unicast
AdMob Partners With Unicast
ADOTAS - Unicast, a division of Enliven Marketing Technologies Corporation announced that AdMob, a mobile advertising marketplace has partnered with the firm to power web pages through the Unicast Rich Media Mobile platform for its ad clients. The two companies have collaborated on over 10 rich media mobile ad campaigns thus [...] more...
Unicast Creates Campaign For Cat-Lovers
Unicast, a division of Enliven Marketing Technologies, an online marketing technology company announced today the launch of a new rich media ad campaign for MARS Whiskas cast food brand. The company has leveraged its HD3D technology to create and deliver and interactive ad in which users may post and share [...] more...
Warner Bros. Uses Viewpoint/Unicast To Power Ad Campaigns
DG FastChannel, Inc., a provider of digital media services to the advertising and broadcasting industries, and Viewpoint Corp., an Internet marketing technology company announced today that they have reached an exclusive agreement to power Warner Bros. upcoming Rich Media (PRM) ad campaigns. The entertainment company will work with DG FastChannel and [...] more...
Viewpoint Acquires Texas Creative Agency
Internet marketing/technology firm Viewpoint Corporation today announced that it has acquired MAKOS Advertising, L.P., an Austin, Texas-based full-service creative agency. MAKOS specializes in broadcast and video advertising, branding and graphic design, and have a roster of clients that include Dell, Rodeo Austin, Sweet Success, NASCAR, and others. MAKOS will work [...] more...
Viewpoint Service Aims to Simplify Pre-Roll Video
Unicast, the online advertising division of the Viewpoint Corporation, today released its new InStream pre-roll advertising service, which aims to provide video publishers with hassle-free, seamless video ad placement prior to playback of online content. The new service works across all OS’s, browsers, and video players like Flash, Windows Media, [...] more...
Viewpoint Introduces Unicast Advergaming
Online marketing technology firm Viewpoint threw its hat into the gaming arena today by unveiling its Unicast Advergaming product, the latest offering in Viewpoint’s Internet Marketing Technology (IMT) Product Series. The Unicast Advergaming product allows marketers to connect with and entertain customers through the creation of custom branded online games. Additionally, [...] more...
Viewpoint Preps for Holiday Ad Rush
Though the holiday season is still several months away, Viewpoint is alreading taking marketing initiative. In anticipation of increased ad sales during the busy shopping season, the online marketing company has launched Unicast InSeason Holiday, an ad package designed to help advertisers capitalize on the holiday rush. Unicast Holiday [...] more...
Senate Candidate Selects Viewpoint for Rich Media Ads
U.S. Senate challenger Mike McGavick from Washington state has chosen to use Unicast, the advertising division on online marketing provider Viewpoint, to power the online rich media arm of his campaign. Unicast, developers of some of the original rich media advertising in 1998, have put together three rich media video [...] more...
Viewpoint Rolls Out Rich Media Measurement Index
Rich media advertising technology developer Viewpoint has launched their “User Engagement Index,” a system that measures the performance of rich media advertising. The index describes how much user attention a rich media ad gets by measuring click-trough rate, display time, and the amount of user interaction with the ad. The [...] more...
Viewpoint Upgrades Ad-Serving Platform
Online marketing technology company Viewpoint today announced the release of FUSE 1.4, the latest version of its content delivery technology powering the Unicast ad platform. In conjunction with the FUSE 1.4 release, the company also announced new ad formats and tracking capabilities of the tool, which it hopes will streamline the [...] more...
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