tremor-media
Got Funds? $37 Million in Pocket, Tremor Ponders Acquisitions
ADOTAS – Well, well — look who just found themselves flush with even more funding. After previous rounds of $40 million and $18 million in 2010 and 2009 respectively, video ad network Tremor Media brought home another $37 million in funding, this round led by W Capital Partners. Total funding [...] more...
Video Uniques Down But Viewing Time Up
ADOTAS – Images of slack-jawed Americans staring at 13-inch laptops perched precariously on their potbellies are running through my head this morning. comScore’s just-released online video viewing numbers for December claim that 172 million U.S. internet users — or 84.6% — watched an average of 14.6 hours of online each [...] more...
Quick Hits: AdXpose APIs, Q Interactive’s Media-Buying Extension
ADOTAS – MPire, makers of advertising verification and optimization technology AdXpose, have introduces a series of APIs that allow ad agencies, networks, exchanges and demand-side platforms to integrate AdXpose campaign data and tools into existing technology platforms rather than separately use the AdXpose reporting portal. – Digital Agency Q Interactive has [...] more...
Online Vids Gobbled Up in December
ADOTAS – Brian Hjelm claimed that 2010 will be the year of video advertising as consumers increasingly digest video on their computers and mobile devices. The December 2009 numbers from comScore’s Video Metrix service are certainly backing up this claim, as U.S. Internet user watched 33.2 billion videos that month [...] more...
Industry Roundup
ADOTAS – Adchemy has brought in a flock of new executives: most recently the chief technology officer of Friendster, Chander Sarna has been named senior vice president of engineering; after leading marketing and product management at Siperian, Anurag Wadehra takes on the role of senior vice president of marketing and [...] more...
Online Vid Viewing Explodes in November
ADOTAS – Baskin Robbins may still have 31 flavors, but November 2009 boasted more than 31 billion online videos viewed in the U.S., according to comScore. I’m a bit more impressed by the latter. It was the biggest month ever for online video viewing, with more than 170 million unique U.S. [...] more...
Tremor Finds Fair Balance With Rx In-Stream
ADOTAS – The Food and Drug Administration’s fair balance requirement in pharmaceutical advertising seems simple in theory: an ad must equally represent a drug’s risks and benefits. In practice — especially in ever-developing world of online advertising including in-stream video and social media — it’s not nearly as straightforward. As a [...] more...
Industry news on hirings, promotions, new offerings and one job opening
ADOTAS — Bizo, Tremor Media, New York Magazine online, eXelate, Tribal Fusion and the Goodway Group all had annoucements. Nymag.com, the online sibling of New York magazine, has launched two new blogs – sports commentary and analysis at “The Sports Section” and, going live Sept. 14, television musings at “Surf.” Tremor Media, [...] more...
Industry news on hirings, promotions and finance
ADOTAS — Travel Ad Network, Tremor Media, Undertone Network and Media Horizons all had announcements recently. Tremor Media, an online video advertising network and provider of the market-leading Acudeo video monetization platform, announced that it has secured a strategic investment from SAP Ventures, a division of SAP AG. Six months ago, [...] more...
Industry news on departures, expansions and finance
ADOTAS — Connelly Partners, Mindfire, The Knot, Masher Media, and a belated Tremor Media annoucement in today’s wrapup. The Knot, a lifestage media company and owner of the wedding website, TheKnot.com, announced international expansion as the company enters into a technology and content licensing deal with Australia-based Independent Digital Media. The [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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