tv-ad-spend



Larissa’s Picks to Click: Brands to Up TV Ante by $2B, WWE Socialmania, Instagram ‘Ads’

Written on
April 4th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. I feel old.  Registering for my last semester of classes yesterday was bittersweet.  Can I go back to kindergarten? While print ads are ... more...

Today’​s Burning Question: Super Bowl Ad Spend (TV vs. Online)

Written on
January 31st 2013
Author
Mike Daly

Earlier this week via email, we asked industry leaders: Is a significant portion of Super Bowl ad dollars shifting from TV to online this year? Here are the responses. “I wouldn’t say a significant portion is shifting from TV to online. However, I will say that the investments in online advertising during ... more...

Online Not Cutting Into TV Ad Share

Written on
March 29th 2011
Author
Gavin Dunaway

ADOTAS – While online ad spend will show the most promising growth over the next few years, eMarketer estimates that rise will not be at the expense of TV ad spend — looks like online efforts are going to keep sinking their teeth into print ad share from newspapers, magazines and ... more...