transactional-data



Big Data: Hype or Hope?

Written on
April 7th 2014
Author
Ernie Capobianco

ADOTAS – Big Data. Everybody’s talking about it. You’d think it was a cure-all, the ultimate panacea. The greatest thing to hit marketing since the Wendy’s “Where’s the Beef?” campaign. All kinds of companies in almost every niche industry are trying to extract value from Big Data. Like ancient alchemists ... more...

Four Ways to Fuel Customer Loyalty through Content Marketing

Written on
March 27th 2014
Author
Bob Egner

ADOTAS – By now, most of us marketers have come to the realization that we live in a world where the connected consumer has an expectation of instant gratification. This understanding has led to us to look for new and innovative ways to deliver content in a manner that gets ... more...

Pikato Launches Retail Mobile Marketing Solution; Sears, Kmart Already On Board

Written on
January 16th 2014
Author
AdotasWire

TAMPA, January 16, 2014  (ADOTAS) – Pikato today launched its retail mobile marketing solution that personalizes the customer shopping experience to significantly increase consumer engagement and deliver measureable results.Pikato allows its customers to easily launch a turnkey mobile branded campaign in less than one hour with minimal internal company resources needed.  ... more...

AFAIK: Forbes’ Most Promising Firms, Opera, Affiliate Window, Brandwatch, Rakuten LinkShare, Anametrix, Dachis Group, Marketing Zen, Datonics, MediaMath, IMN

Written on
February 8th 2013
Author
Mike Daly

Here’s what’s charting now on the digital marketing hit parade: Rocket Fuel was named No. 4 on the 2013 Forbes Most Promising Companies in America. Rocket Fuel was the top-ranked of six digital ad companies in the top 50, which also includes OpenX (7), Adroll (30), ShareThis (35), Rubicon (40) and ... more...

Industry Leaders Offer Predictions for 2013 (Part 8)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue to ... more...