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Quick Hits: TRAFFIQ Taps Datonics, Gannett’s Dubow Resigns, Baynote and Crowd Factory Team Up

Written on
October 7th 2011
Author
Gavin Dunaway

ADOTAS – Through a new partnership, clients of media management system TRAFFIQ will now have access to Datonics’ keyword and segment-based behavioral data. Datonics is a spinoff of AlmondNet’s Data Division — read an interview with CEO Michael Benedek about becoming a standalone company. • After announcing a leave of absence on September [...] more...

Off-Duty: Adotas Throws a Serious Shindig at Cipriani

Written on
October 7th 2011
Author
Gavin Dunaway

ADOTAS – To launch our new event and party section Off-Duty, Adotas was forced to show it knew how to judge a good time because it could throw one. Sponsored by 24/7 Real Media, TRAFFIQ, Adometry and Big Fuel — and put together with a great assistance from Max Ramirez of Digital Media Events [...] more...

Wanna Chat During Ad Week? I’ll Be at Adotas Off-Duty

Written on
October 1st 2011
Author
Gavin Dunaway

ADOTAS – Oh hell — it’s Advertising Week NYC already? My god, what will I wear to the countless events being thrown across the Big Apple? I mean, I can’t show up to the Open RTB event wearing the same band t-shirt I sported at the IAB MIXX Conference… Does Mogwai for IAB, [...] more...

MediaOcean: So Wrong, Yet So Right!

Written on
September 29th 2011
Author
Chris O'Hara

ADOTAS - A “platform” is a system that can be programmed and therefore customized by outside developers — users — and in that way, adapted to countless needs and niches that the platform’s original developers could not have possibly contemplated, much less had time to accommodate. – Marc Andreessen, 2007 Last [...] more...

Quick Hits: AOL Adds e-Commerce App to Ad Units and More

Written on
September 21st 2011
Author
Gavin Dunaway

ADOTAS – Through its Pictela branch, AOL has introduced the “window shopper” e-commerce app for its premium format units, allowing ad viewers to “try it on,” so to speak. And what happens in the digital window stays in the digital window, as data from the user’s e-commerce experience is not collected [...] more...

Answers Served: TRAFFIQ Talks Private Marketplaces and Other Platform Enhancements

Written on
July 27th 2011
Author
Gavin Dunaway

ADOTAS – Demand-side digital media management platform TRAFFIQ expands its offerings so much that it’s hard to keep up. Fortunately, we were able to hit Senior Vice President of Sales and Marketing  (and regular Adotas contributor) Chris O’Hara with questions regarding the platform’s latest upgrades (including customized and private publisher portfolios [...] more...

Welcome Aboard: Brody Bumped Up at AOL as Levick Plans Exit

Written on
July 25th 2011
Author
Gavin Dunaway

ADOTAS – Ned Brody is moving up to the position of chief revenue officer and president of AOL Advertising, basically replacing Jeff Levick who will be leaving after a six-week transition period. (Nicholas Carlson over at Business Insider has sources suggesting CEO Tim Armstrong was doing Levick’s job and making [...] more...

Quick Hits: Nokia, TRAFFIQ, PointRoll and More

Written on
June 9th 2011
Author
Gavin Dunaway

ADOTAS – And out the door he went… Nokia Chief Technology Officer Richard Green, who came to the Finnish handset-maker last year from Sun Microsystems, is taking a leave of absence that is rumored to be permanent. Apparently Green isn’t on board with the company’s strategy (in particular, the decision [...] more...

Welcome Aboard: Patrizi New CRO at Bunchball and More

Written on
May 31st 2011
Author
Gavin Dunaway

ADOTAS - Hey, I know it’s been a while since I did hiring announcements through “Welcome Aboard”; I was thinking about killing the feature, but I just had a slew of announcements come in. Should “Welcome Board” stay or should it go now? Darlin’, you gotta let me know…. Gamification guru [...] more...

Media Mixers: TRAFFIQ Hosts Spring Fling

Written on
April 29th 2011
Author
Lev Jacobi

ADOTAS – Thanks to TRAFFIQ for last night’s spring data fling, held at Lucy’s Cantina Royale. Partners included Lotame, Peer39, Media6Degrees, Bizo, OwnerIQ, Tumri, Aperture and VisualDNA. The crowd was a vibrant mixture of online advertising insiders, with seasoned pros mingling alongside fresh new talent. Lucky participants chowed down on delicious [...] more...


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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...


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