user-generated-content



How to Reach the Right Audience via User-Generated Visual Content

Written on
June 2nd 2014
Author
Adrian Moxley

ADOTAS – Visual content on the web is on the rise. High-speed Internet is pretty much ubiquitous these days, and it’s allowed us to access high-quality images and video online like never before. Consumers turn to the internet for engaging, visual content. For example, look at the popularity of Ellen ... more...

Aerva’s Global HTC Digital Campaign Brings Crowdsourced Photos To Times Square

Written on
February 11th 2014
Author
Press Release

CAMBRIDGE, Mass., February 11, 2014 (ADOTAS) – Aerva, a leading solution provider for integrating social media and user-generated content into marketing campaigns, announced today that it partnered with HTC in a very successful global social and digital media campaign promoting the highly rated HTC One during the holiday season. Using ... more...

The Future CMO: Storyteller, Technologist, Behaviorist

Written on
September 10th 2013
Author
Debi Kleiman

ADOTAS – I have my finger on the pulse of what’s happening in marketing right now, but I’m also always thinking about what’s around the corner and wondering about the future of marketing too. One aspect in flux is the changing role of the CMO. It is becoming far more ... more...

Infographic: Who Won SXSWi’s Visual Revolution?

Written on
March 18th 2013
Author
Mike Daly

Now that SXSWi is in the books, want to know who won the visual revolution at this year’s festival? For example, how many photos were shared? Did attendees prefer Instagram or Twitter? Look no further. Chute, a Y-combinator company that works with some of the world’s leading brands and ... more...

Six Tenets to Cross-Platform Engagement

Written on
February 21st 2013
Author
Josh Lamb

Cross-platform media strategy is rising through the ranks to create new ways of engaging with audiences. This is what I do for a living, and love it, but I can understand why it’s a huge headache and often times, a sunk cost or “experiment.” Often times, the core strategy is ... more...

Why Digital Signage Needs to Go Interactive

Written on
June 29th 2012
Author
Sanjay Manandhar

ADOTAS – Digital signage has always held the promise of dynamic, customizable, interactive campaigns. But the implementation of that promise lags behind. Technology exists today that can allow major brands to engage their customers and enhance their experience through interactivity. By actively engaging viewers, digital signage network operators and venue owners increase tolerance of ... more...

YouTube: Now With More Channels

Written on
June 6th 2011
Author
Peter Koeppel

ADOTAS – Six years ago, when you thought of online video, chances are that you thought of YouTube. But the grainy moving images of skateboarding tricks, spoof music videos and cats chasing laser pointers were quickly edged out of the way by premium content from competing online video providers. Netflix, Hulu ... more...

YouTube Expands Mobile Reach

Written on
January 24th 2008
Author
Sarah Novotny

YouTube is opening its services to run on millions more handset phones which the company announced today. The company is expanding its service availability from a few phones to a wide range used by 100 million users globally that stream videos to mobile screens, reports Reuters. Dwipal Desia, YouTube’s mobile product manager ... more...

JS-Kit Helps Publishers Up The Integrity

Written on
November 2nd 2007
Author
Sarah Novotny

In the fast paced world of online media, there is growing concern over privacy, and integrity. When ads are placed next to questionable content which has not been approved by the advertiser, it creates a loss of integrity both for the site and the brand. User-generated content is the dice-roll ... more...

Smart Christmas Shopping In September

Written on
September 4th 2007
Author
Ami Zivov

There are 111 shopping days left until Christmas. Do you know what you’re buying for your friends and family? In the last decade, the Internet has provided shoppers with many tools that have made the shopping experience easier for all of us. First, online shopping saved the time and effort of ... more...