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Today’s Burning Question: Reaction to AOL’s Marketplace Announcement
ADOTAS – Today we asked our roster of thought leaders the following Burning Question: “What is your reaction the announcement that AOL is launching its own SSP, Marketplace?” Here’s how they responded (check back for further updates). “While efficiency is a wonderful goal, if you measure success in advertising on the basis of [...] more...
Today’s Burning Question: Firefox to Block Third-Party Cookies By Default
Today, we asked our panel of industry experts: “What will be the implications of Mozilla’s intention to block third-party cookies by default in Firefox 22?” Here’s how they responded: “Blocking third-party cookies by default, without discretion, is the equivalent of using a sledgehammer when a ball-peen hammer would suffice. Privacy has [...] more...
The New Firefox Cookie Policy: Winners, Losers and Implications
We’ve watched with interest as Jonathan Mayer and the Firefox team introduced functionality that stands to make Firefox treat cookies more like Safari does. It appears that within a few releases the No. 3 web browser will, by default, reject third-party cookies. But what does that really mean? First-party cookies [...] more...
Industry Leaders Offer Predictions for 2013 (Part 8)
1 2 3 4 5 6 7 8 9 10 Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression. While new technologies and platforms will emerge, use of video will continue to [...] more...
Welcome Aboard: New Hires from Rocket Fuel, dunnhumby, More
ADOTAS – In spite of the fact that we haven’t seen so many automatic “out of office” reply emails in months (not a surprise, with a federal holiday falling conveniently at the midpoint of the week), there are some companies out there that have made some high-level hires this week [...] more...
Internap & TruEffect Join Forces
ADOTAS – Internap Network Services Corporation, a provider of end-to-end online business solutions, recently announced that online advertising technology provider TruEffect has adopted Internap’s Performance IP and data center collocation services to serve ads through its DirectServe solution. According to The Yankee Group, an industry analysis firm, online advertising will more [...] more...
The Birth Of DirectServe And A New Era
TruEffect, a provider of next generation advertising technology, today announced the launch of DirectServe, a patent-pending solution that allows interactive advertisers and agencies to deliver campaigns from their own web domain. DirectServe removes the limitations of a third party without depleting any of the benefits, and encourages the relationship between the [...] more...
TruEffect Takes Cookies Out Of The Jar
TruEffect, a provider of next generation advertising technology has introduced two new solutions today that focus on the challenges facing interactive advertisers. SafeServe offers the benefits of third-party ad serving without the use of third-party cookies, therefore downsizing the concerns over consumer privacy. TruAdvertiser.xls is the first enterprise ad serving platform [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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