tweets



RIP, CTR: Advertising Has Changed, So Should Our Metrics

Written on
December 27th 2013
Author
Richard L. Tso

EDITOR’S NOTE: This article, originally published on January 14, 2013, placed at No. 9 in our 20 most popular articles of the year. ADOTAS – Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but ... more...

Nikki’s Picks To Click: Local Mobile, Minddrive, Online Education

Written on
June 11th 2013
Author
Nikki Frammartino

ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Every day is a new opportunity to take bigger steps and make bigger impressions. “Local is focal,” explains Business Insider as local mobile marketing ... more...

Six Seconds to Say It All: Vine as an Emerging Marketing Tool

Written on
March 5th 2013
Author
Craig Elimeliah

Non-linear communication has taken foothold among the more traditional short forms of communicating online. It has quickly become the go-to way to share a moment. But with the proliferation of sharing and hacking, platforms like Vine and Snapchat are quickly becoming the most desirable media to communicate across. Quick phone calls, ... more...