unilever
Beer Brand Teams with CraveOnline to Unveil First-to-Market 3D Mobile Cube
LOS ANGELES, April 16, 2013 (ADOTAS) – Evolve Media’s CraveOnline, the largest online male lifestyle publisher, is debuting its exclusive 3D mobile cube — a first-of-its kind engagement unit promoting Henry Weinhard’s beer. The cutting-edge unit will be hosted throughout CraveOnline’s mobile channel, and includes social media connectivity, as well [...] more...
Razorfish, Adobe Announce Global Strategic Partnership for Digital Marketing Services, Solutions
NEW YORK & SAN JOSE – Razorfish, one of the world’s fastest growing digital and technology agencies, and Adobe Systems Incorporated, today announced a new global strategic partnership that will integrate all Adobe Marketing Cloud solutions with Razorfish’s existing digital marketing technology platform, Fluent(TM). Through this partnership, the two companies [...] more...
ad:tech San Francisco Issues Call for Entries for 2013 Startup Spotlight
DALLAS (February 20, 2013) – ad:tech San Francisco, the leading and most diverse digital marketing event in the country, announced the Startup Spotlight Series call for entries is now open. Startup Spotlight is looking for the most innovative companies within digital marketing to compete in two challenges: Mobile Commerce and Social Engagement. [...] more...
(RED)’s Fight Against AIDS Goes Mobile for the First Time with **RED
This weekend, (RED), the highly successful nonprofit founded by Bono and Bobby Shriver to eradicate AIDS, will for the first time embrace a multichannel mobile giving campaign featuring world famous DJ Tiesto, the Gilt Groupe and opportunities for individuals to sign up and join the fight. This will be (RED)’s [...] more...
AdSafe Media Rebrands as Integral Ad Science
NEW YORK (November 29, 2012) — AdSafe Media, a recognized leader in proactive brand safety and viewability products for online advertisers, today announced that it has rebranded as Integral Ad Science. Integral is redefining the way advertisers and publishers buy and sell media both directly and in the rapidly growing [...] more...
Musical Ads With A New Spin
With the growth of online music streaming services like Spotify and Pandora, there’s a huge advertising opportunity for brands to get in front of a captivated audience with a targeted approach, as well as using these services inside other platforms where people are spending a majority of their time. The inclusion [...] more...
Off-Duty: Recyclebank Throws Down Green-Style
ADOTAS – Past events thrown by Recyclebank — which partners with municipalities, small businesses and big brands to reward individuals with discounts and offers for everyday green activities such as recycling and reducing energy usage — have featured some pretty notable guests, including former Vice President Al Gore. While Recyclebank’s Ad [...] more...
Unilever reaches for the ‘Holy Grail’ of mobile coupons
ADOTAS — I’m lazy. Printing Internet coupons always seemed to be just as big a pain as cutting them from newspapers, and then making sure I brought them with me was just a larger problem. But mobile marketers have been talking for a long time about eliminating both of those problems, and [...] more...
MindShare Buys Michaelides & Bednash
ADOTAS – Media agency MindShare has snapped up Michaelides & Bednash, a U.K. media planner. Financial terms of the deal have not been disclosed. Mindshare said the M&B buy was made to shape the company’s worldwide invention group and spearhead a dedicated unit on Mindshare’s Unilever account.M&B staff will transfer [...] more...
Hires, Departures: LimeLight, PointRoll and More
ADOTAS – Content delivery network LimeLight has announced that CFO Matthew Hale will be leaving at the end of this year – the company is currently searching for a replacement. While the company did not say why Hale was leaving (the usual “spend more time with the fam” was even [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013 ADOTAS — Click fraud remains a nettlesome problem for advertisers, [...] more »
- AFAIK: Quantasy, SDL, MARS Advertising, Concentric, engajer, Burstly May 23rd 2013 ADOTAS – Here’s what we herd through the digital grapevine [...] more »
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013 ADOTAS (via MediaWhiz) – [Yesterday's] announcement by Twitter of the [...] more »
- Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms May 22nd 2013 PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one [...] more »
Features
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013
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