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CivicScience Report on Social Media: Who’s using which platform–and how it’s used

Written on
January 6th 2016
Author
Adotas

Beyond Facebook: Profiling Active Users of Next-Tier Social Media to Drive Smarter Marketing–a Q4 2015 Report from CivicScience. With nearly 80% of U.S. adults now using Facebook, its ability to reach large numbers of consumers across demographic, socio-economic, and geographic lines makes it a must-have advertising vehicle, akin to television or ... more...

Instagram Blows the Doors Off Twitter

Written on
September 23rd 2015
Author
Adotas

Instagram, headed by CEO Kevin Systrom (pictured left), was bought by Facebook in 2012 for $1 billion. It now has more than 400 million users–100 million of them signing up in the past nine months. Twitter has just 316 million monthly active users and we bet it wishes it had ... more...

Dig These Digital Developments: From Brews to News

Written on
August 7th 2015
Author
Adotas

Big Boost for Video Ads with Content That Touches People Heineken‘s Twitter videos–#SubwaySymphony–has been engaged with 1.1 million times on the social site. The engagement rate hit 14%–way, way up from the brand’s previous benchmark of 5%. More Money Going to Digital Standard Media Index–they track 80% of the largest US ... more...

Predicted: By 2017, Instagram mobile ad revenue will hit $2.81 billion

Written on
July 28th 2015
Author
Adotas

“Now that Instagram is opening up, there is a lot of pent-up demand. The rollout of new features over the next several months means that by the end of 2015, Instagram will have a host of new ad products for advertisers large and small. In particular, Instagram advertisers will be ... more...

Is Your Funnel Half-Full or Half-Empty?

Written on
February 25th 2015
Author
Matt Voda

2014 ushered in massive changes to the marketing landscape. With the launch of advertising on Tumblr and Snapchat, promoted Pinterest pins, Twitter’s “buy” button, and Apple Pay, to name just a sampling, we as marketers have more ways than ever to connect with consumers at every stage of the purchase ... more...

Twitter Ruffles Own Feathers With Speculated New Auto-Play Video Ad Product

Written on
January 12th 2015
Author
Adotas

Twitter is gearing up to introduce a new video ad product, according to Ad Age earlier this week. It’s no secret that advertisers love Facebook’s auto-playing video ads as well as YouTube’s pay-for-plays platform that allows higher engagement with consumers. Not on to get lost in the flock, Twitter’s potential to ... more...

How to Use Search Data to Turbocharge Twitter Ads

Written on
January 1st 2015
Author
Brenda Ton

Did you know there are 2.1 billion searches on Twitter every day?  Millions of people use Twitter search to stay informed of the latest news and trends. Because Twitter is a key search site, using keyword data to target campaigns on Twitter Ads is the best way to drive engagement ... more...

Twitter Makes E-Commerce More Social With Announcement of Twitter Offers

Written on
November 25th 2014
Author
Adotas

In a blog post earlier today, Twitter announced that it will be dipping its toe in the e-commerce pool with the announcement of Twitter Offers. The update comes on the heels of the social media company acquiring payments infrastructure company CardSpring last July. “Over the past year, we’ve thought a lot ... more...

Twitter Stock Drops After Less Than Stellar Third Quarter Earnings Report

Written on
October 28th 2014
Author
Adotas

Yesterday Twitter released its third quarter earnings report and though revenue was up by 114% and its user base jumped by 13 million, it wasn’t enough to swoon investors. The company’s stock fell by 11% in after-hours trading following the earnings release. “We had another very strong financial quarter” said Dick ... more...

Four Reasons for Brands to Grab an Ice Bucket

Written on
October 6th 2014
Author
Peter Friedman

If there was any doubt that creative social media campaigns could effectively move people to action and funnel attention and donations toward a good cause, the incredible success of the ALS Association’s Ice Bucket Challenge erased it. For social media practitioners who support brands, it’s a great reminder that by turning ... more...