truste



TubeMogul Launches Comprehensive Video Ad Viewability Reporting, Issues White Paper

Written on
January 23rd 2014
Author
Press Release

EMERYVILLE, Calif., January 23, 2014 (ADOTAS) – TubeMogul announced the global rollout of viewability reporting integrated within the TubeMogul dashboard today, empowering marketers with data on where their video ads are seen and the tools needed to reduce the number of ads that are never seen by a viewer. TubeMogul ... more...

Online Trust Alliance Finds Data Breaches Spiked to Record Level in 2013

Written on
January 22nd 2014
Author
Press Release

SEATTLE, January 22, 2014 (ADOTAS) – The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, user empowerment and innovation, today recommended a series of best practices to help prevent online data breaches and other exploits, in collaboration with high-profile brands including American Greetings Interactive, AVG, Microsoft, Publishers Clearing ... more...

New eXelate Data Optimization Service Creates More Effective Smart Data Pools

Written on
April 5th 2013
Author
Press Release

The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 (ADOTAS) – Better data accuracy generates up to a 1.8X lift in on-target campaign performance due to a recent data refinement process developed by eXelate, the smart data company that powers smarter digital marketing ... more...

AdMobius Certified by TRUSTe for Mobile Privacy Best Practices

Written on
December 12th 2012
Author
Press Release

SAN MATEO, CALIF. (December 11, 2012) – AdMobius, the first mobile Audience Management Platform, announced today that it is has been awarded the TRUSTed Data Collection Certification and will employ TRUSTed Mobile Ads, which demonstrates its commitment to consumer privacy protection. By working together with TRUSTe, AdMobius ensures compliance with ... more...

Securing Consumer Trust and the Countdown to DNT

Written on
December 12th 2012
Author
Chris Babel

While some may not like it, the countdown is on for Do Not Track (DNT). But even as the clock ticks, a heated debate continues. Businesses fear that DNT will cut their revenues by reducing customer engagement on their sites and restricting innovation. Consumer advocates worry about the loss of personal ... more...

TRUSTe and Millennial Media Partner on Data Privacy Management For Leading Mobile Advertising Platform

Written on
December 6th 2012
Author
Press Release

SAN FRANCISCO (December 6, 2012) – TRUSTe, the leading data privacy management solutions provider, and Millennial Media (NYSE: MM), the leading independent mobile advertising and data platform, today announced a worldwide partnership to deliver data privacy management across Millennial’s global platform. Under terms of the agreement, Millennial will standardize on TRUSTed ... more...

Nexage Launches Nexage Connect to Accelerate and Simplify the Mobile Advertising Market

Written on
November 6th 2012
Author
Press Release

BOSTON (November 5, 2012) – Nexage, the leading mobile advertising exchange, today announced the launch of Nexage Connect. Nexage Connect integrates advanced advertising solutions, provided through a growing ecosystem of partners, using scalable and flexible APIs within the Nexage Exchange. Nexage Connect accelerates and simplifies the adoption and growth of ... more...

TRUSTe Privacy Index Series: 91 Percent Worry About Online Privacy

Written on
June 26th 2012
Author
Brian LaRue

ADOTAS – According to the latest edition of TRUSTe‘s quarterly Privacy Index Series, 91 percent of U.S. online adults worry to some degree about their privacy online, a figure consistent with a stats from the previous quarter, while 53 percent said they “don’t completely trust completely trust companies with their ... more...

TRUSTe’s New Mobile Privacy Management Solution Explained

Written on
April 5th 2012
Author
Brian LaRue

ADOTAS – Online privacy management company TRUSTe announced a new mobile privacy solution, “TRUSTed Mobile Ads” — using the Trusted Preference Identifier (TPID) device identification system, which users can opt out or in of being targeted ads by ad networks in both apps and the mobile web — at the ... more...

Maintaining the Momentum and Credibility of OBA Compliance and Self-Regulation

Written on
November 2nd 2011
Author
Chris Babel

ADOTAS – The most pressing compliance issue facing the online advertising industry today is ad privacy — how to communicate targeting practices to consumers and offer opt-out choices, thereby increasing ad relevancy and benefiting consumers, advertisers and publishers. It has been about a year since an industry coalition, consisting of the ... more...