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MediaMind Seeks Superheroes of Rich Media

Written on
October 18th 2011
Author
Gavin Dunaway

ADOTAS – Ah, it’s getting close to that time again — MediaMind’s annual Rich Media Awards will take place on Wednesday, Nov. 9 at Crimson in NYC (RSVP here). The parts I remember from last year’s occasion were pretty spectacular, but I did have several of their special cocktails (that [...] more...

Quick Hits: Buddy Media Taps Morgan as CFO

Written on
June 10th 2011
Author
Gavin Dunaway

ADOTAS – Facebook brand platform manager Buddy Media has appointed Yahoo! veteran Dennis Morgan CFO, a role he also served at EPAC Technologies, Panther Express and Vibrant Media. In addition, Buddy Media announced it has added more than 165 new clients this year (including Kraft Foods, Hanes, ESPN, Ford Motor Company [...] more...

Hitting the Mother Load: Marketing to Moms

Written on
December 9th 2010
Author
Bryan Hjelm

ADOTAS – According to eMarketer, 32.3 million moms with children under 18 go online at least once a month. Furthermore, research shows these “Chief Home Officers” make 85% of all brand purchases in the U.S. and it is estimated that in less than 10 years, women will control two-thirds of [...] more...

Unicast’s Movie Finder is a ‘New Moon’ for geotargeting

Written on
November 23rd 2009
Author
Gavin Dunaway

ADOTAS – Maybe I’m a fogey, but the tortured relationship between Buffy and Angel will always be a more memorable forbidden-vampire-love story than this Bella-Edward “Twilight” saga hooey, but the fans can’t be wrong — garnering $140.7 million in domestic ticket sales over the weekend, “New Moon” boasted the third-biggest [...] more...

AdMob Partners With Unicast

Written on
February 26th 2008
Author
Sarah Novotny

ADOTAS – Unicast, a division of Enliven Marketing Technologies Corporation announced that AdMob, a mobile advertising marketplace has partnered with the firm to power web pages through the Unicast Rich Media Mobile platform for its ad clients. The two companies have collaborated on over 10 rich media mobile ad campaigns thus [...] more...

Unicast Creates Campaign For Cat-Lovers

Written on
January 14th 2008
Author
Sarah Novotny

Unicast, a division of Enliven Marketing Technologies, an online marketing technology company announced today the launch of a new rich media ad campaign for MARS Whiskas cast food brand. The company has leveraged its HD3D technology to create and deliver and interactive ad in which users may post and share [...] more...

Warner Bros. Uses Viewpoint/Unicast To Power Ad Campaigns

Written on
December 10th 2007
Author
Sarah Novotny

DG FastChannel, Inc., a provider of digital media services to the advertising and broadcasting industries, and Viewpoint Corp., an Internet marketing technology company announced today that they have reached an exclusive agreement to power Warner Bros. upcoming Rich Media (PRM) ad campaigns. The entertainment company will work with DG FastChannel and [...] more...

Viewpoint Acquires Texas Creative Agency

Written on
March 14th 2007
Author
Sarah Novotny

Internet marketing/technology firm Viewpoint Corporation today announced that it has acquired MAKOS Advertising, L.P., an Austin, Texas-based full-service creative agency. MAKOS specializes in broadcast and video advertising, branding and graphic design, and have a roster of clients that include Dell, Rodeo Austin, Sweet Success, NASCAR, and others. MAKOS will work [...] more...

Viewpoint Service Aims to Simplify Pre-Roll Video

Written on
December 4th 2006
Author
Sarah Novotny

Unicast, the online advertising division of the Viewpoint Corporation, today released its new InStream pre-roll advertising service, which aims to provide video publishers with hassle-free, seamless video ad placement prior to playback of online content. The new service works across all OS’s, browsers, and video players like Flash, Windows Media, [...] more...

Viewpoint Introduces Unicast Advergaming

Written on
August 22nd 2006
Author
Sarah Novotny

Online marketing technology firm Viewpoint threw its hat into the gaming arena today by unveiling its Unicast Advergaming product, the latest offering in Viewpoint’s Internet Marketing Technology (IMT) Product Series. The Unicast Advergaming product allows marketers to connect with and entertain customers through the creation of custom branded online games. Additionally, [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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