Quick Hits: Google+ Hits 49 Million December Visitors, Trada Gets $9M in Funding, Predicting Iowa Via Twitter
ADOTAS – According to an Experian study, Google + saw 49 million visitors in December — a 55 percent increase from the previous month. While it’s impossible at this point to whether those numbers suggest substantially increased engagement on the network and how much is traffic from new users or [...] more...
Twitter Dumps Its PR Agency
ADOTAS – Aren’t you supposed to wait until after the holidays to make a move like this? Twitter has cut ties with Edelman, its PR agency, after but a brief working relationship, according to a report in Ad Age that cites an unnamed Edelman executive. Furthermore, it’s unclear right now [...] more...
What Twitter’s New Brand Pages Mean for Marketers
DIGITAS - Yesterday’s unveling of Twitter’s new brand pages clearly has parallels to similar pages at the other major social networks, but the new feature has its own distinct qualities, both in design and in functionality. It’s likely the look and feel with change in coming months, but for now, [...] more...
Make Sense of Paid Social Media and Grow Your Audience
ADOTAS – Just when you think you’ve figured it out, someone changes the rules. You could probably say this for just about every online marketing tactic and medium out there. Social media, and in particular paid social media, definitely gets complicated in this way. Facebook and Twitter offer more ways [...] more...
Quick Hits: Twitter’s Ad Clientele Grows by 50 Percent, Sony Drops Ericsson, More
According to Twitter’s chief revenue officer, Adam Bain, Twitter’s advertising client base has grown by a full 50 percent since the spring, up from around 1,600 to around 2,400. Bain revealed the stats during a Business Insider IGNITION conference today. Those numbers (and the fact that a one-day promoted trending [...] more...
Quick Hits: Mashable Awards, Pre-Order the Android 4.0 Smartphone, More
• Mashable has announced the nominees for this year’s Mashable Awards, and voting is open now for the year’s best smartphone, mobile game, new gadget and mobile app, and also most innovative mobile app. If you want to vote, do so by Dec. 16. • Twitter and the Japanese social network [...] more...
Just What Is Social Media Integration?
ADOTAS – It has become ever-more apparent in recent months, with the launch of Google’s own social network and the epic battle that it inaugurated among all the major platforms, that social media has become an important part of our daily lives. It’s where we connect with peers, business and [...] more...
Socialbakers Has New Ingredient With SocialRSS Acquisition
ADOTAS – On the heels of its acquisition of social analytics service Checkfacebook.com, Socialbakers has purchased SocialRSS, the most popular RSS reader application on Facebook. SocialRSS is a pretty literal name — the tool allows both Facebook users and brands to add RSS feeds from sites across the Internet to their walls, [...] more...
Got Funds? LocalReponse Checks $5 Million Into the Bank
ADOTAS – Check-in based targeter LocalResponse, which we profiled back in May, has garnered $5 million in additional equity financing from new investors Cava Capital, Vodafone Ventures, Advancit Capital, and Progress Ventures, as well as existing investors Metamorphic Ventures, Extreme Venture Partners, FF Ventures, Acadia Woods Partners. Jim Pallotta and more. The funding will [...] more...
BrightEdge Assembles Triad of Signals for S3′s Cross-Channel Brand Optimization
ADOTAS – A little more than a year after its launch, SEO management platform BrightEdge is rebranding itself as something quite bigger with the release of the S3 platform, which pulls together site, search and social data for multi-channel brand optimization and marketing. “Optimizing the signal stream,” is the tagline from BrightEdge, which began incorporating [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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