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For B2B Marketers, the Future is Behind the Firewall
ADOTAS — Much of the attention of the digital marketing community seems to be focused on RTB and the endless debate about its effectiveness for advertisers, ad tech companies and publishers. While this tired RTB discussion self-perpetuates, a much more interesting and potentially disruptive movement is taking root. Marketers are now looking [...] more...
AFAIK: Wollf Olins, InMobi, Synthesio, Integral Ad Science
ADOTAS — Here are some midweek news items of note: GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! Angela Kyle (pictured) joins Wolff Olins this month as head of new business development for the US. In this role, she will help the firm uncover opportunities to partner with ambitious [...] more...
Larissa’s Picks to Click: Foursquare Data, Ad Costs, Facebook Home’s New Ad
ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. You know it’s spring when: You enjoy a nice weekend outside and your face is the only part of you to [...] more...
Holiday Infographic: The Divide Between Consumers & Marketers
Mobile, social and cloud have created a massive disruption in the way brands and consumers interact, and there is now a large disconnect in what marketers consider to be high-value engagement tools and how consumers actually interact and engage with brands. Social media especially has added layers of complexity and [...] more...
How to Succeed as a Woman in Ad Tech
According to a study released last month by Harvard Business School and the Interactive Advertising Bureau (IAB), the ad-supported Internet contributed to 5.1 million jobs in the U.S. and $530 billion to the US economy in 2011. The release of this information was timely, as the topic of job creation [...] more...
From the Business Insider Mobile Advertising Conference: RTB in Premium Mobile Inventory
ADOTAS – ADOTAS went to the Business Insider Mobile Advertising Conference yesterday as a media partner, and while there were plenty of cool talks about the confluence of commerce and content, mobile gaming, the particular mobile habits of millennials and a host of other issues, one discussion that caught our [...] more...
eXelate Data and Turn Platform Meld, Promising More and Faster Decisions
ADOTAS – Data management and marketing company eXelate has integrated its data into audience insights provider Turn‘s audience platform, the two companies jointly announced today. With Turn boasting nearly 700 million anonymous user profiles on hand and over 30 billion ad-targeting decisions made per day, and with eXelate claiming to [...] more...
Quick Hits: AdReady Employs Collective Insights, Turn Adds Video Capabilities
ADOTAS – At its partner summit today, DSP AdReady introduced Collective Insights, aimed at improving the effectiveness of smaller-budgeted client campaigns that don’t have the spend to ramp up an exchange’s optimization algorithm. Instead, Collective Insights aggregates insight from numerous small campaigns as well as dynamic third-party data to assemble a solid buy [...] more...
Tags Are ‘Outdated’: BrightTag Announces Partners for Server-to-Server Data Flow System
ADOTAS – A slew of impressive third-party ad tech firms — including Interclick, Aggregate Knowledge, Turn, Marin Software, DataXu, Adometry and [x+1] for starters — have signed up as partners for BrightTag’s ONE platform, a service layer between websites and third parties that removes the data transfer process from the browser and onto a server-to-server connection. “We [...] more...
Quick Hits: IAB Takes Over OpenRTB, LinkedIn Gives Company Pages Status Updates
ADOTAS – In a power struggle for the ages, the Interaactive Advertising Bureau has wrested control of the OpenRTB consortium from the hands of founding members DataXu, MediaMath, Turn, Admeld, PubMatic and the Rubicon Project…. What? The member organizations voluntarily handed over leadership of the project to develop industry standards for real-time [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013 ADOTAS — It’s no secret that mobile commerce is on [...] more »
- Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’ June 18th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for [...] more »
- Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising June 18th 2013 NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential [...] more »
- Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013 AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global [...] more »
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013 ADOTAS — Once upon a time, and not so long [...] more »
- Adotas Poll: Cookies Dominate on Desktop June 17th 2013 ADOTAS — In last week’s Voter Booth, we asked our [...] more »
Features
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
- Can Programmatic Buying Save Traditional Media? June 14th 2013
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