traffiq
Agencies: Working Hard or Hardly Working?
ADOTAS – A recent meeting with a large agency’s digital planning team left me wondering who is doing the real work these days: agencies or ad networks? I was there to talk about our solution for making sense of an increasingly crowded and complicated digital space. Today’s media planners and [...] more...
TRAFFIQ’s New Adventures in High Findability
ADOTAS TRAFFIQ, says CEO Mark Kahn. “The Internet has become with a 300-channel world, how do you find what you’re looking for?” Upgrades to TRAFFIQ’s platform are getting closer to answering that question with channels. The improvements are two-fold — for media buyers, TRAFFIQ has souped up its proprietary attribute matching [...] more...
TRAFFIQ scores $10 million in funding
ADOTAS — The company, online advertising marketplace and management platform, announced that it has closed on a $10 million Series B round of venture funding. New investors Grotech Ventures and Greenhill SAVP join existing investor Court Square Ventures in the new round. Grotech general partner Steve Fredrick and Greenhill managing director [...] more...
Industry news on partnerships, offerings and search analysis
ADOTAS — LookSmart, News ProNet, Health Day, TRAFFIQ, Havas Digital, Helium, RAND Publishing and ChaCha unveiled annoucements. TRAFFIQ, the online advertising marketplace and management platform that enables ad buyers to plan, negotiate and buy directly from publishers, has announced a spartnership with Havas Digital, an interactive media holding company. Havas Digital [...] more...
Finding the right ad display space
ADOTAS — Findability. It’s a made-up word but one that captures the essential – and increasingly exacerbating – problem of buying and selling display ad space in the digital world. Billions of dollars in budget, thousands of advertisers, hundreds of agencies, dozens of targeting technologies…and millions of ad supported websites. The [...] more...
A Star Is Born: Traffiq Launches
TRAFFIQ, Inc. announced the launch of TRAFFIQ—The Internet Traffic exchange. The exchange is described as a transparent auction-based bidding environment for media buyers and web publishers. This patented transaction model allows publishers to increase the amounts of sold inventory – at fair market value, also allowing publishers to segment, bundle and [...] more...
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Latest News
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- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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