undertone



HookLogic Taps Elizabeth Jackson as CMO/EVP of Corporate Strategy, Patrick Cartmel as Client Services SVP

Written on
April 14th 2014
Author
AdotasWire

NEW YORK, April 14, 2014 (ADOTAS) — Building on the company’s momentum delivering superior search and performance marketing, HookLogic today announced the addition of Elizabeth Jackson as CMO and Executive VP of Corporate Strategy and Patrick Cartmel as Senior VP of Client Services. The combination of Jackson, a classically trained ... more...

Ad Spend on Piracy Sites Hits $227 Million in 2013

Written on
February 19th 2014
Author
Richard L. Tso

ADOTAS – Remember Napster and the rise of rudimentary peer-to-peer file sharing technologies that allowed people to easily share music and movies across a distributed network? Made popular by university campuses and computer clusters around the country in the late 1990s, piracy has been around for decades, and yet these ... more...

RIP, CTR: Advertising Has Changed, So Should Our Metrics

Written on
December 27th 2013
Author
Richard L. Tso

EDITOR’S NOTE: This article, originally published on January 14, 2013, placed at No. 9 in our 20 most popular articles of the year. ADOTAS – Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but ... more...

AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex

Written on
February 6th 2013
Author
Mike Daly

Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 ... more...

This Week’s Burning Question: Big Data vs. Creative

Written on
February 5th 2013
Author
Mike Daly

One CEO recently remarked that data is the new media. But some say Big Data’s rise to prominence has come at the expense of creative. What is the right recipe for a successful marriage of these two families? Here’s what industry leaders had to say: “The answer is: That CEO is wrong. Plain old ... more...

Today’s Burning Question: Mobile Ad Revenue to Reach $11.4B?

Written on
January 23rd 2013
Author
Mike Daly

We asked industry leaders for their reaction to last week’s report from Gartner announcing that Worldwide Mobile Advertising Revenue is to Reach $11.4 Billion in 2013. Here’s what they had to say: “There’s a lot here that I agree with, particularly how search will grow and drive mobile revenue over the short term ... more...

Industry Leaders Offer Predictions for 2013 (Part 4)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising.  We see this expanding on three fronts in 2013.  1: Globally, Canada will join the list of countries implementing ... more...

Epic Calls History Stealing Claim Bogus

Written on
July 21st 2011
Author
Gavin Dunaway

ADOTAS – Considered a major privacy violation since a University of California, San Diego study publicized the practice last year, history sniffing or stealing refers to computer code embedded in tracking beacons that reads links on a page to get clues into browser history. You know the drill: pink means you’ve visited ... more...

Quick Hits: Big Fuel, OTA, MediaBank and More

Written on
June 6th 2011
Author
Gavin Dunaway

ADOTAS – Social marketer Big Fuel has acquired marketing content developer Apex Exposure. All six employees are coming to Big Fuel, cofounders Ben Luntz and Josh Scheiner becoming group directors of the Distribution Group. Following the big Epsilon breach, the Online Trust Alliance reported that 84% of the Internet retail 100 have adopted email ... more...

Quick Hits: Wait, Why Does NYTimes’ Paymeter Costs so Much?

Written on
March 29th 2011
Author
Gavin Dunaway

ADOTAS - Phillip Greenspun asks the question that has been on everyone’s minds: How on Earth did The New York Times’ paymeter end up costing $40 million to $50 million? I have friends who could have hooked it up for a case of good bourbon. Apparently $25 million went to Google… But ... more...