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In The Big Leagues: AT&T Seeks DirecTV Merger to Decrease Costs, Compete with Google

Written on
June 26th 2014
Author
Peter Koeppel

ADOTAS – As you likely know by now, AT&T has reached an agreement with DirecTV to purchase the satellite content provider for a deal valued at $67.1 billion. Pending FCC, shareholder and local government approval, the deal would help AT&T make its mark on the video and TV business as ... more...

ICYMI: Google I/O Keynote Video

Written on
June 25th 2014
Author
Mike Daly

ADOTAS – At its annual I/O developer conference, Google basically announced that Android platforms either are or will be available on your smartphone, tablet, TV, Chromebook, car, face and wrist. If you prefer the longer version, here is the keynote — all 2:30 of it, including the Rube Goldberg thingamajiggy that ... more...

Viggle Platform Launches with Point-Earning on the Web

Written on
June 6th 2014
Author
Press Release

NEW YORK, June 6, 2014 (ADOTAS) – Viggle Inc. (NASDAQ:VGGL) (“Viggle”), the entertainment marketing and rewards platform, today announced the expansion of its platform integration which allows point-earning on the web. Now consumers can earn Viggle points for watching video content at Wetpaint.com, a leading digital destination and social publishing ... more...

YuMe Releases First-Of-Its-Kind Reach Calculator Based On Nielsen Research

Written on
June 2nd 2014
Author
Press Release

REDWOOD CITY, Calif., June 2, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, today released the first-of-its kind interactive Reach Calculator based on US results of its multi-national research with Nielsen on multi-screen reach and brand impact. The fully functional tool computes unduplicated reach ... more...

Social Media Advertising: Why Pay to Be Disliked?

Written on
May 29th 2014
Author
Dave Hawley

ADOTAS – Over the last few weeks, we heard that Facebook organic reach is approaching zero while their paid ad business is booming. On April 23, Facebook reported revenue of $2.5 billion for the first quarter of 2014, up 72% over the previous year. Advertising accounted for $2.27 billion of Q1 revenue. Now, it ... more...

IAB: Viewers Prefer Original Digital Video to TV in News, Sports & Daytime

Written on
May 7th 2014
Author
Press Release

NEW YORK, May 7, 2014 (ADOTAS) – Americans are increasingly embracing original digital video, according to the “2014 Original Digital Video Study” from the Interactive Advertising Bureau (IAB), which finds that viewers of original digital programming prefer that type of content to news, sports and daytime programming on television, and ... more...

Twitter for Business Case Study: Domino’s UK’s #BigNightIn

Written on
May 1st 2014
Author
Sean ONeal

ADOTAS — The primary marketing spend for most brands is television. And why not? It has massive reach and its generally high production sight, sound and motion commercials are effective creating consumer interest and ultimately moving product. But what if brands could spend a relatively small amount of money to ... more...

Amazon.com: From Retail Powerhouse to Multimedia Monolith?

Written on
April 16th 2014
Author
Peter Koeppel

ADOTAS – Since its inception, Amazon.com has been known as one of the first highly successful, “big box” retailers online – and while it is still one of the “big boys,” times sure have changed. Fortunately, Amazon is taking steps to change with those times. With physical products like books, CDs ... more...

5 Tips for Improving Ad Engagement and Driving ROI

Written on
April 11th 2014
Author
Sid Bhatt

ADOTAS – Today’s consumers are multi-screen addicts. For example, they may begin a search on a smartphone, move to a desktop computer to gather more information and then finish the task on a tablet. According to a recent report by AdReaction, 41 percent of screen time is simultaneous usage of ... more...

Mobile Video: A Primetime Opportunity for Advertisers

Written on
April 10th 2014
Author
Anthony Iacovone

ADOTAS – The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels equal to those of PCs. This is due to better devices, faster networks, and affordable data plans, which enable people to consume video content on the go.  Yankee also predicts ... more...