trueffect

Trueffect, nGage Labs Bring First-Party Targeting to Mobile Advertising

Written on: June 5th 2014
Author: Press Release

SCOTTSDALE, Arizona, and WESTMINSTER, Col., Jun 5, 2014 (ADOTAS) – nGage Labs, the cutting-edge innovator focused on providing personalized mobile customer engagement solutions and Trueffect, the leading first-party targeting and measurement platform for large performance advertisers, today announced a new partnership that will combine the benefits of individual consumer real-time personalization with ... more...

Today’s Burning Question: Firefox to Block Third-Party Cookies By Default

Written on: December 30th 2013
Author: Mike Daly

EDITOR’S NOTE: This article, originally published on February 26, 2013, placed at No. 7 in our 20 most popular articles of the year. ADOTAS – Today, we asked our panel of industry experts: “What will be the implications of Mozilla’s intention to block third-party cookies by default in Firefox 22?” Here’s ... more...

AFAIK: Hawthorne Direct, Scripted.com, Adroit Digital, BrainShark, Softchoice, Yesmail, TruEffect

Written on: June 4th 2013
Author: Adotas

ADOTAS – Today’s email yields the following bulletpoint-worthy information: Hawthorne Direct, a full-service brand response advertising agency, has promoted Jessica Hawthorne-Castro (pictured) to Chief Operating Officer. The announcement was made today by Tim Hawthorne, Chairman/CEO and Founder of Hawthorne Direct. Representing the “next generation” of brand marketing experts, Hawthorne-Castro, Tim Hawthorne’s daughter, ... more...

Today’s Burning Question: Reaction to AOL’s Marketplace Announcement

Written on: April 12th 2013
Author: Mike Daly

ADOTAS – Today we asked our roster of thought leaders the following Burning Question: “What is your reaction the announcement that AOL is launching its own SSP, Marketplace?” Here’s how they responded (check back for further updates). “While efficiency is a wonderful goal, if you measure success in advertising on the basis of ... more...

The New Firefox Cookie Policy: Winners, Losers and Implications

Written on: February 26th 2013
Author: Will Clayton

We’ve watched with interest as Jonathan Mayer and the Firefox team introduced functionality that stands to make Firefox treat cookies more like Safari does. It appears that within a few releases the No. 3 web browser will, by default, reject third-party cookies. But what does that really mean? First-party cookies ... more...

Industry Leaders Offer Predictions for 2013 (Part 8)

Written on: January 2nd 2013
Author: Adotas

1 2 3 4 5 6 7 8 9 10 Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression. While new technologies and platforms will emerge, use of video will continue to ... more...

Welcome Aboard: New Hires from Rocket Fuel, dunnhumby, More

Written on: July 6th 2012
Author: Brian LaRue

ADOTAS – In spite of the fact that we haven’t seen so many automatic “out of office” reply emails in months (not a surprise, with a federal holiday falling conveniently at the midpoint of the week), there are some companies out there that have made some high-level hires this week ... more...

Internap & TruEffect Join Forces

Written on: March 13th 2008
Author: Sarah Novotny

ADOTAS – Internap Network Services Corporation, a provider of end-to-end online business solutions, recently announced that online advertising technology provider TruEffect has adopted Internap’s Performance IP and data center collocation services to serve ads through its DirectServe solution. According to The Yankee Group, an industry analysis firm, online advertising will more ... more...

The Birth Of DirectServe And A New Era

Written on: January 29th 2008
Author: Sarah Novotny

TruEffect, a provider of next generation advertising technology, today announced the launch of DirectServe, a patent-pending solution that allows interactive advertisers and agencies to deliver campaigns from their own web domain. DirectServe removes the limitations of a third party without depleting any of the benefits, and encourages the relationship between the ... more...

TruEffect Takes Cookies Out Of The Jar

Written on: October 17th 2007
Author: Sarah Novotny

TruEffect, a provider of next generation advertising technology has introduced two new solutions today that focus on the challenges facing interactive advertisers. SafeServe offers the benefits of third-party ad serving without the use of third-party cookies, therefore downsizing the concerns over consumer privacy. TruAdvertiser.xls is the first enterprise ad serving platform ... more...