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AdMob’s Mobile Metrics Report Gives Smart Insight

Written on
March 18th 2008
Author
Editor

ADOTAS - Today, AdMob released its Mobile Metrics Reports for February, highlighting traffic percentages for Smartphones, trend data for the top five country markets and manufacturer market share trends. For each ad request in the month of February, AdMob analyzed information available in the user’s mobile browser. New to the report [...] more...

Northern Exposure: How The CFL Utilizes The Web

Written on
March 10th 2008
Author
Ronald Zaslow

ADOTAS - The Canadian Football League sports a rich and storied tradition. Stars like Warren Moon, Doug Flutie and Joe Theismann helped forged their legacy in the CFL. While the league currently consists of only eight teams, it boasts a strong following in Canada and offers fans a unique football [...] more...

IDG Makes Ad Network For Bloggers

Written on
March 5th 2008
Author
Editor

ADOTAS - Independant publishers who have an interest in growing their revenue and increasing their traffic, but have limited resources have been given an alternative today. The IDG TechNetwork represents publishers to well-known technology marketers who trust IDG to place advertisements in appropriate sites. In return, publishers receive a share [...] more...

Oscar Search: Where Users Clicked

Written on
February 25th 2008
Author
Editor

The writer’s strike has officially ended and the first big event since the truce has finally taken place, the 80th Annual Academy Awards. This event is not only a huge night for the film industry, but it is another of the few advertising opportunity juggernauts both off and online with [...] more...

The Domain Shakeout

Written on
February 1st 2008
Author
DM Confidential

For an industry that generates billions annually and operates much today as it did ten years ago with many of the same people as then, outside of the occasional article, little coverage of the domain name landscape occurs. Only when something sensational happens does the domain landscape pop up on [...] more...

A “Hit” Don’t Mean Sh*t!

Written on
October 23rd 2007
Author
Steve M. Parker Jr.

On a shelf in my office there is a one-million-dollar-bill encased in a plastic brick frame with the date June 27, 1997 etched on the front.  It was a corporate award given to me while working at a Fortune 500 firm in their Interactive Marketing department.  The company had surpassed [...] more...


Spotlight

SodaHead CEO: Building a Social, Online Democracy ADOTAS EXCLUSIVE — Jason Feffer is no stranger to the power of social networks. The man who was in [...] more...

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