Adotas

Where media buyers start online





traffic



How Important Is Ad Position?

Written on
August 29th 2011
Author
Anuj Sharma

MARIN SOFTWARE – Do we need to choose a target position for our Google keyword set? Hal Varian, chief economist at Google, doesn’t think so. Recently Google decided to retire the Position Preference in Adwords. The reasons cited were: Low adoption Existing alternatives for this feature Low adoption? Really? Well, only Google would know [...] more...

Revenue Versus Profit: Why Running a CPA Network Is Hard

Written on
July 22nd 2011
Author
DM Confidential

DM CONFIDENTIAL – Earlier this week, we met with a long-time veteran of the performance-marketing space. Today, he runs a CPA network, although he is the first to point out that the network piece of the business is not the emphasis. For most companies, the network is their business. It is [...] more...

History Lesson on 10 Most Trafficked Websites

Written on
May 5th 2011
Author
Gavin Dunaway

ADOTAS – It’s weird to think of Yahoo! as the old man of the Internet, but at age 16 the portal boasts seniority in the pool of 10 most trafficked websites globally. On the Internet, however, longevity has never seemed like an advantage. Web and reseller hosting company WebHostingBuzz has assembled [...] more...

Publisher List Beauty Is in Eye of Beholder

Written on
January 18th 2011
Author
Josh Jaffe

ADOTAS – When asked what online publications are the most influential, most mass-market brands would draw upon a smattering of “old media” sites with an established presence and seemingly broad appeal (e.g., The Washington Post, ABC News, etc). While many advertisers would agree with this interpretation of what it means [...] more...

eZanga Steps Up Click Fraud Deterrent

Written on
November 24th 2010
Author
Gavin Dunaway

ADOTAS – Search engine and SEM firm eZanga introduced version 5.0 of its prorpietary fraud filtration system Traffic Advisors, which can determine in real-time whether a clicker is a human being or a cheatin’ machine. In addition to a redesigned reporting tool, the upgrade allows publishers to backfill requests with [...] more...

Google Tinkers With Old Toy Feedburner

Written on
October 26th 2010
Author
Gavin Dunaway

ADOTAS – RSS is dead; long live RSS! On the AdSense for Feeds blog, Google announced that it has finally revamped old toy Feedburner, which the search giant bought in 2007 for $100 million. The “new, experimental interface” bears a strong resemblance to Google Analytics, but the really beauty is within [...] more...

Google Traffic Growing Faster Than Overall Global Rate

Written on
October 25th 2010
Author
Gavin Dunaway

ADOTAS – People may spend more time on Facebook, but according to Arbor Networks, traffic across Google properties makes up an average of 6.4% of global Internet traffic, a 1 percentage point rise since the beginning of the year. Arbor notes that Google’s growth is actually ahead of overall Internet [...] more...

YouTube Might Just, Could Be Bigger Than Yahoo (Maybe)

Written on
August 24th 2010
Author
Gavin Dunaway

ADOTAS – Ha ha, Yahoo! YouTube stabs at thee, and thee have fallen to third biggest site in the world. Yep, Alexa deems you fallen! Wait, what the hell is Alexa? Granted I’ve been in this game for less than a year and my brain is chock full of companies, but [...] more...

Compete Lets You See, Really See Online Acquisitions

Written on
June 25th 2010
Author
Gavin Dunaway

ADOTAS – With the overhaul of the Referral Analytics tool within its Compete PRO offering, Compete is letting marketers see, really see the online acquisition marketplace through interactive mapping. The revamped service aims to assist marketers in optimizing their traffic by showing poor performing channels and revealing new traffic sources. The comprehensive [...] more...

The Amazing Click Forensics Predicts Your Traffic Quality

Written on
April 20th 2010
Author
Gavin Dunaway

ADOTAS – Step right up, step right up, ladies and gentleman, ad networks and pubs — behold as the amazing Click Forensics predicts the quality of the traffic coming your way with its new Search Quality Score. Is there a conversion looming in your future? Fraudulent activity you should sidestep? The [...] more...



Spotlight

Video Q&A: Alex Rowland of AlphabirdAlex Rowland, president of Alphabird, is interviewed via Skype by Adotas editor Mike Daly. About Alphabird Alphabird is a vertically integrated audience [...] more...

Latest News

News Archive

  • Which product announcement from the Google I/O conference will have the greatest impact on the company's bottom line?

    View Results

    Loading ... Loading ...

Adotas Partnership





Click