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Can Path Unseat Facebook?: One User’s Opinion
ADOTAS – A company that has been trending these past few weeks is the newly-revamped social network Path. I was so impressed by the coverage I read that I downloaded the application on my iPhone, even though I’m not such an early adopter. Though I haven’t played that much with Path [...] more...
Cutting Through the Noise of Social Media
ADOTAS – The last show I went to was a Madonna concert. Though the she put on a great show, it was annoying to have my view obstructed by all the people holding their cell phones over their heads in order to photograph or record the show. I was reminded of that [...] more...
Why I Hate Social Media
ADOTAS – OK, maybe I don’t actually hate social media. What I don’t like is the misplaced belief in the importance of ”Liking” and “Friending” brands. Personally, I can’t think of many brands with whom I’d like to be friends. Friendship is something I reserve for physical people. Rather than “Friending” or [...] more...
Simplicity during an advertising summer
ADOTAS — As I think about my online advertising clients and their work in educating their various target audiences regarding their new offerings, I am reminded of the story of how I solved my lawn mowing conundrum. We have a small lawn and no place to store a lawn mower and [...] more...
Privacy, Shmivacy – Market to me, please
ADOTAS — The vision of direct marketing has long been about narrowcasting the marketer’s message to a market of one, where a prospect gets a marketing message that is so clearly tailored to their individual needs (that they immediately buy the product or service). This was the vision of the direct [...] more...
Why We want Microsoft’s Bing to Succeed
ADOTAS — It’s been a long time since I have wanted a product to succeed as much as Microsoft’s Search Decision Engine Bing (excluding my clients’ products and Susan Boyle on Britain’s Got Talent, but that’s an issue for another bylined article). For the record, I don’t work for or with [...] more...
New York Times: Checked out The Economist lately?
ADOTAS — Even though I now live a few thousand miles from my birthplace, New York City, I still consider The New York Times my hometown paper. I remember with fondness going out Saturday evenings and buying the Sunday Times together with a pint of ice cream and reading the [...] more...
Living in a Social Media glass house
ADOTAS — For the last two years, social media pundits have been warning us to make sure that no one uploads and tags photos of ourselves in a drunken stupor, so as not to hurt our chances of landing that coveted job. But in the last few months, two leading social [...] more...
Skittles Website. Great. Who cares?
ADOTAS EXCLUSIVE — There. I said it. If I read one more analysis of Skittles’ new website, I’ll… I’ll… I’ll… Truth be told, I applaud the Skittles team for having the guts and openness to launch such an open website. I think it was a very smart move. But it only takes [...] more...
eXelate lab finds new ‘insight’ for ad networks
ADOTAS — In a recent campaign featuring an image of Paris Hilton, and which leveraged targeting data from the eXelate Targeting eXchange, women clicked on the ad more than men. It’s one of the more surprising results discovered by the eXelate Optimization Lab. eXelate launched the lab in beta over the [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
- Rethinking the online advertising ecosystem: from a publisher’s viewpoint: [...] publishers. A snippet of the article is included below. To read the rest of
