unicast
MediaMind Seeks Superheroes of Rich Media
ADOTAS – Ah, it’s getting close to that time again — MediaMind’s annual Rich Media Awards will take place on Wednesday, Nov. 9 at Crimson in NYC (RSVP here). The parts I remember from last year’s occasion were pretty spectacular, but I did have several of their special cocktails (that [...] more...
Quick Hits: Buddy Media Taps Morgan as CFO
ADOTAS – Facebook brand platform manager Buddy Media has appointed Yahoo! veteran Dennis Morgan CFO, a role he also served at EPAC Technologies, Panther Express and Vibrant Media. In addition, Buddy Media announced it has added more than 165 new clients this year (including Kraft Foods, Hanes, ESPN, Ford Motor Company [...] more...
Hitting the Mother Load: Marketing to Moms
ADOTAS – According to eMarketer, 32.3 million moms with children under 18 go online at least once a month. Furthermore, research shows these “Chief Home Officers” make 85% of all brand purchases in the U.S. and it is estimated that in less than 10 years, women will control two-thirds of [...] more...
Unicast’s Movie Finder is a ‘New Moon’ for geotargeting
ADOTAS – Maybe I’m a fogey, but the tortured relationship between Buffy and Angel will always be a more memorable forbidden-vampire-love story than this Bella-Edward “Twilight” saga hooey, but the fans can’t be wrong — garnering $140.7 million in domestic ticket sales over the weekend, “New Moon” boasted the third-biggest [...] more...
AdMob Partners With Unicast
ADOTAS – Unicast, a division of Enliven Marketing Technologies Corporation announced that AdMob, a mobile advertising marketplace has partnered with the firm to power web pages through the Unicast Rich Media Mobile platform for its ad clients. The two companies have collaborated on over 10 rich media mobile ad campaigns thus [...] more...
Unicast Creates Campaign For Cat-Lovers
Unicast, a division of Enliven Marketing Technologies, an online marketing technology company announced today the launch of a new rich media ad campaign for MARS Whiskas cast food brand. The company has leveraged its HD3D technology to create and deliver and interactive ad in which users may post and share [...] more...
Warner Bros. Uses Viewpoint/Unicast To Power Ad Campaigns
DG FastChannel, Inc., a provider of digital media services to the advertising and broadcasting industries, and Viewpoint Corp., an Internet marketing technology company announced today that they have reached an exclusive agreement to power Warner Bros. upcoming Rich Media (PRM) ad campaigns. The entertainment company will work with DG FastChannel and [...] more...
Viewpoint Acquires Texas Creative Agency
Internet marketing/technology firm Viewpoint Corporation today announced that it has acquired MAKOS Advertising, L.P., an Austin, Texas-based full-service creative agency. MAKOS specializes in broadcast and video advertising, branding and graphic design, and have a roster of clients that include Dell, Rodeo Austin, Sweet Success, NASCAR, and others. MAKOS will work [...] more...
Viewpoint Service Aims to Simplify Pre-Roll Video
Unicast, the online advertising division of the Viewpoint Corporation, today released its new InStream pre-roll advertising service, which aims to provide video publishers with hassle-free, seamless video ad placement prior to playback of online content. The new service works across all OS’s, browsers, and video players like Flash, Windows Media, [...] more...
Viewpoint Introduces Unicast Advergaming
Online marketing technology firm Viewpoint threw its hat into the gaming arena today by unveiling its Unicast Advergaming product, the latest offering in Viewpoint’s Internet Marketing Technology (IMT) Product Series. The Unicast Advergaming product allows marketers to connect with and entertain customers through the creation of custom branded online games. Additionally, [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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