tumri
Collective Acquires Tumri and Its Dynamic Creative
ADOTAS – The last independent holdout from the dynamic creative space has found itself a home at a bigger ad tech firm. Tumri has been acquired by digital and video ad services company Collective, which powers the AMP exchange and platform for publishers. Tumri was looking like the perpetual bachelor of [...] more...
Media Mixers: TRAFFIQ Hosts Spring Fling
ADOTAS – Thanks to TRAFFIQ for last night’s spring data fling, held at Lucy’s Cantina Royale. Partners included Lotame, Peer39, Media6Degrees, Bizo, OwnerIQ, Tumri, Aperture and VisualDNA. The crowd was a vibrant mixture of online advertising insiders, with seasoned pros mingling alongside fresh new talent. Lucky participants chowed down on delicious [...] more...
AppNexus and Tumri Merge RTB and Dynamic Creative
ADOTAS – It was only a matter of time before dynamic creative and real-time bidding stopped flirting and finally hopped in the sack. Tumri and AppNexus have got it on to build a “creative plus media bidding” feature for users of AppNexus’ RTB platform. AppNexus’ integration with Tumri Ensemble will allow ad [...] more...
Answers Served: Magnetic Attracts Tumri for Dynamic Retargeting
ADOTAS – They seem like such an ideal match: retargeters attract visitors back to sites they’ve recently viewed while dynamic creative companies customize display for each user. So why aren’t these crazy kids hooking up left and right? Well, they kinda are — a few weeks after launching Retailer Retargeting with [...] more...
Attention Shoppers: Tumri Teams Up With [X+1] for Retailer Retargeting
ADOTAS – Since releasing the real-time mighty morphin’ AdPods in 2007, Tumri has been at the forefront of the dynamic creative revolution. This year alone the company introduced four new ad solutions as well as campaign analytics. Right before the holiday season, Tumri has partnered with DSP [X+1] to deliver the [...] more...
Tumri Cranks Up the Dynamics for Insight
ADOTAS – With all the players in the space such as platforms, agencies and networks — and that’s before you start trying to decipher acronyms such as CPM and RTB — sometimes we forget at heart that digital advertising is a dialogue, a conversation, says Calvin Lui, president and CEO [...] more...
It’s the Engagement, Stupid
ADOTAS – Throughout the online marketing industry, the buzz is growing about the “next generation of display.” Here are a few themes you might hear passing the water cooler on the way to the CMO’s office this afternoon: Data: it’s all about picking the right audience Efficiency: buying and optimizing media is [...] more...
Teracent Acquisition Validates Dynamic Display
ADOTAS – While Black Friday in-store sales have been dragging for the last few years, comScore points out that online sales jumped by 11% this last Friday over the year before, hitting $595 million. comScore predicts Cyber Monday (today) online sales could top $900 million. Every year the threat of [...] more...
Tumri secures $15 million in funding
ADOTAS — The rich media advertising company has been on a roll and has just added over $15 million in new capital. The Tumri investment includes over $10 million in equity from Time Warner Investments and existing investors Accel Partners, Shasta Ventures and Tenaya Capital, as well as $5 million in debt [...] more...
Yahoo, Tumri, Teracent partner for Smart Ads program
ADOTAS — Yahoo has unveiled a new partner program that incorporates third-party advertising technologies. According to Yahoo, which is partnering with Tumri and Teracent, the Smart Ads program will offer “an open and unmatched solution for reaching consumers with customized messages.” The campaigns use ad-optimization technology to create a “near-limitless variety” [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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