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Let Them Eat Steak! The Company Launches Stateside

Written on
March 13th 2008
Author
Editor

ADOTAS - Steak, an interactive media agency based in the UK recently announced its US launch, naming its first clients, the fashion brand French Connection, the luxury lingerie brand Myla and the mobile-based community FunkySexyCool. Steak’s growth has been guided by its board, which includes advertising and media experts such as [...] more...

mobilePeople Launches Liquid Advertising Suite

Written on
February 18th 2008
Author
Editor

ADOTAS - mobilePeople, a local mobile search provider in the U.K. has announced the introduction of its liquid Advertising Suite. The solutions offers contextually and geographically targeted mobile advertising. The liquid Advertising Suite includes the liquid Ad Server, the liquid Adsite Builder and liquid SMS Links. This is integrated with [...] more...

Online UK Shoppers Reject Advertising

Written on
November 26th 2007
Author
VNU

Online shoppers are not taken in by online advertising, and are turning to customer reviews, forums and blogs to help shape their decisions.New research by More Computers found that 66 per cent of UK online shoppers are most influenced by the opinions of fellow customers.   Features like video reviews have [...] more...

Budweiser Takes Over YouTube UK

Written on
April 5th 2007
Author
Editor

St. Louis-based brewer Anheuser-Busch has taken over YouTube’s UK site and the official site of the “lad’s mag” FHM in an online campaign to encourage young Brits to use its virtual currency, Bud Bucks. Anheuser-Busch’s Budweiser brand is aimed at young men between the ages of 18 and 24 (18 being [...] more...

MIVA Locks PPC Agreement with Conde Nast Interactive UK

Written on
March 29th 2007
Author
Editor

MIVA today announced a new pay-per-click content deal with the UK division of Condé Nast Interactive, edging out the likes of Yahoo! Search Marketing and PPC mainstay Google in locking the agreement. As a result, all 12 UK Conde Nast websites will be serviced by MIVA, which will provide PPC ads [...] more...

BBC Dodges Online Ad Decision

Written on
February 23rd 2007
Author
Editor

The BBC Trust has pushed back the decision on how to use online advertising on the BBC website after receiving criticism from journalist and publisher trade groups and its own employees, who fear that online advertising could increase online competition and erode the public news organization’s credibility. Late last year, the [...] more...

BBC Asked to Scrap Online Advertising Plan

Written on
February 19th 2007
Author
Editor

Two media trade groups, the National Union Journalists and the British Internet Publishers’ Alliance, have asked the BBC to scrap plans to place advertising on the BBC home page. The BBC announced that it was examining the possibility of funding the non-UK version of BBC.co.uk through online banner advertising in March [...] more...

Will UK Advertising Usurp? Industry Experts Dispute and Concede to Online Ad Power Across the Pond

Written on
February 14th 2007
Author
Regine Zamor

Just before New Year’s 2007, the New York Times ran an article on the future of online advertising—more specifically, the future of such advertising in Britain. Optimistic in scope, the NYT talked to media buying agencies who claimed web advertising in the UK accounted for 14% of the country’s [...] more...

Thousands Flock to Jesus’ Home Page in British MySpace Campaign

Written on
February 7th 2007
Author
Editor

“Where will you find him?”, asks the advertisement showing the face of Jesus formed by the leftover foam in an empty beer glass. It’s part of a campaign that debuted in December by the Churches Advertising Network (CAN), an agency that serves local Christian denominations in England and runs promotional [...] more...

Lycos UK Launches ROO-Powered Online Video

Written on
January 3rd 2007
Author
Editor

Internet portal Lycos UK has announced the launch of the new Lycos TV online video service. When Lycos launches their own original video content, it will appear on the Lycos TV page alongside the news, music, movies, travel and sports-related video currently provided by the ROO online broadcasting B2B service. The [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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