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PowerReviews Launches Buzzillions.com

Written on: April 3rd 2007
Author: Editor

After a 4-month private beta period, Buzzillions.com has officially been launched by PowerReviews. The online customer review provider’s consumer research portal currently houses 140,000 reviews on 45,000 products ranging from sports gear to appliances, to digital equipment. Buzzillions.com will provide users with information from other users, using a [...] more...

Paramount Enlists Mashup Artists for “Shooter” Campaign

Written on: March 12th 2007
Author: Kiran Aditham

While mashups are now the norm amongst DJs and producers in the music world, it’s only as of late that the concept—blurring disparate, familiar audio or video files to create a whole new production—has been embraced by Hollywood. A prime example of this is Paramount’s new movie trailer mashup campaign for [...] more...

USAToday.com Turns Readers into Users

Written on: March 5th 2007
Author: Editor

The re-launch of USAToday.com, the website for one of the flagship newspapers of the Gannett publishing group, includes more than just bigger pictures and a few gradients. The site now also includes a number of social features including reader comments, Digg.com style voting, citizen journalism photo uploading, and user profile [...] more...

Freewebs Welcomes Photobucket Users

Written on: February 27th 2007
Author: Editor

Web publishing/blogging company Freewebs had signed a partnership with media-sharing service Photobucket to let users easily post their Photobucket photos, slideshows and videos on their respective Freewebs sites. “This is just the first step in what’s going to be a strong partnership,” said Freewebs president Shervin Pishevar in a statement. The Photobucket [...] more...

Piper Jaffray: Global Online Ad Industry Worth $81.1 Billion by 2011

Written on: February 23rd 2007
Author: Editor

The global online ad industry could hit $81.1 billion by 2011, according to a lengthy report released by research firm Piper Jaffray & Co. “The User Revolution” looks at the Internet as a form of mass media and anticipates a 21% annual growth rate through 2011. Piper Jaffray believes the major [...] more...

Revver Loading Videos on Verizon’s FiOS

Written on: February 22nd 2007
Author: Editor

User-created video clips uploaded to video sharing service Revver could soon appear on Verizon’s FiOS TV fiber optic high-speed IPTV service. Revver provides ad-supported video sharing services and shares revenue with content creators. As part of this new deal, Verizon will keep 20% of ad revenue from a video clip. Revver [...] more...

The Outlaw Jimmy Wales: Discovering the Man Behind the Monolith That is Wikipedia

Written on: February 21st 2007
Author: Kenneth Musante

Few websites can claim to have changed the way that people find information like Wikipedia. Universally accessible and open to all who would share their knowledge, the Wikipedia contains more one and a half million articles in the English section alone and growing. It’s available in 250 languages, and holds [...] more...

Shozu, Atlantic Records Renew Mobile Partnership

Written on: February 16th 2007
Author: Editor

Shozu Inc., a provider of mobile media delivery tools, has joined with Atlantic Records to boost the label’s street marketing efforts. Announced today, the agreement will give several bands a Shozu-enabled camera phone. The phones provide one-click uploading of photos and video clips close to real-time. Material [...] more...

Blip.tv MAKEs DIY Advertising a Reality

Written on: February 12th 2007
Author: Editor

Video blogging site Blip.tv has created a new do-it-yourself advertising system for video bloggers that can promote anything from products and video blog-specific merchandise to commercial services and content partners. The system lets video blog producers create their own ads, ensuring that the ad content matches up with the rest of [...] more...

Lycos Mixes it Up with Community-Centric Video Site

Written on: February 8th 2007
Author: Editor

Lycos has announced the launch of its MIX tool, which the company declares to be the next step in its watch & chat technology. Lycos MIX will enable groups of individuals to obtain video clips from a variety of different sites throughout the Internet and lodge them into one playlist, which [...] more...

Features

The NEW Rules of User Engagement May 16th 2008
Smart Targeting Respects Consumers’ Privacy May 16th 2008
Media Two’s CEO: Display Ads Are the Future May 15th 2008
Icahn to Yahoo Board: Buh Bye! May 15th 2008
Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008

Features Archive

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...