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Interactive Advertising Bullish as Ad Market Hibernates

Written on: March 31st 2008
Author: Editor

ADOTAS — Interactive advertising is a safe haven in the current economic storm: in 2009, 10% of all American advertising dollars will go online, according to a new report issued by eMarketer. Even with the Olympics and the presidential election the advertising market in general is doing poorly –sub-prime mortgages, credit [...] more...

Online Advertising To Face Growing Obstacles

Written on: January 25th 2008
Author: Alternative Media

Deloitte’s Technology, Media & Telecommunications (TMT) industry predicts that, in 2008, at least one technology innovation developed in an emerging market will become a disruptive force in Western economies. “Western companies understand the importance of innovating in emerging markets,” said John Hegel, co-chairman of the Deloitte Center for Edge Innovation. “They [...] more...

New Face Of Business Means New Face Of Marketing

Written on: October 23rd 2007
Author: Editor

Corbis’ CREATIVE IQ Trends have come out with two new studies recently that show that the face of business is dramatically shifting from that of the past thirty years. With increasing numbers of “extreme commuters” and “at-home offices,” the need for online services and the usage of natural resources is [...] more...