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TV Advertising’s Future: A Long Paddle Upstream

Written on
October 9th 2008
Author
Timothy Hawthorne

ADOTAS EXCLUSIVE — Any time an innovative advertiser, technology company or programmer announces a new interactive TV initiative, our trade press gets giddy. If it doesn’t breathlessly proclaim that “the future of advertising is here,” it chronicles the campaign’s plans in rich detail. There are four reasons that drive this [...] more...



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