trends
StrongMail Marketing Survey: The Breakdown
DM CONFIDENTIAL – According to the “2012 Marketing Trends Survey” from StrongMail, conducted by Zoomerang, email marketing and social media are set to see the biggest budget increases by marketers in 2012. The survey was conducted from Nov. 16-29, and got responses from 939 business leaders regarding their planned marketing [...] more...
Interactive Advertising Bullish as Ad Market Hibernates
ADOTAS — Interactive advertising is a safe haven in the current economic storm: in 2009, 10% of all American advertising dollars will go online, according to a new report issued by eMarketer. Even with the Olympics and the presidential election the advertising market in general is doing poorly –sub-prime mortgages, credit [...] more...
Online Advertising To Face Growing Obstacles
Deloitte’s Technology, Media & Telecommunications (TMT) industry predicts that, in 2008, at least one technology innovation developed in an emerging market will become a disruptive force in Western economies. “Western companies understand the importance of innovating in emerging markets,” said John Hegel, co-chairman of the Deloitte Center for Edge Innovation. “They [...] more...
New Face Of Business Means New Face Of Marketing
Corbis’ CREATIVE IQ Trends have come out with two new studies recently that show that the face of business is dramatically shifting from that of the past thirty years. With increasing numbers of “extreme commuters” and “at-home offices,” the need for online services and the usage of natural resources is [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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