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MindShare Buys Michaelides & Bednash

Written on
October 9th 2008
Author
Kathleen

ADOTAS – Media agency MindShare has snapped up Michaelides & Bednash, a U.K. media planner. Financial terms of the deal have not been disclosed. Mindshare said the M&B buy was made to shape the company’s worldwide invention group and spearhead a dedicated unit on Mindshare’s Unilever account.M&B staff will transfer [...] more...

Hires, Departures: LimeLight, PointRoll and More

Written on
July 10th 2008
Author
Kathleen

ADOTAS – Content delivery network LimeLight has announced that CFO Matthew Hale will be leaving at the end of this year – the company is currently searching for a replacement. While the company did not say why Hale was leaving (the usual “spend more time with the fam” was even [...] more...

A Madison Avenue Maven Speaks Out - Shelly Lazarus of Ogilvy and Mather

Written on
September 14th 2007
Author
CNN.com

She’s best known for building other people’s brands, but Lazarus herself is one of the biggest names in advertising. With a blue-chip client roster that’s the envy of Madison Avenue, the head of WPP’s (Charts) Ogilvy & Mather runs one of the most prestigious agencies in the world. Fortune’s Matthew [...] more...

Fabio’s Calling via Mobile, Still Can’t Believe It’s Not Butter

Written on
November 14th 2006
Author
Editor

Consumer goods manufacturer Unilever, mobile advertising developer Third Screen Media, and digital media company Mindshare Interaction launched a new mobile campaign last week for Unilever’s “I Can’t Believe It’s Not Butter”, starring the model and Not-Butter spokesperson/enthusiast Fabio. Unilever is distributing the campaign through Third Screen’s TSM|Network, which spans the U.S. [...] more...

Byte and Fabio Turn Up the Heat in the Kitchen of Love

Written on
April 7th 2006
Author
Jaime Gottlieb

When you think of butter, what comes to mind? An unnatural yellowish stick wrapped in wax paper, an Amish woman in a white bonnet churning away, or Fabio? In the case of I Can’t Believe It’s Not Butter (ICBINB), consumers will undoubtedly visualize the latter. After all, what could be [...] more...