tribal-fusion
Quick Hits: Cognitive Match and Adnetik Hook Up, NeverBlue Introduces Day-Parting
ADOTAS – Dynamic creative targeter Cognitive Match has partnered with AdNetik to bring its real-time dynamic creative solution to impression by impression buying on AdNetik’s Audience Investment Management platform. Last week Cognitive Match incorporated eXelate’s audience data into both its dynamic creative preparation and hybrid audience- and contextual-based targeting. • Lead-gen network [...] more...
Quick Hits: AOL Adds e-Commerce App to Ad Units and More
ADOTAS – Through its Pictela branch, AOL has introduced the “window shopper” e-commerce app for its premium format units, allowing ad viewers to “try it on,” so to speak. And what happens in the digital window stays in the digital window, as data from the user’s e-commerce experience is not collected [...] more...
Quick Hits: Big Fuel, OTA, MediaBank and More
ADOTAS – Social marketer Big Fuel has acquired marketing content developer Apex Exposure. All six employees are coming to Big Fuel, cofounders Ben Luntz and Josh Scheiner becoming group directors of the Distribution Group. Following the big Epsilon breach, the Online Trust Alliance reported that 84% of the Internet retail 100 have adopted email [...] more...
Tribal Fusion Demands Your Full Engagement
ADOTAS – I’ve definitely felt the LED screen tear at my corneas when my nose is nearly touching it because I’m trying to watch a teeny-tiny video — hey man, I really wanted to see those “Matrix” previews way back when. But watch a minuscule video ad the same way [...] more...
Web-to-Mobile Is Smoking for Greystripe and Tribal Fusion
ADOTAS – “Forget my two front teeth — all I want for Christmas is an iPhone!” Smart phones are likely high on many a wish list this holiday season, so for digital marketers a wise New Year’s resolution would be to get mobile campaigns going. The metrics keep speaking to their [...] more...
Industry news on hires, offerings, partnerships and finance
ADOTAS — BIA/Kelsey, Digitas, the Rubicon Project and Tribal Fusion all had news. The Rubicon Project, an online advertising infrastructure company, has added $9 million in venture funding bringing total financial investments to $42 million. The Series C funding round was lead by GE/NBCU’s Peacock Equity Fund with a $6 million [...] more...
Industry news on hirings, promotions, new offerings and one job opening
ADOTAS — Bizo, Tremor Media, New York Magazine online, eXelate, Tribal Fusion and the Goodway Group all had annoucements. Nymag.com, the online sibling of New York magazine, has launched two new blogs – sports commentary and analysis at “The Sports Section” and, going live Sept. 14, television musings at “Surf.” Tremor Media, [...] more...
Industry news on hirings and new offerings
ADOTAS — Tribal Fusion, Click Forensics, Vitrue, Look Smart and Nearby Now have made some annoucements. Vitrue, a social marketing company, has rolled out the Vitrue SRM (Social Relationship Manager), a web-based application suite that allows brands to more efficiently and effectively manage, schedule and automatically publish across Facebook and Twitter. [...] more...
Industry news on partnerships and hirings
ADOTAS — Turn, Tribal Fusion, GameStop, BT, Ribbit and Web Metro all had annoucments. BT has hired ex-Google executive Kevin Marks as Vice President of Web Services. Marks will be based in Mountain View at Ribbit – Silicon Valley’s First Phone Company. Before joining BT, Kevin Marks was Developer Advocate for [...] more...
Hiring Round Up: Lotame, Babelgum, Tribal Fusion
ADOTAS – Targeted advertising shop Lotame has appointed Adam Lehman as its COO. Most recently, he was co-founder, president and COO of GeniusRocket, an online service enabling brands to crowdsource viral marketing videos and other creative marketing content. Lehman was also previously a senior vice president at AOL where he [...] more...
-
Loading ...
Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
WordPress database error: [Table 'adotas.wp_adotas_categories' doesn't exist]
Select cat_ID from wp_adotas_categories where category_nicename='l-fusion'
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
- Rethinking the online advertising ecosystem: from a publisher’s viewpoint: [...] publishers. A snippet of the article is included below. To read the rest of
