tv_2.0
The Internet TV Ice-breaker: How the Islanders and the NHL are Scoring Big for Sports Marketing
It is no secret that sports and television go hand-in-hand. In recent decades, the combination has reshaped the entertainment and media landscape. From the first televised Super Bowl to the emergence of league-owned networks, sports have changed not only the very fabric of the television marketplace, but the [...] more...
Will CPA Stamp Out CPM on Television, Too?
As a follow up to the recent article written by Kiran Aditham entitled, “Will CPA Stamp Out CPM? Industry Pros Argue Why Per Action Makes a Better Impression,” it is interesting to note that CPA is also gaining ground in other advertising mediums such as television. While CPA [...] more...
AT&T Turns on Internet TV Service
AT&T, the largest telecom in the U.S. has announced the launch of AT&T Broadband TV, a television broadband service created in a partnership with mobile TV provider MobiTV. Broadband TV is a browser-based service that will enable users to view live TV on their home computers and on wireless broadband devices. [...] more...
Shanghai Media Group Pushes Chinese IPTV Service
The Shanghai Media Group (SMG) has begun promoting its Internet TV service called BesTV, after receiving additional licensing to distribute IPTV over landline networks owned by China Telecommunications Corp. BesTV COO Li Huaiyu expects the IPTV service to reach anywhere from 80,000 to 100,000 households by the end of this year, [...] more...
Top Euro Show Says Good Morning to Maven
Maven Networks today announced that GMTV, a top-rated morning TV show in Europe, has selected Maven Media System (MMS) to kickstart its broadband video initiatives. With a monthly viewership of 25 million in tow, GMTV will utilize Maven’s broadband video platform to power a professional-quality Internet TV channel for its popular [...] more...
Hyperbidder Opens Broadcast TV Division
Hyperbidder, an online service that lets bid on Web banner ad space, has announced the launch of its new TV Broadcast division. Hyperbidder’s online bidding system uses a proprietary ad auctioning system and tries to compete with other online ad vendors by offering better CPM’s. The company’s been planning for [...] more...
Interactive, Broadband Emmy Finalists Announced
According to Reuters, the Academy of Television Arts & Sciences has named the finalists for the 2005-06 Interactive Television Emmys, which recognizes television broadcast content distributed solely over broadband. The announcements, which were made by ATAS Interactive Media Peer Group co-governors Brian Seth Hurst and Marcelino Ford-Livene, include online leaders along [...] more...
Instant Media Offers Promoters Affiliate Marketing Program
Internet TV company Instant Media has launched an Affiliate Marketing Program as a way to reward website publishers that promote its software and content. When videocasters, paid search marketers, SEO specialists, content sites, and others join the pay-per-performance affiliate marketing program, they can earn revenue whenever they promote Instant Media [...] more...
Online Video Claims Victory: Why the Streaming Strategy Will Supersede TV
The MORE THINGS CHANGE… (…a bad news/good news story, and a brief examination of the burgeoning online video market.) The bad news first It is very difficult/impossible for brand advertisers to accurately measure engagement, abandonment rates, and consumer follow-up on television ads. Now the good news When video ads are shown on the Internet, they [...] more...
Lycos Integrates PermissionTV Platform to Elevate Site
ClickZ reveals that Lycos has signed on Internet television distribution platform PermissionTV as a technology provider for streaming video, progressive video downloads, and video advertising on its site. The addition of PermissionTV is a move to improve Lycos as a broadband audio and video entertainment destination. The platform allows Lycos [...] more...
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Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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