traffic



Don’t Sacrifice Great Content for Visibility

Written on
April 25th 2014
Author
Erik Pavelka

ADOTAS – When was the last time you read an article, tweet or post that began with, “The Top 10…?” If you are like me, then it was probably recently. From top-tier business publishers to long tail blogs, “Top 10s” are inescapable. We know that publisher “Top 10 Insider Secrets…” and ... more...

Study: Online Brands Not Doing Enough to Guard Against a Google Penalty

Written on
January 30th 2014
Author
Press Release

NEW YORK, January 30, 2014 (ADOTAS) — With Google cranking up its war on web spam in recent years, Searchmetrics, which operates an enterprise SEO platform, is warning that website owners – including many top online brands – may not be doing enough to guard against the risk of a Google ... more...

The End of the SEO World as We Know It — And Why You Should Feel Fine

Written on
January 24th 2014
Author
Jeremy Walker

ADOTAS – If you’re a digital marketer or SEO aficionado, you likely have noticed the rapid disappearance of organic keyword data available in Google Analytics. It’s a startling — and likely scary — realization, as keyword data has been both a reliable and fundamental way to measure SEO success for ... more...

Location Wars: The Strategy Behind Locations and Check-ins

Written on
October 11th 2013
Author
Eileen Bernardo

ADOTAS – Browse through your personal social media feeds (Facebook, Instagram, Yelp, Foursquare, etc.). It’s very likely that at least one of your friends or connections has checked in at a restaurant, park, or local venue.  Social media today not only allows us to update how we are feeling or ... more...

How Important Is Ad Position?

Written on
August 29th 2011
Author
Anuj Sharma

MARIN SOFTWARE – Do we need to choose a target position for our Google keyword set? Hal Varian, chief economist at Google, doesn’t think so. Recently Google decided to retire the Position Preference in Adwords. The reasons cited were: Low adoption Existing alternatives for this feature Low adoption? Really? Well, only Google would know ... more...

Revenue Versus Profit: Why Running a CPA Network Is Hard

Written on
July 22nd 2011
Author
DM Confidential

DM CONFIDENTIAL – Earlier this week, we met with a long-time veteran of the performance-marketing space. Today, he runs a CPA network, although he is the first to point out that the network piece of the business is not the emphasis. For most companies, the network is their business. It is ... more...

History Lesson on 10 Most Trafficked Websites

Written on
May 5th 2011
Author
Gavin Dunaway

ADOTAS – It’s weird to think of Yahoo! as the old man of the Internet, but at age 16 the portal boasts seniority in the pool of 10 most trafficked websites globally. On the Internet, however, longevity has never seemed like an advantage. Web and reseller hosting company WebHostingBuzz has assembled ... more...

Publisher List Beauty Is in Eye of Beholder

Written on
January 18th 2011
Author
Josh Jaffe

ADOTAS – When asked what online publications are the most influential, most mass-market brands would draw upon a smattering of “old media” sites with an established presence and seemingly broad appeal (e.g., The Washington Post, ABC News, etc). While many advertisers would agree with this interpretation of what it means ... more...

eZanga Steps Up Click Fraud Deterrent

Written on
November 24th 2010
Author
Gavin Dunaway

ADOTAS – Search engine and SEM firm eZanga introduced version 5.0 of its prorpietary fraud filtration system Traffic Advisors, which can determine in real-time whether a clicker is a human being or a cheatin’ machine. In addition to a redesigned reporting tool, the upgrade allows publishers to backfill requests with ... more...

Google Tinkers With Old Toy Feedburner

Written on
October 26th 2010
Author
Gavin Dunaway

ADOTAS – RSS is dead; long live RSS! On the AdSense for Feeds blog, Google announced that it has finally revamped old toy Feedburner, which the search giant bought in 2007 for $100 million. The “new, experimental interface” bears a strong resemblance to Google Analytics, but the really beauty is within ... more...