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Marketing for a Better World: How Entertainment is the Critical Link between Brand and Cause

Written on
November 30th 2012
Author
Dev Crews

Everyone can make a difference by supporting the causes they care about. Getting involved gives people a sense of purpose and meaning in life, and makes them feel good about themselves. While the economic downturn has resulted in reduced public funding and private philanthropy, consumers are increasingly demonstrating their support [...] more...



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