tv-advertising



Innovid Becomes Roku’s First Interactive Video Solution–and Offers Infographic on TV’s Evolution

Written on
July 13th 2015
Author
Adotas

Below, an Innovid infographic details TV’s evolution in terms of the different screens, devices, consumption habits, providers, content types and opportunities that have emerged. Innovid is right in the thick of all of this with “TV” technology that works across screens, and having just signed an exclusive partnership with Roku ... more...

VideoNuez Summit Asks: Is ad spending a zero sum game with advertisers shifting from TV to video?

Written on
July 10th 2015
Author
Adotas

The leadoff session at the recent VideoNeuz Video Ad Summit addressed the question: Is ad spending a zero sum game with advertisers shifting spending from TV to video? Scott Ferber, Chairman and CEO of Videology, argued that in fact the opposite is happening and made a case for convergence of ... more...

Simulmedia Extends “Better Business Outcomes” Guarantee To Digital Ads

Written on
April 16th 2015
Author
Adotas

Since early March, Simulmedia has guaranteed marketers and agencies a higher Return on Ad Spend (ROAS) against any advertiser’s designated target business outcome as compared to their concurrent TV advertising base campaign. Today during the company’s PeopleFront, a forum to discuss what data-driven, people-centric advertising means for the future of ... more...

Crossing the Channel Part 2: TV & Online Video

Written on
February 17th 2015
Author
Katrin Ribant

In our first “Crossing the Channel” article, we broke down the complexity of the Display ecosystem. Now we’ll look into the channels of video and television. More precisely, we’ll take a nuanced look at how marketers can design ways to measure performance across video and TV that includes other relevant ... more...

Mega Collision of 15 Monster Trends in 2015

Written on
January 21st 2015
Author
Naseem Javed

No matter what your position, location, size of your operation, the following 15 trends starts to collide and open up amazing and instant opportunities for you. And yet, if you are not fully prepared to recognize and adjust accordingly, they will bite you like a big great white shark in ... more...

The Future of TV Is Programmatic: Audience And Automation

Written on
December 10th 2014
Author
Bruce Dilger

Programmatic TV is new and evolving quickly. While recognizing the traditional model of television has served audiences well for more than half a century, times are changing and automation is the key to better targeting and scale. It’s all about audience modeling and the improved automation to make programmatic TV possible. ... more...

New GfK Study Shows Digital Media Players Enhance And Detract From Traditional TV Advertising

Written on
December 1st 2014
Author
Adotas

While digital media players clearly enable use of streaming video and other platforms that enhance viewer control, new GfK research suggests that they may actually provide a net gain for traditional TV viewing. The report, “Digital Media Players 2014,” shows that 19% of TV viewers now ... more...

wywy Closes Acquisition of Second Screen Networks

Written on
June 25th 2014
Author
Press Release

NEW YORK, June 25, 2014 (ADOTAS) – wywy (www.wywy.com), a Germany-based cross-screen advertising and real time TV-ad tracking company, has completed the acquisition and integration of Second Screen Networks, a New York-based social TV company that allows TV broadcast ads to sync in real time with mobile devices and websites.  As part of ... more...

Videology: Over 90% of Video Advertisers Buy in a Reserved, TV-Like Fashion

Written on
June 4th 2014
Author
Press Release

NEW YORK,June 4, 2014 (ADOTAS) — Videology – one of the world’s largest video advertising platforms – today released its 1st-quarter 2014 findings on the video advertising market in the United States, which shows the vast majority of advertisers are buying their online video ads the same way they do ... more...

Act Your Age: Why Online Video Buying Should Not Be Like TV

Written on
May 13th 2014
Author
Tyler Greer

ADOTAS – The recent arrival of Nielsen Online Campaign Ratings (OCR) tracking across digital video is steering digital video down a path that more strongly reflects TV buying models. How publishers and networks respond will be interesting. Sure, taking traditional gross rating point (GRP) thinking into the online realm demonstrates ... more...