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Internap & TruEffect Join Forces

Written on
March 13th 2008
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ADOTAS - Internap Network Services Corporation, a provider of end-to-end online business solutions, recently announced that online advertising technology provider TruEffect has adopted Internap’s Performance IP and data center collocation services to serve ads through its DirectServe solution. According to The Yankee Group, an industry analysis firm, online advertising will more [...] more...

The Birth Of DirectServe And A New Era

Written on
January 29th 2008
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TruEffect, a provider of next generation advertising technology, today announced the launch of DirectServe, a patent-pending solution that allows interactive advertisers and agencies to deliver campaigns from their own web domain. DirectServe removes the limitations of a third party without depleting any of the benefits, and encourages the relationship between the [...] more...

TruEffect Takes Cookies Out Of The Jar

Written on
October 17th 2007
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TruEffect, a provider of next generation advertising technology has introduced two new solutions today that focus on the challenges facing interactive advertisers. SafeServe offers the benefits of third-party ad serving without the use of third-party cookies, therefore downsizing the concerns over consumer privacy. TruAdvertiser.xls is the first enterprise ad serving platform [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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