tv-advertising



wywy Closes Acquisition of Second Screen Networks

Written on
June 25th 2014
Author
Press Release

NEW YORK, June 25, 2014 (ADOTAS) – wywy (www.wywy.com), a Germany-based cross-screen advertising and real time TV-ad tracking company, has completed the acquisition and integration of Second Screen Networks, a New York-based social TV company that allows TV broadcast ads to sync in real time with mobile devices and websites.  As part of ... more...

Videology: Over 90% of Video Advertisers Buy in a Reserved, TV-Like Fashion

Written on
June 4th 2014
Author
Press Release

NEW YORK,June 4, 2014 (ADOTAS) — Videology – one of the world’s largest video advertising platforms – today released its 1st-quarter 2014 findings on the video advertising market in the United States, which shows the vast majority of advertisers are buying their online video ads the same way they do ... more...

Act Your Age: Why Online Video Buying Should Not Be Like TV

Written on
May 13th 2014
Author
Tyler Greer

ADOTAS – The recent arrival of Nielsen Online Campaign Ratings (OCR) tracking across digital video is steering digital video down a path that more strongly reflects TV buying models. How publishers and networks respond will be interesting. Sure, taking traditional gross rating point (GRP) thinking into the online realm demonstrates ... more...

Alternative Screens: Putting TV Advertising on the Spot

Written on
April 29th 2014
Author
David Leider

ADOTAS – Like the high school prom queen 20 years later, the television screen is beginning to lose its glow for viewers, as younger, more appealing screens divert their attention. Although TV ad spending is still rising, the number of people TV is reaching is trending toward flat or declining. ... more...

IAB Survey: Original Digital Video On Track To Be As Important As TV

Written on
April 28th 2014
Author
Press Release

NEW YORK, April 28, 2014 ADOTAS) – The vast majority of brand marketers and advertising agency executives expect original digital video programming to become as important to their businesses as television advertising within the next three to five years, with the bulk of that increased internet spending migrating from television ... more...

IAB’s Digital NewFronts 2014 Kicks off Today in Manhattan

Written on
April 28th 2014
Author
Richard L. Tso

ADOTAS – Ad dollars are flowing downstream from television to online digital video and brands are clearly embracing the trend. Forrester reported that video ad spend surpassed $3.6 billion in the U.S. alone last year, with 68% of online adults across the country having watched some form of online video ... more...

Is Measurement Killing Ad Growth?

Written on
April 22nd 2014
Author
Travis Hockersmith

ADOTAS – Trailblazing. That’s what advertising and advertisers are known for. Creativity and risk-taking can bring you many places in the ad industry. So why, when it comes to placing those ads on emerging digital platforms versus traditional TV, does trailblazing take a back seat? The answer: measurement. Measurement needs to ... more...

IAB: 2013 Internet Ad Revenues Soar to Record $42.8 Billion, Surpass Broadcast TV for the First Time

Written on
April 10th 2014
Author
Press Release

NEW YORK, April 10, 2014 (ADOTAS) — U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full year, exceeding broadcast television advertising* revenues ($40.1 billion), for the first time ever. This momentous figure marks an ... more...

OPINION: Viewability Challenges Remain for Moving TV Dollars to Digital

Written on
April 2nd 2014
Author
Sean Wagner

ADOTAS — On Monday,  the Media Ratings Council (MRC) announced that their advisory against buying media on “viewability” has been lifted. According to much of the subsequent industry discussion, the largest obstacles have been removed for brand advertisers moving TV dollars to digital. Now that advertisers can tell whether an ... more...

Big-Budget TV Ads Alone Aren’t Enough: Use Programmatic to Tell Your Brand Story

Written on
March 12th 2014
Author
Dario Diament

ADOTAS – Super Bowl Sunday is a unique day in the U.S. Tens of millions will tune in to watch the big game, though according to research firm Lab42, 39% prefer the commercials over the game vs. 29% who prefer the football. The Super Bowl is the advertising industry’s equivalent ... more...