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User-Generated Ads Step Up with ViTrue

Written on: May 11th 2006
Author: Editor

Reggie Bradford, the former President of Tanberg Television, CEO of N2 Broadband and CMO of WebMD, has launched ViTrue, Inc with General Catalyst Partners. ViTrue, Inc will, according to the release, be the world’s first user-created advertising platform, and the company will receive $2.2 million in funding from General [...] more...

Direct the Net: Creating User-Generated Content to Win the Dog Race

Written on: April 10th 2006
Author: Cindy Gallop

In the last piece I wrote for ADOTAS, I identified user-generated content as a key part of what I termed ‘The New Creativity’. So here are six entirely subjective points about what is rapidly becoming the possibly most over-used buzzphrase of the moment (147 million results when Googled) despite [...] more...

Email Morphs Into A Feed: The Progression from Email to RSS Content Distribution & Marketing

Written on: January 31st 2006
Author: Chris Redlitz

Not long ago, email was emerging as the most powerful, ubiquitous communication mechanism on the planet; it was an easy, efficient, direct connection between people, businesses and commerce. The prospects for marketers seemed grand - a communication channel with current customers and a means for acquiring new ones. As we all [...] more...

The Men Behind the Myth: Craiglist’s Craig Newmark & Jim Buckmaster

Written on: January 4th 2006
Author: Kiran Aditham

Craig Newmark doesn’t exist. Or at least that’s what he’d like us to believe. As founder of Craigslist, arguably the biggest online classified site in the world, Newmark has been content to hide behind a giant, Wizard of Oz-like veil over the years, fueling the internet legend that there is no [...] more...