unilever



AdColony Surpasses $100M Annual Revenue Run Rate Less Than 3 Years From Launch

Written on
January 29th 2014
Author
AdotasWire

LOS ANGELES,  January 27, 2014 (ADOTAS) - AdColony, the leading mobile video marketing platform, today announced it has surpassed a $100 million annual gross revenue run rate, more than quadrupling 2013 revenue versus 2012. Further, the fourth quarter of 2013 marked the company’s tenth consecutive quarter of record revenue growth. AdColony ... more...

Gone In 10 Seconds: How the Pioneers of Snapchat Marketing Use the App to Build Their Brand

Written on
December 12th 2013
Author
Guillaume Lelait and Esha Shah

ADOTAS – Snapchat has transformed the concept of photographs on social media from perfected and permanent timestamps to brief and impulsive acts of sharing and remains the purest form of a one-to-one real-time interaction on social media. The app is moving away from its negative reputation and will continue to ... more...

Beer Brand Teams with CraveOnline to Unveil First-to-Market 3D Mobile Cube

Written on
April 16th 2013
Author
Mike Daly

LOS ANGELES, April 16, 2013 (ADOTAS) – Evolve Media’s CraveOnline, the largest online male lifestyle publisher, is debuting its exclusive 3D mobile cube — a first-of-its kind engagement unit promoting Henry Weinhard’s beer. The cutting-edge unit will be hosted throughout CraveOnline’s mobile channel, and includes social media connectivity, as well ... more...

Razorfish, Adobe Announce Global Strategic Partnership for Digital Marketing Services, Solutions

Written on
March 4th 2013
Author
AdotasWire

NEW YORK & SAN JOSE – Razorfish, one of the world’s fastest growing digital and technology agencies, and Adobe Systems Incorporated, today announced a new global strategic partnership that will integrate all Adobe Marketing Cloud solutions with Razorfish’s existing digital marketing technology platform, Fluent(TM). Through this partnership, the two companies ... more...

ad:tech San Francisco Issues Call for Entries for 2013 Startup Spotlight

Written on
February 20th 2013
Author
AdotasWire

DALLAS (February 20, 2013) – ad:tech San Francisco, the leading and most diverse digital marketing event in the country, announced the Startup Spotlight Series call for entries is now open. Startup Spotlight is looking for the most innovative companies within digital marketing to compete in two challenges: Mobile Commerce and Social Engagement. ... more...

(RED)’s Fight Against AIDS Goes Mobile for the First Time with **RED

Written on
November 30th 2012
Author
Adotas

This weekend, (RED), the highly successful nonprofit founded by Bono and Bobby Shriver to eradicate AIDS, will for the first time embrace a multichannel mobile giving campaign featuring world famous DJ Tiesto, the Gilt Groupe and opportunities for individuals to sign up and join the fight. This will be (RED)’s ... more...

AdSafe Media Rebrands as Integral Ad Science

Written on
November 30th 2012
Author
AdotasWire

NEW YORK (November 29, 2012) — AdSafe Media, a recognized leader in proactive brand safety and viewability products for online advertisers, today announced that it has rebranded as Integral Ad Science. Integral is redefining the way advertisers and publishers buy and sell media both directly and in the rapidly growing ... more...

Musical Ads With A New Spin

Written on
November 1st 2012
Author
Richard L. Tso

With the growth of online music streaming services like Spotify and Pandora, there’s a huge advertising opportunity for brands to get in front of a captivated audience with a targeted approach, as well as using these services inside other platforms where people are spending a majority of their time. The inclusion ... more...

Off-Duty: Recyclebank Throws Down Green-Style

Written on
October 19th 2011
Author
Gavin Dunaway

ADOTAS – Past events thrown by Recyclebank — which partners with municipalities, small businesses and big brands to reward individuals with discounts and offers for everyday green activities such as recycling and reducing energy usage — have featured some pretty notable guests, including former Vice President Al Gore. While Recyclebank’s Ad ... more...

Unilever reaches for the ‘Holy Grail’ of mobile coupons

Written on
May 29th 2009
Author
Edward Barrera

ADOTAS — I’m lazy. Printing Internet coupons always seemed to be just as big a pain as cutting them from newspapers, and then making sure I brought them with me was just a larger problem. But mobile marketers have been talking for a long time about eliminating both of those problems, and ... more...