user_generated_content
User-Generated Ads Step Up with ViTrue
Reggie Bradford, the former President of Tanberg Television, CEO of N2 Broadband and CMO of WebMD, has launched ViTrue, Inc with General Catalyst Partners. ViTrue, Inc will, according to the release, be the world’s first user-created advertising platform, and the company will receive $2.2 million in funding from General [...] more...
Direct the Net: Creating User-Generated Content to Win the Dog Race
In the last piece I wrote for ADOTAS, I identified user-generated content as a key part of what I termed ‘The New Creativity’. So here are six entirely subjective points about what is rapidly becoming the possibly most over-used buzzphrase of the moment (147 million results when Googled) despite [...] more...
Email Morphs Into A Feed: The Progression from Email to RSS Content Distribution & Marketing
Not long ago, email was emerging as the most powerful, ubiquitous communication mechanism on the planet; it was an easy, efficient, direct connection between people, businesses and commerce. The prospects for marketers seemed grand – a communication channel with current customers and a means for acquiring new ones. As we all [...] more...
The Men Behind the Myth: Craiglist’s Craig Newmark & Jim Buckmaster
Craig Newmark doesn’t exist. Or at least that’s what he’d like us to believe. As founder of Craigslist, arguably the biggest online classified site in the world, Newmark has been content to hide behind a giant, Wizard of Oz-like veil over the years, fueling the internet legend that there is no [...] more...
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- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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Recent Comments
- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
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