LOS ANGELES, April 16, 2013 (ADOTAS) – Evolve Media’s CraveOnline, the largest online male lifestyle publisher, is debuting its exclusive 3D mobile cube — a first-of-its kind engagement unit promoting Henry Weinhard’s beer. The cutting-edge unit will be hosted throughout CraveOnline’s mobile channel, and includes social media connectivity, as well [...] more...
NEW YORK & SAN JOSE – Razorfish, one of the world’s fastest growing digital and technology agencies, and Adobe Systems Incorporated, today announced a new global strategic partnership that will integrate all Adobe Marketing Cloud solutions with Razorfish’s existing digital marketing technology platform, Fluent(TM). Through this partnership, the two companies [...] more...
DALLAS (February 20, 2013) – ad:tech San Francisco, the leading and most diverse digital marketing event in the country, announced the Startup Spotlight Series call for entries is now open. Startup Spotlight is looking for the most innovative companies within digital marketing to compete in two challenges: Mobile Commerce and Social Engagement. [...] more...
This weekend, (RED), the highly successful nonprofit founded by Bono and Bobby Shriver to eradicate AIDS, will for the first time embrace a multichannel mobile giving campaign featuring world famous DJ Tiesto, the Gilt Groupe and opportunities for individuals to sign up and join the fight. This will be (RED)’s [...] more...
NEW YORK (November 29, 2012) — AdSafe Media, a recognized leader in proactive brand safety and viewability products for online advertisers, today announced that it has rebranded as Integral Ad Science. Integral is redefining the way advertisers and publishers buy and sell media both directly and in the rapidly growing [...] more...
With the growth of online music streaming services like Spotify and Pandora, there’s a huge advertising opportunity for brands to get in front of a captivated audience with a targeted approach, as well as using these services inside other platforms where people are spending a majority of their time. The inclusion [...] more...
ADOTAS – Past events thrown by Recyclebank — which partners with municipalities, small businesses and big brands to reward individuals with discounts and offers for everyday green activities such as recycling and reducing energy usage — have featured some pretty notable guests, including former Vice President Al Gore. While Recyclebank’s Ad [...] more...
ADOTAS — I’m lazy. Printing Internet coupons always seemed to be just as big a pain as cutting them from newspapers, and then making sure I brought them with me was just a larger problem. But mobile marketers have been talking for a long time about eliminating both of those problems, and [...] more...
ADOTAS – Media agency MindShare has snapped up Michaelides & Bednash, a U.K. media planner. Financial terms of the deal have not been disclosed. Mindshare said the M&B buy was made to shape the company’s worldwide invention group and spearhead a dedicated unit on Mindshare’s Unilever account.M&B staff will transfer [...] more...
ADOTAS – Content delivery network LimeLight has announced that CFO Matthew Hale will be leaving at the end of this year – the company is currently searching for a replacement. While the company did not say why Hale was leaving (the usual “spend more time with the fam” was even [...] more...
Adknowledge Announces Launch of ‘AdStation International’KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global [...] more...
- The Exchange Lab Secures $8 Million in Growth Capital Funding From BGF December 5th 2013 LONDON, NEW YORK & TORONTO, December 5, 2013 (ADOTAS) – The [...] more »
- IAB Releases Native Advertising Playbook December 4th 2013 NEW YORK, December 4, 2013 (ADOTAS) — Native has become [...] more »
- Appia Launches Native Ads for App Discovery December 4th 2013 DURHAM, NC, December 4, 2013 (ADOTAS) – Appia, the leading mobile user [...] more »
- Kitara Media Acquires Healthguru.Com; Combined Business 2014 Revenues Estimated At $50MM December 4th 2013 Kitara Media Acquires Top Health Video Site HealthGuru.com from Kitara [...] more »
- Lenovo Names TubeMogul Its Global Partner for Programmatic Video Advertising December 4th 2013 EMERYVILLE, Calif., December 4, 2013 (ADOTAS) – Today, TubeMogul was [...] more »
- Lionsgate Partners with Mobiquity to Promote ‘Ender’s Game,’ ‘Divergence’ December 4th 2013 ADOTAS — One of the year’s most anticipated films, “Ender’s [...] more »
- LiveRail Touts $100 Million Run Rate, Preps for IPO in 2014 December 4th 2013 ADOTAS — The demand for programmatic advertising has exploded, with [...] more »
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