ADOTAS – With display ad interaction rates at an all-time low, advertisers are facing growing pressure to explore new ways to get noticed. There’s the obvious trend toward audience targeting and RTB to boost campaign effectiveness, but at some point you have to ask yourself whether traditional display formats can [...] more...
ADOTAS – For many, it’s difficult to know how excited to be about online video these days. On one hand, online video ad spend is expected to top $4bn this year (growing at a greater than 40% clip year-over-year). On the other, even with that level of growth, the dollars spent [...] more...
Cross-platform media strategy is rising through the ranks to create new ways of engaging with audiences. This is what I do for a living, and love it, but I can understand why it’s a huge headache and often times, a sunk cost or “experiment.” Often times, the core strategy is [...] more...
- Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013 AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global [...] more »
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013 ADOTAS — Once upon a time, and not so long [...] more »
- Adotas Poll: Cookies Dominate on Desktop June 17th 2013 ADOTAS — In last week’s Voter Booth, we asked our [...] more »
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013 ADOTAS — After months of speculation, Facebook has finally announced [...] more »
- Can Programmatic Buying Save Traditional Media? June 14th 2013 ADOTAS — Netflix, Hulu, YouTube, Pandora, Spotify … these services [...] more »
- WATCH: 7 Days of Creative Inspiration from Cannes Lion June 14th 2013 ADOTAS — Cannes Lions is underway. The International Festival of [...] more »
- VIDEO: Be On Integrates Emotion Measurement Platform Into Branded Video Campaigns June 14th 2013 LONDON, June 14, 2013 (ADOTAS) — Be On, AOL’s global [...] more »
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
- Can Programmatic Buying Save Traditional Media? June 14th 2013
- WATCH: 7 Days of Creative Inspiration from Cannes Lion June 14th 2013
- Lost in Translation: Bridging the Chasm Between ‘Search Engine’ and ‘Marketing’ Through Entity Ads June 13th 2013
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- Amit Goswami: Success of display programmatic IO is built on matured interoperable audience targeting standard. It wont
- Tom: Great infographic! Informative and fun.
- The Pageview Industrial Complex - Marketing Talent Inc - Marketing Talent Inc: [...] eye-tracking advertising test to date has demonstrated that consumers have developed a keen “banner
- clypd discusses challenges with cross-channel attribution | clypd: [...] Conversion Attribution In Cross-Channel Marketing: Giving Credit Where Credit Is Due [...]