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Predicted: By 2017, Instagram mobile ad revenue will hit $2.81 billion

Written on
July 28th 2015
Author
Adotas

“Now that Instagram is opening up, there is a lot of pent-up demand. The rollout of new features over the next several months means that by the end of 2015, Instagram will have a host of new ad products for advertisers large and small. In particular, Instagram advertisers will be ... more...

Is Your Funnel Half-Full or Half-Empty?

Written on
February 25th 2015
Author
Matt Voda

2014 ushered in massive changes to the marketing landscape. With the launch of advertising on Tumblr and Snapchat, promoted Pinterest pins, Twitter’s “buy” button, and Apple Pay, to name just a sampling, we as marketers have more ways than ever to connect with consumers at every stage of the purchase ... more...

Twitter Ruffles Own Feathers With Speculated New Auto-Play Video Ad Product

Written on
January 12th 2015
Author
Adotas

Twitter is gearing up to introduce a new video ad product, according to Ad Age earlier this week. It’s no secret that advertisers love Facebook’s auto-playing video ads as well as YouTube’s pay-for-plays platform that allows higher engagement with consumers. Not on to get lost in the flock, Twitter’s potential to ... more...

How to Use Search Data to Turbocharge Twitter Ads

Written on
January 1st 2015
Author
Brenda Ton

Did you know there are 2.1 billion searches on Twitter every day?  Millions of people use Twitter search to stay informed of the latest news and trends. Because Twitter is a key search site, using keyword data to target campaigns on Twitter Ads is the best way to drive engagement ... more...

Twitter Makes E-Commerce More Social With Announcement of Twitter Offers

Written on
November 25th 2014
Author
Adotas

In a blog post earlier today, Twitter announced that it will be dipping its toe in the e-commerce pool with the announcement of Twitter Offers. The update comes on the heels of the social media company acquiring payments infrastructure company CardSpring last July. “Over the past year, we’ve thought a lot ... more...

Twitter Stock Drops After Less Than Stellar Third Quarter Earnings Report

Written on
October 28th 2014
Author
Adotas

Yesterday Twitter released its third quarter earnings report and though revenue was up by 114% and its user base jumped by 13 million, it wasn’t enough to swoon investors. The company’s stock fell by 11% in after-hours trading following the earnings release. “We had another very strong financial quarter” said Dick ... more...

Four Reasons for Brands to Grab an Ice Bucket

Written on
October 6th 2014
Author
Peter Friedman

If there was any doubt that creative social media campaigns could effectively move people to action and funnel attention and donations toward a good cause, the incredible success of the ALS Association’s Ice Bucket Challenge erased it. For social media practitioners who support brands, it’s a great reminder that by turning ... more...

Social Commerce for Retailers: Helpful or Hindrance?

Written on
September 19th 2014
Author
Brad Lawless

Following Facebook’s lead, Twitter joined the instant gratification bandwagon and announced its own “Buy Now” button. Social media drives commerce, but brands struggle to tie that connection back to brick-and-mortar stores. Earlier this year, Amazon took a major step toward monetizing it’s social following with #amazoncart. Target and Nordstrom followed suit ... more...

Multi-Screen Ad Unit by YuMe Powers Applebee’s Unified Video Campaign

Written on
August 1st 2014
Author
Richard L. Tso

YuMe, a digital video brand advertising technology company has just launched Ngage, an interactive ad unit that easily embeds interactive content around video ads. One of their premier customers Applebee’s used the Ngage ad unit to promote its “Flavors of Southwest” campaign with some pretty promising results – the campaign ... more...

3 Social Engagement Myths & Why You Shouldn’t Believe Them

Written on
July 3rd 2014
Author
Lance Neuhauser

ADOTAS – Social ROI is being measured incorrectly. The metrics used to represent the impact of social don’t represent the true value that it provides for your brand. I see three main myths tripping up marketers who are looking to add value to their social efforts. Let’s look closer Myth #1: ... more...