u-s-news-and-world-report



Is The Move to Mobile a Race to the Bottom for Publishers?

Written on
February 14th 2013
Author
Richard L. Tso

For advertisers and publishers, the lifetime value of a customer (LTV) has been crushed by the introduction of digital. The spiraling decline of print has led to a drastic decrease in the number of subscription-based revenues for publishers, who rely heavily on this dependable revenue stream to partially cover high ... more...

End of An Era: Newsweek Says Farewell to Print

Written on
December 26th 2012
Author
Richard L. Tso

Two years ago, Newsweek merged with The Daily Beast with high hopes that the partnership would reinvigorate the brand and bring it into the digital era. With a global economy that now demands lightning quick publishing cycles and new opportunities for advertisers, the merger came too little, too late. Faced with ... more...