user-engagement



Attention Advertisers: Connected TVs Are Ready for Prime Time

Written on
December 5th 2012
Author
Jeff Siegel

For more than a century, the humble telephone was a cool yet simple device enabling one person to communicate with another. Then something happened. The phone got smart and became an indispensable tool of modern life, serving an infinite number of purposes. Now it’s television’s turn to get smart. By connecting ... more...

Study: Singles Seek Smartphones, While Couples Cozy up to Tablets

Written on
November 30th 2012
Author
Press Release

LOS ANGELES (November 29, 2012) – The Search Agency, a global online marketing firm and the largest independent US search marketing agency, today announced the results of its 2012 Online User Behavior and Engagement Study, conducted online by Harris Interactive in August among 2,006 US adults, which found that, while ... more...

SocialCode Launches ‘Social Influencer’ Capabilities to Help Brands Reach Most-Engaged Facebook Users

Written on
October 5th 2012
Author
Press Release

NEW YORK (October 5, 2012) – SocialCode, a leading social marketing solutions provider, today announces the release of two premium features — Social Influencer Targeting and Social Influencer Profiling — that empower brands to reach users who have proven to engage at a higher rate across Facebook. By observing the behavior of millions ... more...