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Amazon.com: From Retail Powerhouse to Multimedia Monolith?

Written on
April 16th 2014
Author
Peter Koeppel

ADOTAS – Since its inception, Amazon.com has been known as one of the first highly successful, “big box” retailers online – and while it is still one of the “big boys,” times sure have changed. Fortunately, Amazon is taking steps to change with those times. With physical products like books, CDs ... more...

5 Tips for Improving Ad Engagement and Driving ROI

Written on
April 11th 2014
Author
Sid Bhatt

ADOTAS – Today’s consumers are multi-screen addicts. For example, they may begin a search on a smartphone, move to a desktop computer to gather more information and then finish the task on a tablet. According to a recent report by AdReaction, 41 percent of screen time is simultaneous usage of ... more...

Mobile Video: A Primetime Opportunity for Advertisers

Written on
April 10th 2014
Author
Anthony Iacovone

ADOTAS – The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels equal to those of PCs. This is due to better devices, faster networks, and affordable data plans, which enable people to consume video content on the go.  Yankee also predicts ... more...

Cross-Screen Engagement: 3 Things Every Marketer Needs to Know

Written on
April 1st 2014
Author
George Burciaga

ADOTAS – Mobile has firmly established itself as an essential part of just about every marketing mix. However, while mobile represents an important piece of the marketing pie, it’s essential to remember that not everyone is fully on board with mobile yet. Just under half of all Americans still don’t ... more...

Study Uncovers Greater Brand Loyalty Among U.S. Millennials

Written on
March 18th 2014
Author
AdotasWire

NEW YORK, March 18, 2014 (ADOTAS) – Adroit Digital today announced the results of a comprehensive study of how 2,000 U.S. Millennials (consumers between the ages of 18 and 33) view brands and their thoughts on brand loyalty. The findings revealed how their brand choices are influenced and what matters ... more...

Native Advertising: Coming Soon to a TV Near You

Written on
February 25th 2014
Author
Richard L. Tso

ADOTAS – The entire ad ecosystem is in a state of flux. As traditional broadcast outlets and publishers struggle to create high-quality content and programming to capture viewing audiences and the dollars of brand sponsors, many are looking towards the promise of native as the next step in advertising. The ... more...

Extreme Reach Completes Acquisition of DG’s TV Advertising Business for $485 Million

Written on
February 10th 2014
Author
Mike Daly

NEEDHAM, Mass., February 10, 2014 (ADOTAS) – Extreme Reach, Inc., the leading video platform for integrated TV, online and mobile video advertising, announced today that it has completed its acquisition of the TV business of Digital Generation, Inc. (DG, NASDAQ: DGIT) for $485 million in cash. The combined company has revenues of ... more...

Blurred Lines: Combining the First and Second Screens

Written on
February 5th 2014
Author
Robert Derow

ADOTAS – Television has long dominated the world of consumer advertising. That dominance has resulted in every other screen – computer, smartphone or tablet – fighting to be recognized as the second screen. Thanks to the proliferation of new devices, the second screen has emerged as a significant element in ... more...

Ready to Knock TV Off its Pedestal? Join the Club

Written on
February 5th 2014
Author
Ashwin Navin

ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever, but they aren’t letting anyone else in. The guests are comfortable because they’ve ... more...

Big Game, Big Data, Big Opportunity

Written on
January 29th 2014
Author
Patrick Marrinan

ADOTAS – Every year, the Super Bowl showcases the top two NFL teams and determines bragging rights for the season. But as compelling as the latest matchup is, it’s not the only game in town. The Super Bowl is a championship of sorts for advertisers too: It’s the one time ... more...