uriah-av-ron



Why You Should Stop Whining About Facebook and Embrace It

Written on
June 21st 2012
Author
Uriah Av-Ron

ADOTAS – Ever since GM announced that they were pulling their paid advertising from Facebook a few days before the company’s IPO, finding fault in Facebook has become the new industry pastime. Whether it’s Facebook’s declining stock price, the effectiveness of advertising on the social network, the lack of a mobile ... more...

Can Path Unseat Facebook?: One User’s Opinion

Written on
December 16th 2011
Author
Uriah Av-Ron

ADOTAS – A company that has been trending these past few weeks is the newly-revamped social network Path. I was so impressed by the coverage I read that I downloaded the application on my iPhone, even though I’m not such an early adopter. Though I haven’t played that much with Path ... more...

Cutting Through the Noise of Social Media

Written on
November 17th 2011
Author
Uriah Av-Ron

ADOTAS – The last show I went to was a Madonna concert. Though the she put on a great show, it was annoying to have my view obstructed by all the people holding their cell phones over their heads in order to photograph or record the show. I was reminded of that ... more...

Why I Hate Social Media

Written on
October 11th 2011
Author
Uriah Av-Ron

ADOTAS – OK, maybe I don’t actually hate social media. What I don’t like is the misplaced belief in the importance of  ”Liking” and “Friending” brands. Personally, I can’t think of many brands with whom I’d like to be friends. Friendship is something I reserve for physical people. Rather than “Friending” or ... more...

Simplicity during an advertising summer

Written on
August 13th 2009
Author
Uriah Av-Ron

ADOTAS — As I think about my online advertising clients and their work in educating their various target audiences regarding their new offerings, I am reminded of the story of how I solved my lawn mowing conundrum. We have a small lawn and no place to store a lawn mower and ... more...

Privacy, Shmivacy – Market to me, please

Written on
July 9th 2009
Author
Uriah Av-Ron

ADOTAS — The vision of direct marketing has long been about narrowcasting the marketer’s message to a market of one, where a prospect gets a marketing message that is so clearly tailored to their individual needs (that they immediately buy the product or service). This was the vision of the direct ... more...

Why We want Microsoft’s Bing to Succeed

Written on
June 9th 2009
Author
Uriah Av-Ron

ADOTAS — It’s been a long time since I have wanted a product to succeed as much as Microsoft’s Search Decision Engine Bing (excluding my clients’ products and Susan Boyle on Britain’s Got Talent, but that’s an issue for another bylined article). For the record, I don’t work for or with ... more...

New York Times: Checked out The Economist lately?

Written on
May 11th 2009
Author
Uriah Av-Ron

ADOTAS — Even though I now live a few thousand miles from my birthplace, New York City, I still consider The New York Times my hometown paper. I remember with fondness going out Saturday evenings and buying the Sunday Times together with a pint of ice cream and reading the ... more...

Living in a Social Media glass house

Written on
April 13th 2009
Author
Uriah Av-Ron

ADOTAS — For the last two years, social media pundits have been warning us to make sure that no one uploads and tags photos of ourselves in a drunken stupor, so as not to hurt our chances of landing that coveted job. But in the last few months, two leading social ... more...

Skittles Website. Great. Who cares?

Written on
March 19th 2009
Author
Uriah Av-Ron

ADOTAS EXCLUSIVE — There. I said it. If I read one more analysis of Skittles’ new website, I’ll… I’ll… I’ll… Truth be told, I applaud the Skittles team for having the guts and openness to launch such an open website. I think it was a very smart move. But it only takes ... more...