user-privacy
Google Taps Device IDs for Behavioral Targeting in Mobile Apps
ADOTAS – Google has restrained itself till this point, but as it begins running behaviorally targeted ads across its network of mobile applications, Big G is going to use device identification numbers to assist in tracking and targeting. Because you can’t drop a cookie in an app, the device IDs are [...] more...
OMG — Facebook Uses Profile Info to Target Ads!
ADOTAS – Hey guys, print journalists just figured out that Facebook is targeting display ads based on profile information. Talk about breaking news! A Los Angeles Times “expose” on Facebook’s targeted advertising is hilarious, from the headline — “Facebook Looks to Cash in on User Data,” because the social network hasn’t [...] more...
Evidence That Social Network Privacy Is an Oxymoron
ADOTAS – We like to kid that Facebook privacy is an oxymoron, but Columbia University has new evidence that social network privacy settings really are a joke. A study of 65 student Facebook users found that 94% of the participants were sharing personal information they thought was private — and 95% were sure [...] more...
Data Collectors Are Not Villains
ADOTAS – My favorite quote from the latest Wall Street Journal entry in the shrieking (and increasingly self-congratulatory) “What They Know” series: “Previously, a handful of Internet and tracking firms, including Google, Yahoo, BlueKai, Lotame and eXelate, made such information available on their own sites. However, few consumers were aware.” What’s the [...] more...
Today’s Oxymoron: Facebook Privacy
ADOTAS – On Tuesday Facebook cofounder and CEO Mark Zuckerberg traveled to Washington, DC, to meet with Republican members of the Senate’s high-tech task force and encourage them to tweet less and post on Facebook more… What? Oh no — he was discussing Internet privacy with them… Isn’t that like [...] more...
Quit Facebook Now or After You See the Movie
ADOTAS – “So when are you deleting your Facebook account?” an industry insider asked me earlier today. “May 31,” I immediately replied. After all, that’s “Quit Facebook Day.” A vociferous bunch upset with the social network say that the last day of this merry month should be your last day on Facebook. [...] more...
Last Gasp of Internet Privacy in Facebook Policy Debate
ADOTAS – Reading the latest blog post from Facebook regarding its highly disputed privacy policy shift, I was amused to see at the bottom it asked me to become a fan of the site governance page when according to an email sent to advertisers, becoming a fan is going the [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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