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MindShare Buys Michaelides & Bednash

Written on: October 9th 2008
Author: Kathleen

ADOTAS – Media agency MindShare has snapped up Michaelides & Bednash, a U.K. media planner. Financial terms of the deal have not been disclosed. Mindshare said the M&B buy was made to shape the company’s worldwide invention group and spearhead a dedicated unit on Mindshare’s Unilever account.M&B staff will transfer [...] more...

Hires, Departures: LimeLight, PointRoll and More

Written on: July 10th 2008
Author: Kathleen

ADOTAS – Content delivery network LimeLight has announced that CFO Matthew Hale will be leaving at the end of this year – the company is currently searching for a replacement. While the company did not say why Hale was leaving (the usual “spend more time with the fam” was even [...] more...

A Madison Avenue Maven Speaks Out - Shelly Lazarus of Ogilvy and Mather

Written on: September 14th 2007
Author: CNN.com

She’s best known for building other people’s brands, but Lazarus herself is one of the biggest names in advertising. With a blue-chip client roster that’s the envy of Madison Avenue, the head of WPP’s (Charts) Ogilvy & Mather runs one of the most prestigious agencies in the world. Fortune’s Matthew [...] more...

Fabio’s Calling via Mobile, Still Can’t Believe It’s Not Butter

Written on: November 14th 2006
Author: Editor

Consumer goods manufacturer Unilever, mobile advertising developer Third Screen Media, and digital media company Mindshare Interaction launched a new mobile campaign last week for Unilever’s “I Can’t Believe It’s Not Butter”, starring the model and Not-Butter spokesperson/enthusiast Fabio. Unilever is distributing the campaign through Third Screen’s TSM|Network, which spans the U.S. [...] more...

Byte and Fabio Turn Up the Heat in the Kitchen of Love

Written on: April 7th 2006
Author: Jaime Gottlieb

When you think of butter, what comes to mind? An unnatural yellowish stick wrapped in wax paper, an Amish woman in a white bonnet churning away, or Fabio? In the case of I Can’t Believe It’s Not Butter (ICBINB), consumers will undoubtedly visualize the latter. After all, what could be [...] more...