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Video: TV Spot for Facebook Home

Written on
April 8th 2013
Author
Mike Daly

ADOTAS – Facebook is apparently going all in with its Home suite of mobile apps. In addition to the press conference staged by the social media juggernaut last week, Mark Zuckerberg and Co. have taken to yet another screen – TV – in their quest to dominate our smartphones [...] more...

Larissa’s Picks to Click: Brands to Up TV Ante by $2B, WWE Socialmania, Instagram ‘Ads’

Written on
April 4th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. I feel old.  Registering for my last semester of classes yesterday was bittersweet.  Can I go back to kindergarten? While print ads are [...] more...

Attention Advertisers: Connected TVs Are Ready for Prime Time

Written on
December 5th 2012
Author
Jeff Siegel

For more than a century, the humble telephone was a cool yet simple device enabling one person to communicate with another. Then something happened. The phone got smart and became an indispensable tool of modern life, serving an infinite number of purposes. Now it’s television’s turn to get smart. By connecting [...] more...

TV Advertising’s Future: A Long Paddle Upstream

Written on
October 9th 2008
Author
Timothy Hawthorne

ADOTAS EXCLUSIVE — Any time an innovative advertiser, technology company or programmer announces a new interactive TV initiative, our trade press gets giddy. If it doesn’t breathlessly proclaim that “the future of advertising is here,” it chronicles the campaign’s plans in rich detail. There are four reasons that drive this [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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