unified



Unified Acquires awe.sm

Written on
May 1st 2014
Author
Press Release

SAN FRANCISCO and NEW YORK, May 1, 2014 (ADOTAS) – Unified, provider of award-winning marketing cloud technology, today announced that it has acquired awe.sm, a social media measurement platform that supports attribution, conversion and social action tracking across all marketing channels. The combined companies serve over 600 customers, including Global 2000 brands ... more...

6 Trends That Reinforce the Need for Unified Data Collection

Written on
March 6th 2014
Author
Natasha Moonka

ADOTAS – Increasingly, advertisers are finding it difficult to know whether consumers are paying attention to their ads and, more to the point, whether those ads are driving conversions. In some ways, the “big data” trend complicates that picture by providing so much information from varying sources that advertisers feel ... more...

Today’s Burning Question: Marketing Implications of Google Glass

Written on
December 24th 2013
Author
Mike Daly

EDITOR’S NOTE: This article, originally published on Feb. 25, 2013, placed at No. 17 in our 20 most popular articles of the year. ADOTAS – Another day, another screen size! On the heels of Google’s unveiling of new details about Google Glass, we asked our panel of movers & shakers: “How will ... more...

Reaction to Facebook’s New Search Feature

Written on
January 16th 2013
Author
Mike Daly

Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say: “At this point, I’m unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market and ... more...

Welcome Aboard: Executive Hires at Digitas, Unruly, AudienceScience, More

Written on
June 22nd 2012
Author
Brian LaRue

ADOTAS – As we do every week, we’ve scrolled through the ADOTAS editorial inbox for all the announcements of high-level industry hires we’ve received this week. Technology companies, agencies, major publishers — they’re all represented here. Congrats to all: • Social video advertising technology platform provider Unruly named Laura Gaffney its vice president ... more...

Unified Scores $14 Million for Business Development

Written on
June 7th 2012
Author
April Line

ADOTAS – Today, global enterprise marketing firm, UNIFIED, announced receipt of $14 million in investment capital from Advance Publications — a company whose interests include Condé Nast Publications as well as nationwide print media, web and cable interests — with Silicon Valley Bank also participating. UNIFIED’s proprietary Social Operating Platform (SOP) ... more...