travel



Adgooroo Data Details Steep Rise in CPC Across Major Industry Categories

Written on
June 26th 2014
Author
Press Release

ADOTAS — Adgooroo, a leading provider of Search Marketing Intelligence that drives competitive advantage for Internet marketers, released new data today detailing a rise in Cost-Per-Click (CPC) on U.S. AdWords between the first quarters of 2012 and 2014. According to proprietary AdGooroo data, CPC on U.S AdWords has increased an average ... more...

LiquidM Adds New RTB Features to its Platform

Written on
April 28th 2014
Author
Press Release

SAN FRANCISCO, April 28, 2014 (ADOTAS) – LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today announced two new real-time bidding (RTB) features to combine RTB reach extension with more brand-safe, premium inventory. The new features – Brand Safe RTB and Effortless Supply Selection – allow brand-conscious media buyers to use advanced RTB ... more...

Rocketrip Lands $2.6 Million Series A Round

Written on
February 10th 2014
Author
Press Release

NEW YORK, February 10, 2014 (ADOTAS) – Rocketrip, the first commercially available platform to save companies money on travel expenses by rewarding employee cost-saving behavior, today announced that it has closed its first institutional round of funding. Canaan Partners led the $2.6 million Series A financing with participation from Genacast Ventures and others investors. Rocketrip has ... more...

Sojern Secures $10 Million in Series C Funding Led by Triangle Peak Partners

Written on
December 17th 2013
Author
Press Release

SAN FRANCISCO, December 17, 2013 (ADOTAS) — Sojern, the world’s leading traveler engagement platform, today announced that it has raised $10 million in Series C funding. Triangle Peak Partners led the round with the full participation of existing investors: Norwest Venture Partners, Trident Capital, Focus Ventures and Industry Ventures. Over the ... more...

Virgin Atlantic Travels with Affiliate Window for New Performance Marketing Launch

Written on
October 21st 2013
Author
Press Release

CRAWLEY, WEST SUSSEX, ENGLAND and BALTIMORE, MD, October 21, 2013 (ADOTAS) – Virgin Atlantic has launched a new affiliate marketing program in the US market with global performance network, Affiliate Window. Affiliate marketing is key focus for Virgin Atlantic’s digital strategy to help drive acquisition, increase long-haul bookings and expand ... more...

Blogshare: Why Tumblr Will Make Yahoo Billions

Written on
May 21st 2013
Author
Larry Kim

ADOTAS (via WordStream) — Here’s why I think Yahoo is smart to buy Tumblr for $1.1B: Display ads are way under-valued. We published research last year (research that google asked me to remove) showing display ads out-perform search ads in certain industries like travel and automotive, and are close behind in most ... more...

New eXelate Data Optimization Service Creates More Effective Smart Data Pools

Written on
April 5th 2013
Author
Press Release

The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 (ADOTAS) – Better data accuracy generates up to a 1.8X lift in on-target campaign performance due to a recent data refinement process developed by eXelate, the smart data company that powers smarter digital marketing ... more...

The AOL On Network and The Publishing Group of America to Form Strategic Partnership

Written on
April 4th 2013
Author
Press Release

Dual-Syndication Agreement Gives Publishing Group of America Access to The AOL On Network’s Massive Video Library and Distributes Original PGOA to New Audiences Around the Web NEW YORK, April 4, 2013 (ADOTAS) – AOL Inc. (NYSE: AOL) today announced a strategic partnership with the leading multimedia publisher Publishing Group of America (PGOA). ... more...

Infographic: Who Won SXSWi’s Visual Revolution?

Written on
March 18th 2013
Author
Mike Daly

Now that SXSWi is in the books, want to know who won the visual revolution at this year’s festival? For example, how many photos were shared? Did attendees prefer Instagram or Twitter? Look no further. Chute, a Y-combinator company that works with some of the world’s leading brands and ... more...

Performance Marketing: Mobile to Drive Record Revenues in 2013

Written on
February 13th 2013
Author
Chris Johnson

Performance marketing is setting the stage for a banner year in 2013. Expanding digital ad budgets and options, new screens and platforms, big data, and industry and technological convergence will all move the performance marketing industry forward at an unprecedented pace. New opportunities will open up and take shape, while ... more...