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DoubleVerify Knows Who’s Been Compliant or Not

Written on
March 11th 2011
Author
Gavin Dunaway

ADOTAS – Who are the most compliant display ad networks in your neighborhood? Well, for the second half of 2010, DoubleVerify gave a big thumbs up to AOL’s Advertising.com, AudienceScience, Casale Media, Dedicated Media, interclick, Microsoft Media Network, Specific Media, Traffic Marketplace and ValueClick Media. These good boys and girls had [...] more...

Traffic Marketplace and Adgregate Find the Magic Ingredient for Conversion

Written on
October 13th 2010
Author
Gavin Dunaway

ADOTAS – What’s that final magic ingredient for transforming bland purchase intent into tasty and tangy purchase conversions? (Hint: It’s not basil.) For diverse digital marketer Traffic Marketplace, General Manager of Display Chris Pirrone said it’s a new partnership with ad and commerce pros Adgregate Markets. The deal will allow Traffic [...] more...

Epic-Connexus Merger Exhibits the Power of Scale

Written on
March 26th 2010
Author
Gavin Dunaway

ADOTAS – Epic Advertising CEO Don Mathis claims he is a healthy combination of very happy and very tired. He has been burning the midnight oil to seal the merger between Epic and Connexus, sorting through last minute issues and the technicalities and legalese inherent in the conjoining of two [...] more...

fbExchange bought by Traffic Marketplace

Written on
March 4th 2009
Author
Edward Barrera

ADOTAS — Traffic Marketplace has acquired fbExchange, an ad network that focuses on Facebook and social media applications. fbExchange allows application developers to add a text link ad to their apps. In exchange, they get referred traffic from other applications on the service. TMP is going to use fbExchange to diversify its [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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