traffic
How Important Is Ad Position?
MARIN SOFTWARE – Do we need to choose a target position for our Google keyword set? Hal Varian, chief economist at Google, doesn’t think so. Recently Google decided to retire the Position Preference in Adwords. The reasons cited were: Low adoption Existing alternatives for this feature Low adoption? Really? Well, only Google would know [...] more...
Revenue Versus Profit: Why Running a CPA Network Is Hard
DM CONFIDENTIAL – Earlier this week, we met with a long-time veteran of the performance-marketing space. Today, he runs a CPA network, although he is the first to point out that the network piece of the business is not the emphasis. For most companies, the network is their business. It is [...] more...
History Lesson on 10 Most Trafficked Websites
ADOTAS – It’s weird to think of Yahoo! as the old man of the Internet, but at age 16 the portal boasts seniority in the pool of 10 most trafficked websites globally. On the Internet, however, longevity has never seemed like an advantage. Web and reseller hosting company WebHostingBuzz has assembled [...] more...
Publisher List Beauty Is in Eye of Beholder
ADOTAS – When asked what online publications are the most influential, most mass-market brands would draw upon a smattering of “old media” sites with an established presence and seemingly broad appeal (e.g., The Washington Post, ABC News, etc). While many advertisers would agree with this interpretation of what it means [...] more...
eZanga Steps Up Click Fraud Deterrent
ADOTAS – Search engine and SEM firm eZanga introduced version 5.0 of its prorpietary fraud filtration system Traffic Advisors, which can determine in real-time whether a clicker is a human being or a cheatin’ machine. In addition to a redesigned reporting tool, the upgrade allows publishers to backfill requests with [...] more...
Google Tinkers With Old Toy Feedburner
ADOTAS – RSS is dead; long live RSS! On the AdSense for Feeds blog, Google announced that it has finally revamped old toy Feedburner, which the search giant bought in 2007 for $100 million. The “new, experimental interface” bears a strong resemblance to Google Analytics, but the really beauty is within [...] more...
Google Traffic Growing Faster Than Overall Global Rate
ADOTAS – People may spend more time on Facebook, but according to Arbor Networks, traffic across Google properties makes up an average of 6.4% of global Internet traffic, a 1 percentage point rise since the beginning of the year. Arbor notes that Google’s growth is actually ahead of overall Internet [...] more...
YouTube Might Just, Could Be Bigger Than Yahoo (Maybe)
ADOTAS – Ha ha, Yahoo! YouTube stabs at thee, and thee have fallen to third biggest site in the world. Yep, Alexa deems you fallen! Wait, what the hell is Alexa? Granted I’ve been in this game for less than a year and my brain is chock full of companies, but [...] more...
Compete Lets You See, Really See Online Acquisitions
ADOTAS – With the overhaul of the Referral Analytics tool within its Compete PRO offering, Compete is letting marketers see, really see the online acquisition marketplace through interactive mapping. The revamped service aims to assist marketers in optimizing their traffic by showing poor performing channels and revealing new traffic sources. The comprehensive [...] more...
The Amazing Click Forensics Predicts Your Traffic Quality
ADOTAS – Step right up, step right up, ladies and gentleman, ad networks and pubs — behold as the amazing Click Forensics predicts the quality of the traffic coming your way with its new Search Quality Score. Is there a conversion looming in your future? Fraudulent activity you should sidestep? The [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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