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Six Seconds to Say It All: Vine as an Emerging Marketing Tool

Written on
March 5th 2013
Author
Craig Elimeliah

Non-linear communication has taken foothold among the more traditional short forms of communicating online. It has quickly become the go-to way to share a moment. But with the proliferation of sharing and hacking, platforms like Vine and Snapchat are quickly becoming the most desirable media to communicate across. Quick phone calls, [...] more...

RIP, CTR: Advertising Has Changed, So Should Our Metrics

Written on
January 14th 2013
Author
Richard L. Tso

Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but don’t actually mean much to the business anymore. Impressions are still an industry standard, with CPMs used as a way to quantify the ad [...] more...



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Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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