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Q&A with Tagboard CEO Josh Decker: Has the Industry Gone Hashtag Crazy?

Written on
October 29th 2013
Author
Richard L. Tso

ADOTAS — Marketers today are apparently very high on hashtags. This ubiquitous symbol made popular by Twitter has quickly become a staple in commercials and online campaigns as a way to inject a bit of social engagement into the mix. But while hashtag usage has hit an all-time high, are ... more...

See What’s Hot at SXSW with the SXSW Trendspotter

Written on
March 8th 2013
Author
Topsy

Over the past few years, following hashtags on Twitter has become the default way SXSW festivalgoers let each other know where they are, what’s happening and what’s hot.  This is also one of the top ways that brands, film producers and bands promote their presence at SXSW. The trouble is, with ... more...

The Birth of a Trend

Written on
December 18th 2012
Author
Trevor Davis

We’ve become a society that’s very well attuned to what’s “trending” at any particular moment. The rise of social media combined with simple analytical tools have made it possible to know, for example, when a Kardashian soars in the public consciousness, or when some other Internet meme (remember #winning?) is ... more...