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3 Social Engagement Myths & Why You Shouldn’t Believe Them

Written on
July 3rd 2014
Author
Lance Neuhauser

ADOTAS – Social ROI is being measured incorrectly. The metrics used to represent the impact of social don’t represent the true value that it provides for your brand. I see three main myths tripping up marketers who are looking to add value to their social efforts. Let’s look closer Myth #1: ... more...

How to Reach Your Programmatic Media-Buying Goals Across All Channels

Written on
June 26th 2014
Author
Bill Guild

ADOTAS (4th of 5 parts) – Marketers and media planners who run programmatic campaigns across multiple channels may experience what I call the “non-transferable” pain point. When good display advertising performance does not transfer over to mobile, or mobile to video, there is an addressable reason for this. Either the ... more...

Epoxy Raises $6.5 Million In Series A Funding

Written on
June 24th 2014
Author
Press Release

LOS ANGELES, June 24, 2014 (ADOTAS) – Epoxy, a vanguard technology company at the intersection of video and social media, announced today that Upfront Ventures and Time Warner Investments led a $6.5 million Series A financing round. Previous investors include Bertelsmann Digital Media Investments, Advancit Capital, Greycroft Partners and Robert ... more...

If You’re Not Mobile First, You’re Last

Written on
June 20th 2014
Author
James Lamberti

ADOTAS – In the last few months, the concept of “mobile first” has been coming up in more and more industry conversations and appearing on a growing number of event agendas. Just last month, the IAB reported that mobile ad spend hit a record high of $7.1 billion in 2013; ... more...

ATTENTION Launches Social Marketing Practice for Regulated Industries

Written on
June 19th 2014
Author
Press Release

New York, June 19, 2014 (ADOTAS) – Major hurdles for regulated industries looking to communicate with consumers via social media can now be overcome. Attention, a full-service social media marketing agency within the kbs+ family has launched Reg-SM, specializing in compliance, governance and communication in the use of social and mobile ... more...

Twitter Earns High Marks, But Nearly 70% of Websites Are Deemed ‘Untrustworthy’

Written on
June 11th 2014
Author
Richard L. Tso

ADOTAS – We are a connected world. Whether we like it or not, the Internet fuels businesses around the globe with lightning fast payment processing, the availability and convenience of cloud-based software and daily communications through email, instant message and social media. With so many businesses today reliant on Web-based ... more...

Today’s Burning Question: Reaction to Twitter’s Native Ad Move

Written on
June 9th 2014
Author
Mike Daly

ADOTAS — Today, we asked our panel of ad industry experts the following Burning Question: “What are your thoughts on Twitter’s $50 million acquisition of Namo Media?” Here’s how they responded: “If we’re learning anything at all in the digital ad world here in mid-2014 it’s that Native advertising is an approach that ... more...

How to Reach the Right Audience via User-Generated Visual Content

Written on
June 2nd 2014
Author
Adrian Moxley

ADOTAS – Visual content on the web is on the rise. High-speed Internet is pretty much ubiquitous these days, and it’s allowed us to access high-quality images and video online like never before. Consumers turn to the internet for engaging, visual content. For example, look at the popularity of Ellen ... more...

LiquidM Launches Native Ad Creator to Monetize Popular Mobile Content

Written on
June 2nd 2014
Author
Press Release

SAN FRANCISCO, June 2, 2014 (ADOTAS) – LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today launched its Native Ad Creator to help mobile developers and advertisers create beautifully designed native ads that blend naturally with existing, popular mobile content. The Native Ad Creator allows developers to design and customize native ... more...

Can Selfies Earn You Cash? Strengthen Brands? Save the World?

Written on
June 2nd 2014
Author
Richard L. Tso

ADOTAS – The ubiquitous selfie had made its way into our daily social feeds, but why do people have the urge to snap pictures of themselves and share them with the world? While there are differing opinions as to why people embrace (or shudder at) this social phenomenon, brands and ... more...