tribal-fusion



Industry Veteran Rob Deichert To Oversee Criteo’s US Business Growth

Written on
November 13th 2013
Author
AdotasWire

NEW YORK, November 13, 2013 (ADOTAS) — Criteo (NASDAQ: CRTO), a leading global technology company that specializes in performance display advertising, today announced that Rob Deichert will take on the newly created role of Chief Operating Officer for North America. In this new role, Deichert will be responsible for working with ... more...

AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex

Written on
February 6th 2013
Author
Mike Daly

Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 ... more...

Quick Hits: Cognitive Match and Adnetik Hook Up, NeverBlue Introduces Day-Parting

Written on
October 26th 2011
Author
Gavin Dunaway

ADOTAS – Dynamic creative targeter Cognitive Match has partnered with AdNetik to bring its real-time dynamic creative solution to impression by impression buying on AdNetik’s Audience Investment Management platform. Last week Cognitive Match incorporated eXelate’s audience data into both its dynamic creative preparation and hybrid audience- and contextual-based targeting. • Lead-gen network ... more...

Quick Hits: AOL Adds e-Commerce App to Ad Units and More

Written on
September 21st 2011
Author
Gavin Dunaway

ADOTAS – Through its Pictela branch, AOL has introduced the “window shopper” e-commerce app for its premium format units, allowing ad viewers to “try it on,” so to speak. And what happens in the digital window stays in the digital window, as data from the user’s e-commerce experience is not collected ... more...

Quick Hits: Big Fuel, OTA, MediaBank and More

Written on
June 6th 2011
Author
Gavin Dunaway

ADOTAS – Social marketer Big Fuel has acquired marketing content developer Apex Exposure. All six employees are coming to Big Fuel, cofounders Ben Luntz and Josh Scheiner becoming group directors of the Distribution Group. Following the big Epsilon breach, the Online Trust Alliance reported that 84% of the Internet retail 100 have adopted email ... more...

Tribal Fusion Demands Your Full Engagement

Written on
December 23rd 2009
Author
Gavin Dunaway

ADOTAS – I’ve definitely felt the LED screen tear at my corneas when my nose is nearly touching it because I’m trying to watch a teeny-tiny video — hey man, I really wanted to see those “Matrix” previews way back when. But watch a minuscule video ad the same way ... more...

Web-to-Mobile Is Smoking for Greystripe and Tribal Fusion

Written on
December 18th 2009
Author
Gavin Dunaway

ADOTAS – “Forget my two front teeth — all I want for Christmas is an iPhone!” Smart phones are likely high on many a wish list this holiday season, so for digital marketers a wise New Year’s resolution would be to get mobile campaigns going. The metrics keep speaking to their ... more...

Industry news on hires, offerings, partnerships and finance

Written on
September 23rd 2009
Author
Edward Barrera

ADOTAS — BIA/Kelsey, Digitas, the Rubicon Project and Tribal Fusion all had news. The Rubicon Project, an online advertising infrastructure company, has added $9 million in venture funding bringing total financial investments to $42 million. The Series C funding round was lead by GE/NBCU’s Peacock Equity Fund with a $6 million ... more...

Industry news on hirings, promotions, new offerings and one job opening

Written on
September 9th 2009
Author
Edward Barrera

ADOTAS — Bizo, Tremor Media, New York Magazine online, eXelate, Tribal Fusion and the Goodway Group all had annoucements. Nymag.com, the online sibling of New York magazine, has launched two new blogs – sports commentary and analysis at “The Sports Section” and, going live Sept. 14, television musings at “Surf.” Tremor Media, ... more...

Industry news on hirings and new offerings

Written on
August 11th 2009
Author
Edward Barrera

ADOTAS — Tribal Fusion, Click Forensics, Vitrue, Look Smart and Nearby Now have made some annoucements. Vitrue, a social marketing company, has rolled out the Vitrue SRM (Social Relationship Manager), a web-based application suite that allows brands to more efficiently and effectively manage, schedule and automatically publish across Facebook and Twitter. ... more...