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The Rise of Private Exchanges and the Future of Agency Trading Desks

Written on
April 9th 2014
Author
Richard L. Tso

ADOTAS – As old-school marketing tactics are quickly replaced by more nimble automated methods to deliver ads to audiences across the web, agencies are adopting in-house platforms to help them effectively manage and buy media at scale for the portfolio of brands they represent. If you’re considering partnering with a ... more...

Your Purchases for Sale: Amazon Enters Ring with RTB Advertising

Written on
December 19th 2012
Author
Richard L. Tso

Think about all of the information that the shopping giant Amazon.com has on you – your history of purchases, the friends you send gifts to, even your browsing habits and personal tastes for clothing, books, music, and food through its home grocery delivery service Amazon Fresh. While social networks like ... more...

Sparks Fly Over Agency Trading Desks at OMMA AdNets

Written on
July 22nd 2011
Author
Gavin Dunaway

ADOTAS – Lovers of drama and the ad tech space are in for a treat, as a panel from the OMMA AdNets conference transcended from being a snorefest in which the same talking heads make the same statements they make at every conference into a tension-filled debate over the role ... more...