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Unruly Assesses the First 100 Days of Vine
NEW YORK & LONDON, May 9, 2013 (ADOTAS) – Five Vine videos are shared on Twitter every second. That’s according to new research released today by video technology company Unruly into the sharing patterns surrounding Twitter’s popular new mobile video app, which this week celebrated its 100-day birthday. Using data collected from Unruly’s [...] more...
The Undiscovered Value of The Social Inbox
ADOTAS — Online advertising spend is expected to reach $62 billion by 2016, according to a recent eMarketer study. Yet, if you asked GM’s former CMO, Joel Ewanick, the true effectiveness of digital advertising options like Facebook are highly questionable. Just last year, Ewanik pulled GM’s $10,000,000 advertising spend on [...] more...
Brands Want Your Undivided Attention: Social TV vs. Second Screen
ADOTAS – At CES earlier this year, Social TV emerged on the scene as the seemingly perfect union of television and social media. The concept of people communicating while watching video content is nothing new, but major strides in technology have enabled the integration of online conversations, built into the [...] more...
Tweet, Spin & Listen: Introducing Twitter’s #Music App
ADOTAS – Is Twitter entering into the music game? Sources are tweeting “yes” and the Twitter Music App for iOS will be launching soon to compete with some heavy-hitters in the social music space like Spotify, Pandora, Rdio and even iTunes. Last Friday, at the start of Coachella, Twitter created [...] more...
Is There Such a Thing as Non-Permission Marketing?
Really, does anybody force you to watch TV, listen to radio, or read magazines? Aren’t you, by those very acts, accepting the ads that come with mass media? Isn’t that how it works? You get your content for free (or discounted) and in exchange, advertisers are granted your permission to grab [...] more...
PR Daily: 5 Social Media Tricks to Steal from Coke and Dell
Via PR Daily: Gather round, children, for a tale of two tweets at Coca-Cola. The first message noted that the darksome beverage was on sale at local grocers. The second stated, “When you open a Coke, 12,607 bubbles are born. Happy birthday, bubbles!” Which was more successful? No, not the news of a [...] more...
Winners and Losers: The Grammys on Twitter
What were the most buzzed about Grammy moments from last night? To figure it out, Whispr Group, a social media intelligence agency (Spotify is among its clients), looked at all publicly available Grammy tweets posted on February 10, 2013 – spanning nominees, performances, red carpet looks, memorable moments, hashtags, etc. – and created a [...] more...
The Big Data Fallacy: Is Your Targeting Data Transsexual?
Brands, agencies and trading desks now have access to mounds of targeting and performance data to fuel advertising campaigns, and can pretty accurately track paid media that results in impressions, CTR and engagement. Big data and the rise of new marketing algorithms are giving advertisers insight into virtually every aspect [...] more...
Social Study: 45% of Viewers Will Research Brands Based on Super Bowl Spots
Now that the Super Bowl is over, the real fun is just beginning as advertisers scramble to measure the impact of ad campaigns and commercials that premiered during the game. While Twitter and Instagram have released social trend data about the uptick of social sharing and hashtag usage during the [...] more...
Technology Drives Super Bowl XLVII Advertising Trends
Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As two [...] more...
Spotlight
Technology Drives Super Bowl XLVII Advertising TrendsSpoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. [...] more...
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- From the Twitterverse: Gamers Hate On Xbox One May 21st 2013 ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment [...] more »
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013 ADOTAS – For brand managers and marketers, the Internet has [...] more »
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013 ADOTAS (via WordStream) — Here’s why I think Yahoo is [...] more »
- Study: Xbox Reveal Sparks More Social Buzz than Galaxy S4 and Facebook ‘Phone’ Combined May 21st 2013 ADOTAS — The new Xbox gaming console, which will be [...] more »
- Video: Xbox Reveal, 5/21/13 May 21st 2013 ADOTAS – Microsoft unveiled its next-generation Xbox today at a [...] more »
- Live Twitter Feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
- Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »
Features
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
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