transparency



How to Maintain Transparency & Communication with Your Programmatic Vendor

Written on
June 27th 2014
Author
Bill Guild

ADOTAS (Last of 5 parts) — Have you ever been in a situation in life where you were faced with data, information, a graph – you name it – and you felt utterly and overwhelmingly confused? This brings us to Pain Point 5 in our series, which involves a lack ... more...

Overcoming RTB’s Transparency Issues

Written on
June 12th 2014
Author
Fred Hsu

ADOTAS – As real-time bidding takes off, transparency is becoming a predominant issue among advertisers, and media sellers and buyers. The buying and selling happens instantaneously in – you guessed it – real-time, and because it is still relatively new, the rules of the road are still being defined. As ... more...

NAD Reviews Taboola’s Native Ad Widget, Recommends Clearer Disclosures

Written on
May 22nd 2014
Author
Press Release

NEW YORK, May 22, 2014 (ADOTAS) – The National Advertising Division has recommended that Taboola LCC, modify its native advertising “recommendation widget” to better assure that consumers understand that clicking on links provided by Taboola will take them to “sponsored content.” NAD is an investigative unit of the advertising industry’s system ... more...

‘Programmatic from Specific Media™’ Offers Guaranteed Viewability

Written on
February 5th 2014
Author
Press Release

IRVINE, Calif., February 5, 2014 (ADOTAS) – Specific Media, a leading global media company, has launched the advertising industry’s only multi-format, multi-screen programmatic solution that guarantees viewability. Powered by Vindico’s Adtricity® technology, “Programmatic from Specific Media™” directly addresses current media buying inefficiencies by enabling real-time bidding of advertising inventory based on quality ... more...

From OMMA RTB: Is Programmatic Making Good on the Transparency Promise?

Written on
November 21st 2013
Author
Richard L. Tso

ADOTAS — While the promise of real-time-bidding (RTB) is to automate and streamline the ad buying process, the industry knows it has a huge transparency problem. The OMMA RTB conference kicked off yesterday in Seattle to provide a deeper dive into the RTB process and the market landscape, and reveal ... more...

The New Data-Driven Advertiser: Seeking New Levels Of Transparency & Control

Written on
September 12th 2013
Author
Shachar Radin-Shomrat

ADOTAS– In the traditional advertising model, advertisers were pretty much in the dark when it came to their campaigns. The Internet helped bring certain areas into light, but the black-box approach still reigns supreme. However, as online advertising is becoming increasingly data-driven, the savviest advertisers now realize it can also ... more...

3 Imperatives For Making Online Video Live Up to the Hype

Written on
April 25th 2013
Author
Ben Swiss

ADOTAS – For many, it’s difficult to know how excited to be about online video these days. On one hand, online video ad spend is expected to top $4bn this year (growing at a greater than 40% clip year-over-year).  On the other, even with that level of growth, the dollars spent ... more...

Beware the Hidden Pitfalls of RTB

Written on
March 22nd 2013
Author
Jonathon Shaevitz

strong>ADOTAS – It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising audience inventory to potential buyers. In fact, it is projected to comprise approximately 27 percent of all online advertising by 2016 according to IDC’s forecast. Compared with buying directly from publishers, ... more...

Industry Leaders Offer Predictions for 2013 (Part 4)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising.  We see this expanding on three fronts in 2013.  1: Globally, Canada will join the list of countries implementing ... more...

The Fair Trade Tracking Tango: Respect Between Dancers Isn’t Always Explicit

Written on
June 5th 2012
Author
James Lamberti

ADOTAS – Sometimes the web works in weird and opaque ways. Publishers are implicitly brokering relationships between consumers and advertisers. Whether consumers realize it or not, the free content tango goes something like this: The content people consume is supported by advertising revenues, which is generated by targeted ads, which are based on ... more...