uk



Survey: Consumers Will Accept Ads in Exchange for Free Media Content

Written on
June 4th 2014
Author
Press Release

NEW YORK, June 4, 2014 (ADOTAS) – A new survey of consumer attitudes in online advertising and content carried out by New York and London-based cloud technology provider CloudSense underlines the continuing need for advertising to sustain the current business model of online publications and websites. Of the more than ... more...

Twitter for Business Case Study: Domino’s UK’s #BigNightIn

Written on
May 1st 2014
Author
Sean ONeal

ADOTAS — The primary marketing spend for most brands is television. And why not? It has massive reach and its generally high production sight, sound and motion commercials are effective creating consumer interest and ultimately moving product. But what if brands could spend a relatively small amount of money to ... more...

Adobe Mobile Benchmark Report: Apple iOS Reclaims its Dominance

Written on
April 25th 2013
Author
Adotas

ADOTAS — With its smooth touch screen and mobile opti­mized browser, iPhone became the pre­ferred smart­phone for surf­ing the web soon after its launch, and remained that way until the mid­dle of 2010 when Android phones sur­passed iPhones. How­ever, since being offered on the Ver­i­zon net­work in Feb­ru­ary 2011, the ... more...

AdSafe Announces 15x Business Volume Growth in the U.K., E.U. Expansion

Written on
March 19th 2012
Author
Brian LaRue

ADOTAS – Today, brand protection and ad engagement measuring company AdSafe Media announced the extent of its European presence: According to a statement from the company, the volume of its business increased 15 times over in the U.K. in 2011, and it’s partnered with U.K. and E.U. ad networks and ... more...

UK Commission: ‘Unprotected’ Tweets Fair Game for Republishing

Written on
February 8th 2011
Author
Gavin Dunaway

ADOTAS – Think before you tweet, especially if you could be made a target of the merciless UK press. How merciless are they? There’s actually a UK Press Complaints Commission, which just ruled against a government official complaining that a British newspaper republished her “unprotected” tweets. Department of Transport’s Sarah Baskerville was ... more...

Let Them Eat Steak! The Company Launches Stateside

Written on
March 13th 2008
Author
Sarah Novotny

ADOTAS – Steak, an interactive media agency based in the UK recently announced its US launch, naming its first clients, the fashion brand French Connection, the luxury lingerie brand Myla and the mobile-based community FunkySexyCool. Steak’s growth has been guided by its board, which includes advertising and media experts such as ... more...

mobilePeople Launches Liquid Advertising Suite

Written on
February 18th 2008
Author
Sarah Novotny

ADOTAS – mobilePeople, a local mobile search provider in the U.K. has announced the introduction of its liquid Advertising Suite. The solutions offers contextually and geographically targeted mobile advertising. The liquid Advertising Suite includes the liquid Ad Server, the liquid Adsite Builder and liquid SMS Links. This is integrated with ... more...

Online UK Shoppers Reject Advertising

Written on
November 26th 2007
Author
VNU

Online shoppers are not taken in by online advertising, and are turning to customer reviews, forums and blogs to help shape their decisions.New research by More Computers found that 66 per cent of UK online shoppers are most influenced by the opinions of fellow customers.   Features like video reviews have ... more...

Budweiser Takes Over YouTube UK

Written on
April 5th 2007
Author
Sarah Novotny

St. Louis-based brewer Anheuser-Busch has taken over YouTube’s UK site and the official site of the “lad’s mag” FHM in an online campaign to encourage young Brits to use its virtual currency, Bud Bucks. Anheuser-Busch’s Budweiser brand is aimed at young men between the ages of 18 and 24 (18 being ... more...

MIVA Locks PPC Agreement with Conde Nast Interactive UK

Written on
March 29th 2007
Author
Sarah Novotny

MIVA today announced a new pay-per-click content deal with the UK division of Condé Nast Interactive, edging out the likes of Yahoo! Search Marketing and PPC mainstay Google in locking the agreement. As a result, all 12 UK Conde Nast websites will be serviced by MIVA, which will provide PPC ads ... more...