uriah-av-ron
Simplicity during an advertising summer
ADOTAS — As I think about my online advertising clients and their work in educating their various target audiences regarding their new offerings, I am reminded of the story of how I solved my lawn mowing conundrum. We have a small lawn and no place to store a lawn mower and [...] more...
Privacy, Shmivacy – Market to me, please
ADOTAS — The vision of direct marketing has long been about narrowcasting the marketer’s message to a market of one, where a prospect gets a marketing message that is so clearly tailored to their individual needs (that they immediately buy the product or service). This was the vision of the direct [...] more...
Why We want Microsoft’s Bing to Succeed
ADOTAS — It’s been a long time since I have wanted a product to succeed as much as Microsoft’s Search Decision Engine Bing (excluding my clients’ products and Susan Boyle on Britain’s Got Talent, but that’s an issue for another bylined article). For the record, I don’t work for or with [...] more...
New York Times: Checked out The Economist lately?
ADOTAS — Even though I now live a few thousand miles from my birthplace, New York City, I still consider The New York Times my hometown paper. I remember with fondness going out Saturday evenings and buying the Sunday Times together with a pint of ice cream and reading the [...] more...
Living in a Social Media glass house
ADOTAS — For the last two years, social media pundits have been warning us to make sure that no one uploads and tags photos of ourselves in a drunken stupor, so as not to hurt our chances of landing that coveted job. But in the last few months, two leading social [...] more...
Skittles Website. Great. Who cares?
ADOTAS EXCLUSIVE — There. I said it. If I read one more analysis of Skittles’ new website, I’ll… I’ll… I’ll… Truth be told, I applaud the Skittles team for having the guts and openness to launch such an open website. I think it was a very smart move. But it only takes [...] more...
eXelate lab finds new ‘insight’ for ad networks
ADOTAS — In a recent campaign featuring an image of Paris Hilton, and which leveraged targeting data from the eXelate Targeting eXchange, women clicked on the ad more than men. It’s one of the more surprising results discovered by the eXelate Optimization Lab. eXelate launched the lab in beta over the [...] more...
Honesty Is A Great Marketing Policy
ADOTAS EXCLUSIVE — Last week, while taking advantage of the after Christmas sales in Manhattan, I ran into an unexpected response from a sales associate – a totally honest one. I was shopping for clothes for my wife at Old Navy, and when inquiring about a particular sweater, the sales associate [...] more...
Forget Wii, Invest in NTDOY
ADOTAS EXCLUSIVE — I am tired of all of the doom and gloom out there. I understand that the problems in the economy are severe, and that everything is related to everything on a micro and macro-economic level. But I think that there is something we all can do. We can [...] more...
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Latest News
- Twitter Knows Where I Am; Gulp March 12th 2010 ADOTAS – I log in to Twitter to share with [...] more »
- WWN Has a Stopwatch on Ad Visibility March 12th 2010 ADOTAS – Considering how much time people spend online, why [...] more »
- Jumptap Offers Self Service Lane March 12th 2010 ADOTAS – Possibly inspired by those neat-o self checkout lanes [...] more »
- AdPix Barges Into the In-Image Market March 12th 2010 ADOTAS – Watch out, Image Space Media — there’s a [...] more »
- Got Funds? Todacell Scores a Cool Million March 11th 2010 ADOTAS – After securing $1 million last summer, Todacell has [...] more »
- A Custom Postcard Thanks to Your Favorite Brand March 11th 2010 ADOTAS – Handwritten letters may have been trounced in the [...] more »
- Display, but Nothing Else, Hops on YouTube Mobile Site March 11th 2010 ADOTAS – Google has officially opened the gate to display [...] more »
Features
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
- Why Big Brands Will Love the iPad March 8th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- xcergy: I would suggest Amazon Payment Services share/sell the software with other Merchant Accounts (Visa, MC,
- Lynn: That the bill does not mention affiliates does not matter. The issue is that
- Steven: I think Amazon is doing what it should as well. Colorado's cash problem isn't
- Steven Lee, ScanScout: 100% agree. True brand protection requires analyzing actual content on the page (text, video,
