trust



Survey: Facebook is the Most Trusted Review Platform Over Pinterest, Youtube and Twitter

Written on
December 9th 2013
Author
Press Release

NEW YORK, December 9, 2013 (ADOTAS) — A new survey of 10,337 people who are active in social media found that when it comes to product and service recommendations, Facebook was the most trusted platform; over two-thirds (68%) say they trust Facebook over Pinterest (56%), YouTube (51%) and Twitter ... more...

Nobody Trusts Nobody — Not Even Peers

Written on
February 12th 2010
Author
Gavin Dunaway

ADOTAS – Some time ago, the phrase “It’s true because I read it on the Internet!” became a punchline. The great thing about the Internet is that it supplies the world with a seemingly endless supply of information. Unfortunately, it also supplies us with a seemingly endless supply of misinformation. The ... more...

Building Trust through Blogs

Written on
August 20th 2009
Author
Daniel Assouline

ADOTAS — One of the most powerful ways to gain customer trust is to position yourself as an industry leader. What’s the best way to do this? Give away your best tips and proactively address customer problems before they happen. Sounds crazy? From your perspective, it may seem as though you ... more...

Can trust turn into online advertising dollars?

Written on
July 9th 2009
Author
Edward Barrera

ADOTAS — If it did, advertisers would be putting more money toward social networks, blogs and sites that have product reviews. According to the latest numbers in Nielsen, recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising. Ninety percent or consumers surveyed noted ... more...

Twitter marketing, direct mail and affiliate linking defended

Written on
May 22nd 2009
Author
Edward Barrera

ADOTAS — Some of the reader comments on this past week’s news. Email sails as direct mail fails Bruce Biegel: “Since when is email revenue up to $12BB? Have seen alot of numbers in the past on email but never close to this? Also since email arguably does not work well for marketing acquisition, ... more...