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tribal-fusion

Hiring Round Up: Lotame, Babelgum, Tribal Fusion

Written on: November 3rd 2008
Author: Kathleen

ADOTAS – Targeted advertising shop Lotame has appointed Adam Lehman as its COO. Most recently, he was co-founder, president and COO of GeniusRocket, an online service enabling brands to crowdsource viral marketing videos and other creative marketing content. Lehman was also previously a senior vice president at AOL where he [...] more...

Tribal Fusion Vet To Helm 1020 Placecast

Written on: September 23rd 2008
Author: Kathleen

ADOTAS – Erstwhile Tribal Fusion VP Alistair Goodman has been named CEO of interactive media concern 1020 Placecast. “I think Tribal Fusion is a great company, but I had been there almost four years and it was time for me to do something new,” Goodman told ADOTAS. “I spoke with many [...] more...

Rosy Future Predicted for Small Ad Networks

Written on: March 14th 2008
Author: Editor

ADOTAS — Smaller ad networks have a unique opportunity to drum up extra revenue, according to media investment bankers, DeSilva+Phillips, who released released a white paper on the subject today. The paper analyzes the online advertising network business from an M&A perspective in light of Google’s $3.1 billion acquisition of DoubleClick. DeSilva+Phillips [...] more...

Custom Targeting With Tribal Fusion Service

Written on: August 29th 2007
Author: Editor

Tribal Fusion, an ad network under Exponential Interactive has announced the launch of Dynamic Ads. Dynamic Ads gives advertisers the ability to create customized messages using one creative to target users based on behavior, location, demographic and other profiling components. The company has reported an increase of up to 80% in [...] more...

Contextual Video Ads Becoming The New Black?

Written on: June 29th 2007
Author: Editor

Tribal Fusion, a division of Exponential, agreed to a partnership with Roo to develop a contextual application that will serve video and ads through interactive Web page text. The online broadcast company has said it has accumulated more than 18,000 clips of copyrighted content from film studios, record labels and news [...] more...

Bluelight Special on Ad Serving

Written on: June 20th 2007
Author: Editor

The ad inventory race is heating up with a new contender in the commoditized ad server market. While the scarcity of ad space continues to grow many players have raised the stakes of the game by offering free publisher based ad serving. This new approach has put pressure on ad [...] more...