s Picks to Click: Zoom Fitness Ads, Best Mobile Ad Times, Mom and Pop Don’t Do Digital

Written on
March 19th 2013
Author
Larissa Lohman

EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Goodbye winter, it was nice knowing you! What are you looking forward to this spring? MediaPost checks out Zoom Media’s partnership with ... more...

Valentine’s Day 2013: More About ‘Me’, Less About ‘Us’

Written on
February 14th 2013
Author
SocialVibe

SocialVibe, a pioneer in engagement advertising, has announced the results of a survey on consumer attitudes, plans and activities for Valentine’s Day 2013. The survey found only moderate enthusiasm for the holiday among digital consumers, with a big focus on “me” and less on one’s significant other. The study revealed four key ... more...

Larissa’s Picks to Click: Brands Get the Picture, Facebook Offers New Apps, Heart$ Go Out to Charities

Written on
February 12th 2013
Author
Larissa Lohman

EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Still trying to find a Valentine?  It’s okay, I’m still holding out for Mark Wahlberg. Check out which major brands are talking ... more...

Valentine’s Day May Be Dangerous For Online Consumers

Written on
February 14th 2008
Author
Sarah Novotny

ADOTAS – Corporation Service Company (CSC), a corporate identity and brand protection company, announced today that a 500% increase in domain registrations containing the word ‘valentine’ has occurred in the week prior to February 14th. Many names will be used legitimately; however the firm is suggesting that companies be vigilant as ... more...