travel-ad-network
Welcome Aboard: GetJar’s Mork Moves to Google
After more than three rollercoaster years at GetJar, Chief Marketing Officer Patrick Mork has decided to move on to Google as marketing director for mobile applications starting the first week of September. Mork will remain at GetJar until August 19. ValueClick announced the opening of their newest office location in Atlanta, Georgia. The [...] more...
Quick Hits: Yahoo! en Español, Travel Ad Network, We Are Social! and more
ADOTAS – Yahoo! en Español recently launched a sports feature called “La Locura” sponsored by Corona Extra. Targeted at the U.S. Hispanic audience, “La Locura” offers an offbeat look at the “craziest and funniest” sporting moments of the week via a three-minute long video segment. The travel ad [...] more...
Travel Ad Network Flies Away With TravelMuse
ADOTAS – While it was once just another vertical ad network, the Travel Ad Network (TAN) is maturing into a real media company. The firm just boosted its owned and operated properties with the purchase of travel-planning website TravelMuse. Attracting about 100,000 uniques each month, TravelMuse’s specialty is reaching consumers early in the “travel [...] more...
Got Funds? $15 Million Lifts Travel Ad Network
ADOTAS – Travel Ad Network (TAN), a vertical media company focused on — you’ll never believe this — travel, left a Series C round of financing $15 million richer. StarVest Partners led the round, joining existing investors Rho Ventures and Village Ventures. The investment brings TAN’s fundraising total to $30 [...] more...
Industry news on hirings, promotions and finance
ADOTAS — Travel Ad Network, Tremor Media, Undertone Network and Media Horizons all had announcements recently. Tremor Media, an online video advertising network and provider of the market-leading Acudeo video monetization platform, announced that it has secured a strategic investment from SAP Ventures, a division of SAP AG. Six months ago, [...] more...
Travel Ad Network finds the right audience
ADOTAS — The Travel Ad Network’s audience in the United States has grown to 12 million and is 20 million worldwide – larger than TripAdvisor, Yahoo Travel, or AOL Travel. Recently, The Travel Ad Network passed Travelocity (the online travel agency – OTA) in reach becoming the first non-OTA to [...] more...
Hiring, promotions, location, partnerships and product news
ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital College Network, HopStop, Winstar Interactive Media, Travel Ad Network, Getfugu and the Rubicon Project had annoucements this past week. The Rubicon Project: Justin Thomas has been appointed as Director of UK Publisher Development with responsibility to strategically support publishers in the UK [...] more...
Travel Ad Network picks up former Tribune executive
ADOTAS — Travel Ad Network has hired Dana Hayes as chief revenue officer. The former Tribune Interactive sales executive wants to expand TAN’s advertiser pool to include brands in the auto and tech categories, according to ClickZ. Hayes was the first CEO of QuadrantOne, a newspaper site-centric ad network funded by [...] more...
ExplertFlyer, PlanetEye partner with Travel Ad Network
ADOTAS – ExpertFlyer and PlanetEye have joined the Travel Ad Network, which has a portfolio of more than 200 travel planning sites. ExpertFlyer gives access to the ever changing details of worldwide air travel information, making it easy to find class availability for over 400 airlines; award and upgrade availability for [...] more...
Travel Ad Network Unveils Mapvertising
ADOTAS – Vertical advertising network Travel Ad Network is teaming up with geo-contextual ad shop Lat49 to offer advertisers the the ability to deliver geo-contextually targeted display ads across a wide variety of online map sites. As the user zooms and pans through the map, relevant ads change to reflect [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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