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Social Media Snatches Traditional Marketing Budgets

Written on
January 21st 2010
Author
Gavin Dunaway

ADOTAS – Engagement — the holy grail for marketers. As Twitter use swells and Facebook leaps past 350 million global users, marketers are increasingly foraging for this treasure in the social mediascape, subtracting funds from traditional media. Alterian’s “Annual Survey 2009″ — which included 1,068 marketers, 62% North American, 36% European [...] more...

Economy Down, Online Brand Marketing Up!

Written on
August 15th 2008
Author
Zephrin Lasker

ADOTAS EXCLUSIVE — Despite the election and the Olympics, 2008 has been a bad year for the traditional media companies.  According to an article in the Financial Times published earlier this week, the economic slowdown has forced large companies like Coca Cola and General Motors to cut their marketing budgets.  But [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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