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Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short

Written on
May 16th 2013
Author
Frédéric Jahard

ADOTAS – Almost every brand uses a social media monitoring (SMM) tool of some kind to measure the impact of its marketing programs across Facebook, Twitter, blogs, and more recently, Pinterest, Instagram and Tumblr. But while marketers are now adept at tracking posts, tweets, and comments related to their brands, ... more...

Technology Drives Super Bowl XLVII Advertising Trends

Written on
January 30th 2013
Author
Martin Hayward

Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As two ... more...